For many years, doctors, scientists, researchers, and politicians around most of the world, have been talking about the baby boomers, and how their leaving the marketplace will put huge strains on an already over stretched economy. Even the military and police are concerned, and are recruiting and training up as many people as possible, before the crunch starts to kick-in, in 2010.
A group of researchers in Finland produced a report back in 2003 called, Preparing for the Labour Market Change, Caused by the Baby Boom Generation. In it they say that from 2010, the population will start to decrease, and by 2030 will have decreased by about 400,000 people, and that labour capacity will continue its downward spiral through the 2010s, with 30,000 people walking out the door every year. And to make matters worse, we dont have the young people to replace them.
But Kevin Coyne, lead researcher of Coyne Partnership Inc., recently contradicted these predictions. He claims that theres no real crisis at all, and that this baby boom thing is much ado about nothing.
David Walker, US Chief Accountant, would say otherwise. Hes noted as saying, that the US will see a major crisis in the near future, with the walk out of baby boomers, which will put the US economy on red alert.
But with so much hype comes apathy, a it wont happen in our company syndrome, and due to this, very few companies are doing anything to get ready for the looming human capital crisis.
They think that the crisis will pass them by, and that hiring and firing will be business as usual.
A given, some companies wont be so affected, but can they say, hand on heart, that it wont affect the companies they serve; which in turn will affect them anyway; even if indirectly?
And can we honestly say that no company will be affected by the loss of so many staff over the next 5 years? I dont think so.
If the facts are accurate, then this is a glimpse of how the marketplace could look within the next 18 months and how this could affect your company.
Tension will rise in the marketplace as companies (who didnt prepare) look to their governments for solutions and quick fixes. Pressure is brought to bear on Colleges and Universities to churn out graduates who are good to go so companies dont have to spend much time or money on investing in training or e-learning on new recruits.
Others will expect much more from their e-learning, LMS and professional development service providers, and will move-on in a heart-beat if an e-learning or LMS product or service, doesnt show good ROIs much faster.
Still others will freeze their budgets to survive and others will go under.
For recruitment agencies, competition will become unbearable, as searching for the right calibre of people from an ever-decreasing recruitment pool, will become tougher than ever before.
We cant stop baby boomers from retiring in their droves, but there are three key marketing tactics smart, forward thinking companies can put into place now, to protect themselves against the looming storm.
They could:
-- Understand how the looming human capital crisis will affect them;
-- Build stronger customer profiles; then use those profiles to...
-- Create razor-sharp marketing campaigns geared towards building long term relationships.
Smart companies who want to survive and thrive in 2008 and beyond, have no option but to start preparing right now, and these three proven marketing tactics are the best way to do it.
No, this baby boom will certainly not swamp the Social Security system (sort of a bad joke for those that live in the United States, but many other countries...most notably Japan...have an even more acute problem), but this baby boom is revolutionizing the way that pay per click advertising is being spread across the Internet.
One of the early participants in this pay per click baby boom was Google, with its AdSense program. With this program, Google shares pay per click revenue with a huge number of individual partner websites that carry a few pay per click ads that are distributed by Google. In essence, this creates a whole bunch of little pay per click locations (websites) throughout the Internet and hence the term "pay per click baby boom".
Conceptually, programs like AdSense are similar to what the computer hardware folks refer to a distributed processing. Instead of trying to draw everyone to a large pay per click search engine site, little groups of pay per click ads are spread widely across thousands of locations (websites) all over the Internet.
Actually, this distributed processing or propagation technique is not limited to pay per click advertising. For example, Amazon uses a similar arrangement (called Amazon Associates) to sell the products it carries and Clickbank has a sales program called CB Adwords which operates in a similar fashion.
According my trusty Ouija board, it seems likely that most commercial hubs on the Internet will be shifting to this propagation concept as time progresses...all of those individual partner websites that carry the message/proposition will constitute the vast army of worker ants that keep the queen ant alive and healthy.
From a pay per click marketing perspective, these programs make brilliant use of leverage while providing highly targeted prospects for the paying advertiser.
There are, of course, some interesting things that occur as a result of all of this stuff. For example, consider what I call the "cross fertilization effect": Suppose a person goes to yahoo and performs a search that leads them to one of my websites that happens carry Google AdSense ads and that visitor then clicks on one of those ads. The net result is that Yahoo natural search provided Google pay per click with some revenue! Aren't these fun times that we're living in?
As these programs continue to proliferate, the individual webmaster needs to exercise a little restraint and avoid the temptation to go overboard by plastering these ads all over your website and thereby diluting your own primary message/proposition and confusing your hard earned visitor. When properly used, these ads are just ancillary or complementary content that you are providing to enhance the information and opportunities that you are providing to your visitor. If something happens to strike a responsive chord with your visitor, you might make a little pay per click money.
If properly used, these propagation programs can result in the classical "win-win" situation. However, if you over do it, this can quickly turn into a loss for you (the individual webmaster) and a win for your pay per click partners that are distributing the ads. As in many things, moderation is important.
The dynamic search engine marketing industry continues to evolve as users began to take advantage of the steady stream of new features, tools and innovations provided by the ever increasing number of search engines offering quality search results (it's not all about Google anymore). The evolutionary time line for Internet marketing continues to run at warp speed.
An example of previous evolutionary periods (which by now may almost seem prehistoric) would be the emergence of pay-per-click advertising and the corresponding rise of search-marketing firms specializing in AdWords and Overture. As long as there are methods for finding and retrieving information in digital databases by using keywords or similar attributes, there will be a search-marketing industry. How that industry operates in the future depends on how the search engines operate and how consumer tendencies evolve.
It's a constant sea of change, but the good things just keep on getting better! Stay alert, and light on your feet, and the opportunities will just keep on coming your way.
The above are just some observations from "the peanut gallery", but I don't think I'm far off the mark about where things are heading. With that, I'm off the soapbox and wishing you success in whatever you do online!
Both Ben Needles & Tawana Wall are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.
Ben Needles has sinced written about articles on various topics from Business Credit Cards, Anger Control and Business Credit Cards. About the Author (text)Celine Horan, , is a niche marketing strategist, sales catalyst and industry expert who offers high l. Ben Needles's top article generates over 550000 views. to your Favourites.
Tawana Wall has sinced written about articles on various topics from Attracting Mate, Cars and Credit Check. For Useful Tips and Information .Click Below. Check out more on. Tawana Wall's top article generates over 201000 views. to your Favourites.