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--- Keyword Density Misconceptions
One of the first things you should check is your page's keyword density. Check your articles' content. They say, to increase the traffic in your site, you need to maintain a keyword density of 2% - 12% in your articles. The higher the percentage, the better are your chances to be on top.
Since you think this is the best that you can do to increase the traffic in your site, you will keep in mind to maintain such a percentage. Hence, in writing your articles, you will aim to reach a certain percentage that you have set. This would not be a problem as long as it is well-written and organized. However it is more than likely that your articles will not make sense because of such great keyword density.
--- Keyword Spamming
After packing your pages with keywords, you may not still be able to attain your page rank goals. Your articles may be keyword-packed but the search engines may just lump you up with the keyword spammers. This will not do at all.
The key here is to use other words related to your keyword. How will you do it then? Perhaps the dictionary will help you on this. Writing an article can be exhaustive, though, and it will be even more exhausting if you need to seek related words. There may be times when you run out of words and all you can do is to keep on repeating your keyword/s.
--- The Wordtracker Solution
Should you want your site to be top ranking in search results try other means aside from maintaining a certain percentage in word density. Analyze your articles keyword content and variation using a wordtracker.
In case you don't know, wordtracker is a tool that you can use to search for other words related to your keyword or keywords. Just click on the word universe and all the words related to your keyword or keywords will appear. Thus, you will not keep on repeating the same word or set of words over and over again until you finish your article.
Through the wordtracker, your article will appear very well-written and informative without much difficulty on your part. You can now write as many articles as you want, each packed with relevant keywords that would boost your site ranking, without sacrificing the quality of the information you are conveying to your target market or readers. In short, your pages are keyword-rich even while they makes sense to your target readers.
You may wonder how you can be on top of the search engine results pages if your keyword is not mentioned in your article a lot of times. The fact is, search engines can now group keywords and keyword variations. As long as you have a lot of your keyword variants in the article, that article will still be considered keyword dense and thus relevant. This can lead to increased page rank.
There is a bonus, too, to using word tracker. Once your target consumers reach your site, they will find your content and articles informative and easy to read since it is not filled with a recurring keyword or keyword phrases. Your readers will then find your articles worth reading because you don't sound so redundant, and they may be induced to bookmark your page, refer you to others or better yet, buy your products or avail of your services.
When a web master is faced with the seemingly colossal task of increasing a web site's search engine ranking, he or she usually begins with the easiest and cheapest tasks. Link building can be one of the easiest and cheapest means to increase search engine ranking so web administrators usually give this a lot of effort.
Link building per se can be a time consuming and complicated undertaking. However, through reciprocal linking link building has the potential to be one of the most economical and effortless ways of increasing a web site's search engine ranking.
--- Reciprocal linking
Reciprocal linking is the process of exchanging links between web sites. One web administrator agrees to post another web site's link on one of his or her pages, in exchange for a similar link on the other web site.
Ideally, reciprocal linking is a win-win situation for web masters. A web site could gain so many inbound links this way. Furthermore, it is not a difficult matter to convince other web sites to post an outbound link because these web masters also gain inbound links in the process.
--- When reciprocal linking hurts instead of helping
However, search engines do not deem all inbound links equal. The origin of inbound links matters in the ranking configurations of search engines. On the other hand, search engines do not distinguish among the direction of the outbound links. In effect, search engines make distinctions on inbound links so not all inbound links count equally towards page rank, but they don't make such a distinction on outbound links and all outbound links count equally against page rank.
Search engines look at the quality and relevance of the pages on which the inbound links are posted. The higher the page rank of the inbound link source page, the greater the weight most search engines give to that particular inbound link. Likewise, the more related to the destination web site the inbound link source page is, the more the inbound link matters in rating page rank.
This inequality in inbound links taken together with the equally diluting effect of outbound links should make it very obvious that reciprocal linking can hurt more than help a web site's search engine status.
--- To make reciprocal linking count
Reciprocal linking is basically a good SEO practice and with good exchange linking strategy, the harmful effects of reciprocal linking could be eradicated in their entirety. This objective can be attained only through careful deliberation before permitting or soliciting a link exchange.
1. The search engine ranking status of the potential link partner. This is the number one consideration in choosing reciprocal linking partners. A web administrator should seek reciprocal linking with web sites or web directories that are known to have high engine ranks as inbound links from these sites are more valued than others. The rank of the actual page where the inbound link would be posted should also be considered. Even if a site's overall ranking is high, an inbound link from that site may not help at all if the page where the link would be posted has zero page rank.
2. The relevance of the potential reciprocal linking partner's content. Inbound links from similar-content web sites carry more weight than inbound links from unrelated web sites. Webmasters should choose relevant web sites to link up with.
3. The position of the links in the other web site. Some web masters trick other web masters into giving them inbound links without giving favorable link exposure to the latter's links. Webmasters should intermittently check their links' position in their link partners' pages.