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I'm sure we've all seen the ads: "Earn $1000's weekly stuffing envelopes from home!" Have you ever been tempted to send in your money for that one? I have. Luckily I didn't do it, but I know many people have. It sounds so great, doesn't it? Sit at home watching television while stuffing hundreds of envelopes, and get a nice check every week. If only such a job existed! Don't fool yourself, it doesn't. Why? Companies can easily purchase a machine that will not only stuff the envelopes for them, it will also fold, collate and apply postage in many cases. These machines usually cost a few thousand dollars. Why on earth would they pay you thousands of dollars a month to stuff their envelopes, when they could purchase a machine for a one time charge that would continue to stuff their envelopes for years to come? It makes no sense.
Scammers want you to believe. They know you're desperate to work at home. They know that Moms would do almost anything to be able to stay home with their children and earn a decent income at the same time. They know that college students need extra money, and retirees are living on a fixed income. And they want your money. They know you're willing to dish out ten or twenty bucks if it will allow you to earn some good extra cash.
Scammers are very practiced in saying exactly the right words to get you to believe they are for real. They've been doing it for years, and probably won't stop any time soon. Too many people fall for their lies, and the scammers are earning a very nice income themselves - by suckering you out of your hard-earned money!
However, there is something you should think about for a moment. Scammers are not the only ones doing the fooling much of the time. We also fool ourselves. We see an ad like the one above, and we begin to dream about how great that would be, to sit home and stuff envelopes all day. We visualize ourselves going to the bank with a hefty check, being able to pay all of our bills on time, and have money left over. We see our children helping us to stuff envelopes so the family can earn even more money. We see ourselves driving a new car, buying a nice home, all from our envelope-stuffing proceeds.
At the same time, a little voice deep inside us starts to speak up, "Wait a minute, something about this seems to good to be true ..." -- But we squelch down that little voice. We don't want to hear that. We tell the voice, "You're ruining my fantasy, shut up. It has to be true; I need this so badly. It would be the answer to my prayers." So we send our money, get ripped off and then kick ourselves for being so stupid. The scammer merely planted the idea in our heads, we picked it up and ran with it.
Don't let them do that to you, and don't do that to yourself! Be realistic about your search for work at home. Understand that working at home means working at home. You can't expect to get a mindless job and earn great money from it. Most often, you will earn less working at home than you do at a regular job. (Unless you start your own business.)
As a side note, many home business opportunities are guilty of the same tactics when trying to recruit new representatives. They tell you that you will earn great money while having fun. That may be true, but they conveniently forget to mention that you will actually have to WORK. You will have to be consistent in your efforts, and work on improving your skills, both professional and personal. You will need to sell something, either a product or a service. Which means you will need to talk to people, either online, over the phone, or in person. You don't just sign up and start cashing big paychecks. Keep that in mind when exploring business opportunities.
Ultimately, we are responsible for our own actions. Yes, the scammers are using dirty tricks. But we have the option whether to believe them or not. Fortunately, we can be smarter than they are. We all have this neat little built-in warning system called intuition. Use it. If something seems too good to be true, or you have any doubts at all, listen to that.
Rather than being desperate to work at home, be determined to find a REAL opportunity. Use common sense and learn as much as you can about scams and the genuine opportunities available. There are so many great companies out there that really do want to hire good people to work at home. And as time goes on, more and more great companies will be joining the ranks. This is very good news for us because the more legitimate companies there are, the less opportunity scammers will have. They will slowly but surely be pushed out. What a grand day that will be!
Packing a Punch
Your website is the one thing that defines you and your business and has the potential to draw the entire virtual world to your products or services. How important is it? Well, I just recently had mine redone, and I immediately starting gaining more clients. Also, because I added a more professional edge to my site, I started getting clients who were a higher caliber and who paid more!
Here are a few pointers I think you might find useful:
The First Glance - Hook Them!! Keep in mind that the first thing listed in the main body of your site should be the best you offer. The main thing you are bringing people to the site to see. It has to clearly state what is it you want to sell, offer, feature, etc. Go look at your site, have you done it?
Buttons That Tell & Sell - Those side and top buttons—you need to clearly set up so that people want to click on them and find out more. Also, you need to have these labeled correctly so they know what they are clicking on to see. That name is critical to making them take the time to check out that page.
Bullet Power- Clients often skim sites and rarely read through the entire site. They look for items that interest them. If you list paragraph after paragraph, it won't get read. Think back, do you read those paragraphs. I don't! Therefore use bullets or symbols instead. And try the slanted bullets or a different bullet style for more eye appeal.
Chose Your Words Wisely - Every word on your site should say something important. Absolutely you need to use keywords, but you also need to use convincing words to sell you and your business. Don't get so caught up in keywords that you lose the focus of the site. Write the text, edit and delete, and repeat that last step over and over until you have it just right.
Convenience -- Clickable Links -- In the body of the website itself, whenever you are providing a reference to a site, make sure you have a clickable link, even if you have it on the side panel. People often won't take the time to go look for the button, so make it easy for them.
Colors Are Cool -- Match your colors to your business and you. I just started another new site and added my favorite colors to it. It has a softer feel and look to it and yet still has the professional edge I need for virtual assisting.
Front Page Magic – Offer Something FREE - On your front page, it helps to offer something for FREE. I offer a free booklet on obtaining clients in a pdf format. How about a free 10 ways to do whatever it is you do? That sort of thing. Let people long after they leave your site remember you and want to come back to you with their money and business.
Contests - Come One- Come All -- Yes, we know they work. They get people to your site and that adds to your traffic. But, here's a tip to make them really successful. Follow-up each response with a personal e-mail. Now, the key is not making it a hard sale sales letter they will never read. Instead, a “Hi, thanks for entering the contests, I'm sorry you did/didn't win, but I'm ...” And then give them something special, including a coupon off of your services. Make them feel special.
Newsletter -- List your newsletter on numerous pages if not all. This is what is going to be reconnecting you to your clients and potential clients.
The Eyes Have It - I strongly suggest you have another friend or business associate view your site and offer opinions. It's incredible what they can see that you don't as you are too close to it.
Eyes -- Take Two -- Right now, stop and check out your site. Have you looked at it from a potential client's viewpoint? What did you think? Did it clearly define you and what you offered? Did it spark your interest?
I hope these tips help you to get the virtual edge you need for your business. Good luck!