How many times has someone asked you to have a cup of coffee with them so they could chat to you about a unique business opportunity they have? Or how many times have you not wanted to meet up with friends because you know they're going to try again and again to sign you up to their business? Sound familiar?
I don't think I've met or talked to a single person who hasn't been approached before by some multi level marketing (MLM) company. Now I'm sure there are very successful and reputable MLM companies out there but the reputations of MLM companies are gradually being more and more tarnished. Simply because people try....and then they fail, vowing never to get involved again. Still sound familiar?
Well let me tell you why it is that most people who make an attempt at MLM companies actually fail!
MLM programs rely on getting people who have joined to go out and make a list of people they know and then hold home/hotel parties or set up meetings over coffee. The problem here is when you make your list of people, you're talking to all the wrong people. You're talking to people that aren't looking for a home business. Now wouldn't it make sense instead to use the internet so when someone types in the words "home business" they find you? These people are actually looking for a home business. So if you give them what they're looking for the chance of them actually joining your opportunity is far greater than if you talked to your neighbour about what you were doing. And what happens when you completely exhaust your contact list? What then? Door to door knocking? This is the point when most people decide to throw it in because they have no idea how to bring more people into their business. All you need to do at this point is utilise the awesome power of the internet. What if I could show you a system where you're taught step by step what and where to advertise online to ensure the people who are looking for a home business are seeing your website?
Another issue with MLM companies is that when someone joins they need to outlay a certain amount of money (usually a few hundred dollars) for products that most people don't need! And on top of that they need to keep purchasing these products to maintain their membership. So they're continually outlaying money and creating a stockpile of unwanted products. And the compensation plan for these types of business barely covers the costs. Say you sign someone up and the company rewards you $50. That's great! But that means you would have to sign up at least 20 people a month to even make $1000! Sounds like a lot of hard work to me! What if there was a company where you could make $1000 when 1 person signed up? Or $300 when one person signed up? Wouldn't it make sense to spend your time, money and effort on this company? If you signed 20 people up, you could make $20,000! Sounds like the better deal to me! The bottom line is it takes the same amount of time, effort and money to market and advertise anything. Wouldn't you rather market a company that gives you a bigger return on your time?
And finally we come to the issues of duplication and retention. You may be the friendliest person in the world who could sell ice to an eskimo. That's fantastic! I'm sure you'd do really well in whatever you do. But the problem is, only a handful of people are actually like this! Sure you can promise the people around you financial freedom and more time with their family. That's if they can just do exactly what you do. But if they can't duplicate what you do, they can't build the business like you do! And what happens to people who start an opportunity and find they're not successful? They drop out. And this has an immediate affect on your residual paycheck. So you would have to constantly be working and recruiting to advance or simply keep your checks consistent. But if other people in your team drop out or don't work....you don't get paid! Wouldn't it be better to have a business where you get paid 100% commissions instantly and you can offer a step by step guide so anyone, whether they are internet savvy or not, can duplicate the online marketing system? A system and guide that has been proven to work time and time again? A system that has turned average joes into money making machines within months?
Product Samples
Always have product samples with you wherever you go. Memorizing the features, benefits, and specifications of your products are all and good, but most, if not all, customers would also prefer to see the real deal at the same time.
More importantly, giving away product samples satisfy two important urges, both of which can help you make a sell or gain a new member in your downline. Firstly, product samples are something people can take home for free, and everyone loves freebies. Consequently, allowing them to take those product samples home also give potential customers an opportunity to further evaluate your product and see for themselves just how much helpful your products can be.
Product Information
Of course, the products you sell won't be able to completely explain the benefits they're offering. That's why you also need to have brochures, pamphlets, or product information sheets with you all the time. Don't give away a product sample without any informative document accompanying it. They will serve as your representative once they get home and they realize they have questions to ask.
Make sure that your product information documents are always updated. A lot of customers get annoyed when they belatedly find out that a particular product feature or promotional offer they've just read about is no longer available simply because you've given them an old edition of your product information sheet.
Product information materials must be visually attractive and not more than one page. Information must be provided in a concise but detailed manner. Check for grammatical errors.
Calling Cards
Naturally, always have your calling cards with you. And you don't need to restrict yourself to giving them to potential customers. Anytime you make a new acquaintance, take out your cardholder or wallet and hand out your card. They may not need a multi-level marketer now, but who knows how they'd feel tomorrow or next week?
Your calling cards must be simple but appealing. Remember to provide your full contact information, including but not limited to your residence and business address and number, mobile and fax phone numbers, email address, and website.
Pen and Paper
These two may seem too simple to be considered as an essential multilevel marketing tool, but don't let their appearance fool you. Pen and paper allows you to make a presentation anywhere anytime. The power of words is not to be underestimated, of course, but don't you find presentations more convincing when illustrations and pictures accompany verbal explanations?
Website or Blog
Either way, you need a place which people can easily visit to know more about you and your business. With a website or blog, you remain connected with your customers 24/7. Even if they can't contact you in any other way, there's a good chance that whatever issues or concerns they may have can be addressed simply by visiting your homepage.
If you don't have the time or skills to maintain your own website, make sure you hire a trustworthy SEO expert to manage your website and take care of SEO tasks so that your websites ranking can zoom up in no time.
Of course, having all these multi-level marketing tools can't completely guarantee your success. But with the right kind of products to sell and the right attitude in business, there's surely no way but up for you!
Both Santhi Rajendran & Daegan Smith are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.
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