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[T344]The Black Keys I Got Mine
by Carrie Lauth, Car

Recently I was with a group of Mothers who were discussing the breastfeeding advice they had received as brand new Moms. I realized quickly how fortunate I was to have been given the best advice I ever got on breastfeeding by my own Mother.

The two things she told me prevented countless challenges in my early breastfeeding experience,
which I didn't fully appreciate at the time.

Now, in my work as a Breastfeeding Educator, I realize what a blessing her words were!

In those first days after the birth of my eldest child, I remember two things she said to me:
1) "Don't question it!" In other words, Trust The Baby.
And...
2) "Young lady, before I leave here you are going to learn how to nurse that baby lying down!"

Tip #1 basically meant "Nurse the baby as often as he wants, even if he just nursed 5 minutes ago".

Nursing often in those early weeks causes the milk supply to increase quickly after the baby's birth,
helps the uterus contract more easily back to its prepregnancy size, prevents engorgement, and
promotes a plentiful milk supply. Frequent nursing can help prevent jaundice, clears out the meconium quickly, ensures adequate weight gain, and helps ease baby's transition to life outside the womb.

I know now that babies want to nurse for so many reasons other than just hunger. They nurse because they're thirsty, lonely, bored, tired, cold, you name it! Nursing is extremely comforting to a newborn who has spent his entire existence under his Mom's heart, hearing her voice.

Scheduling feeds is not recommended for breastfeeding babies. A baby who is allowed to nurse
"on cue" is a happier baby, and because he is more contented, Mommy is less stressed. Frequent nursing also releases the "love hormone" oxytocin and relaxes Mom which makes it easier for her to make the physical and emotional transition to motherhood smoothly.

Tip #2 is a lifesaver! Learning how to nurse your baby lying down ensures that you will get the sleep you need, even if baby nurses frequently through the night. Any new, sleep deprived Mom who has had the scary experience of falling asleep, sitting upright while nursing their newborn infant
knows that this is important!

Some Moms have difficulty napping during the day, but if they nurse lying down, they will get more rest which is so important in those early days, both for the physical recuperation after childbirth but also to help prevent the "baby blues" which can be exacerbated by fatigue.

It's not uncommon for newborns to have trouble handling the flow of milk, especially if Mom has a strong milk ejection reflex or "letdown". Nursing the baby lying down can help tremendously with this challenge.

I hope these two bits of wisdom help you have a happy early breastfeeding experience like they did me. Thanks Mom!


To hit Mars at all, the probe has to be this accurate. Imaging shooting a basketball from New York to California…and you have to make the basket without touching the rim.

Impossible. But NASA has done it several times. A 100% success rate (of getting to Mars, anyway).
What does this have to do with marketing? A lot.

The NASA probe makes constant minute changes in direction as it travels across space. It constantly corrects itself so that it will always go where it needs to go.

In your retail store. How can you know where your business is heading? By knowing where it’s been before.

Keeping records of advertising results and results of any marketing programs you’re using will give you needed information.
Did your ad produce 20% less business last month than the month before? There is a reason. What did you change? Did you change the position of the ad? The size? The day of the week it ran? The media?

Did you change something in the ad itself? I changed the position of the headline one month in my most profitable ad. Same ad..same headline..different position. (I put the headline in the center of the ad. Headlines always go at the top of the ad. It must be the first thing the reader sees as they scan the page)

$8,000 in sales from the ad one month…ZERO the next. It pretty much screams for your attention, doesn’t it?

I ad in the newspaper one week and it produced well. The next time it was in the paper, the rep put it on the left hand page in the crease of the fold. Bad. No response because nobody saw the ad.

Keeping records is a major key to business success. Why?…

“What Get’s Measured, Improves"

If you know how well you did last week, you can tell if you’re getting better, worse, or staying the same this week.

In his classic book “How I raised myself from a failure to success in selling" by Frank Bettger, he tells how he sold insurance in the 1930’s (or so). He started keeping records

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About Author
Both Carrie Lauth & Claude Whitacre are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.

Carrie Lauth has sinced written about articles on various topics from Babies, Breastfeeding and Women. Carrie Lauth publishes a newsletter for Moms doing things the natural way. Get your free copyplus extra goodies for Moms at . Carrie Lauth's top article generates over 74000 views. to your Favourites.

Claude Whitacre has sinced written about articles on various topics from Public Relations, Breastfeeding and Vitamin and Mineral Supplement. Claude Whitacre is author of The Unfair Advantage Small Business Advertising Manual. He's also written hundreds of published articles on advertising and retail sales. He gives seminars on small business advertising and retail selling. To receive his Free. Claude Whitacre's top article generates over 4400 views. to your Favourites.
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