Re-invention of the Web Using the web as a platform, Web 2.0 re-visualizes the internet from the perspectives of the developer, the supplier and the user, giving each of them innovative ways to use the internet. Web 2.0 takes the huge spectrum of interconnected devices of the web and provides a comprehensible and accessible programming model for the developer, a flexible and rapid deployment apparatus for the supplier and a powerful, all-absorbing experience for the user.
Continuously increasing bandwidth means the richness of content that can be sent over the internet is continuously increasing. Starting with images and music and moving to video and voice, Web 2.0 has dramatically changed the old internet of text and one way communication.
The Social and Collaborative Web 2.0
One of the most unique elements of Web 2.0 is the concept of social networks, community, and collaboration that are enabled by wikis, blogs and discussion groups. Continuous interaction and discussion between users generates information and systems that develop and improve the more they are used. This use of collective intelligence provides the "wisdom of the crowds". It generates systems that have much more information and better content than any single person could create on their own.
The various types of collaboration that can occur in Web 2.0 systems include content based collaboration, project based collaboration and group based collaboration.
- Content based collaboration occurs when users congregate around a piece of news or content, usually in a MySpace type or blog environment.
- Project based collaboration occurs when people come together to work on a common project, which could be as small as a book, as medium sized as a development project or as large as creating an encyclopedia using wikis.
- Group based collaboration occurs when people assemble around an idea or any common interest and use forums to generate a continuous discussion around it.
The Read and Write Web 2.0
What is noteworthy about Web 2.0 is that it not only focuses on data and content but also offers people the opportunity to create content or interact with content already created. While the original Internet offered users access only for reading data, Web 2.0 offers users access for reading as well as writing data. This unprecedented facility of permitting anyone to generate content has resulted in a surge in availability of all kinds of content.
One of the vital features of Web 2.0 is that it has changed the way search engines work. While users are continuously searching, downloading and uploading data and content from the web, they inadvertently create a huge amount of data about what they are doing and where they are going. Search engines use this "attention" data to provide new attention based features and to predict future behavior. They analyze the queries users make and use that data to predict what users are most likely to look for in the future.
While Web 2.0 marketing does not involve any complex technology, it does involve a radical shift in the way organizations think about marketing. The rules of the game have changed drastically and to succeed in a Web 2.0 world, it is important that all of Web 2.0 marketing doctrine is instilled in your organization's staff.
Here are a few things you may want to consider when entering the Web 2.0 marketing arena:
1 Learn how social media works
Social media marketing is a critical component of Web 2.0 marketing. Taking some time for you as well as your staff to understand and participate in social media marketing is an important first step. Some of the new services you need to understand and be familiar with include MySpace, YouTube, Flickr, Technorati and del.icio.us.
2 Develop a Web 2.0 marketing campaign
There are several Web 2.0 methodologies that are available for your use. Brainstorm with your staff and your loyal users and develop a strategic plan about how and where your marketing resources can best be put to use for online marketing.
Keep your mind open and be prepared to accept the revolutionary new ideas that fit the nature of social media marketing. Invite staff and loyal customers to submit relevant photographs or videos and add catchy titles. These can then be sent as postcards to their friends and contacts, widening your customer circle.
What's even better is if you can get your passionate users to create a promotional video for your product or service. Ask you customers to film themselves using your product or service. Let them be your "instruction manual". You could post them online on numerous sites giving you unprecedented, free publicity.
3 Join the conversation
Social media applications are two-way conversations between you and your audience�"providing you several ways to participate. Add social tools such as wikis, video blogs, tagging or Weblogs to your site and allow users to comment and contribute. Make sure you contribute to the conversation regularly. Instead of waiting for users to find you, determine your target audience's favorite hang outs and join in their conversation; whether it be on Web forums, MySpace or on users' blogs.
4 Be outstanding
This should go without saying. Social media marketing is viral in nature. Interesting ideas and valuable content spread among users faster than you can imagine. Make it a priority to offer your viewers something out of the ordinary that they can use and share online as well as offline.
Add fresh content regularly, whether a podcast that is relevant to your line of business or an organization event or a background piece on a product you are about to launch.
5 Create videos
Creating short videos and posting them to YouTube and other video sharing sites can bring substantial traffic your way. With over 100 million video downloads daily on YouTube alone, this is one marketing opportunity you cannot afford to overlook.
Jerret Turner has sinced written about articles on various topics from Writing, Computers and The Internet and Advertising Guide. Relativity is pleased to offer services to the internet business public. You can download a fre. Jerret Turner's top article generates over 40500 views. to your Favourites.