Americans already work longer and harder than people in any other country and small business owners lead the line in this regard. Portable technology like wireless computers and PDAs just meant more work in evenings and on weekends.

The digital revolution has allowed businesspeople to reach more customers and markets than ever but the price is the time and effort to porduce content and create back links. That price is time.

Fresh content is what creates traffic, rankings and exposure. To get higher in the search engines, every business must publish and create a steady stream of articles and video clips or risk becomeing old news on the web.

Each article and video produced by your company can be published to hundreds of social networking sites and video sites as well as literally thousands of directories. When your article or video is accepted you receive referrals and visitors but also back links are created to your site. These back links from quality sites like youtube.com and technorati.com tell search engines that your site has popular content and moves it higher search results, creating traffic and sales.

However, it takes time and it takes skill to write interesting articles and create videos that draw attention. Next, it takes time to write them and knowledge as to how to publish them. How are businesspeople who already had little time going to find the time for success?

To fill this need, a new niche service has evolved...the micro ad agency. These agencies do the research and write content rich articles for their clients and publish them at appropriate sites throughout the web. They have teams of internet copyrighters standing by for their clients, and free clients from the demands of time and talent necessary to create articles and video clips in order to create traffic

Because of their micro size, these and agencies are affordable and usually charge a small flat rate to research, create and publish material for clients. This allows small businesses to have as much fresh content as they need to sell on their sites and to publish. This has created an outsource industry that even the smallest business can afford. Smart businesses now have their own "ad agency" to create outsourced articles and video clips.

You can't let your site die from old content, so you may want to outsource content creation to professionals. To get the ranking you need with the search engines, micro ad agencies are the most efficient way to generate the back links you need.