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Your Online Guide » A Guide to Business » Start Online Business

[M484]Microsoft Small Business 2006
by Dave Kauppi, Dav
Wall Street reported a banner year for Mergers and Acquisitions activity with corporate coffers bursting with excess cash. It seemed like every large company deployed this capital in one of three ways; a stock buy back, an increase in dividends, or an acquisition. All three activities represent a vote of confidence in the future growth of the economy.

Our economy has demonstrated incredible resilience in barely missing a beat during a series of devastating natural disasters and a huge run up in energy costs. Nothing on the immediate horizon will interfere with this growth in 2006. How does this affect the owners of family businesses?

We are just beginning the well-documented cycle of the retirement of the baby boomers. The baby boomers generation started and grew hundreds of thousands of successful privately held businesses. Those owners are facing retirement as well and are faced with the difficult decision of how to retire and exit their business. Having capable and well trained heirs involved in the business is the easiest exit. You combine gifting and buyout to achieve liquidity for the parents while allowing the next generation to continue the business.

Statistics show that only one-third of all family businesses are successfully transferred to the next generation and only 13% are transferred onto the third generation. My feeling is that these percentages are decreasing over time. We therefore are entering the perfect storm for mid-market M&A from the supply side. Over the next 10 years we will see a huge increase in the available businesses for sale.

Economics 101 would tell us that with a glut of supply comes an erosion of prices. To the extent that your business is a commodity type, me-too, not differentiated, low margin business, you will be hard pressed to get aggressive multiples when you sell. That will be somewhat offset by the demand of larger companies in the same industry feeling optimistic about the economy and having available capital from profits to spend. Most industry roll-ups were entered with great promise, but for the most part were poorly executed. The buyers paid way too much in the feeding frenzy to grow market share ? look at the waste management, electrical and HVAC, and equipment rental markets as examples of low performing roll-ups.

The second major mistake was overestimating the synergies that should be achieved with size. The good news is that history is a good teacher and the industry consolidators are much better at it. You may not get an outrageous multiple, but you have a better chance of receiving future value from any portion of your deal that is in the form of company stock or performance based earn-out.

The good news is that attractive companies are very much in demand by both corporate buyers and Private Equity Groups. There is a lot of money waiting to be deployed. These folks with this money recognize what characteristics make a company attractive and may bid up the price in a competitive environment. Some of the characteristics they are looking for are unique market niche, barriers to entry, high margin, scalability of technology, proprietary technology, contractually recurring revenue, a strong management team and customer and product diversity. Grade your company in those areas. If you have some weaknesses, address them and your exit will be a lot more financially rewarding. 2006 will be a very good year to sell a strong company.

Well, the following is a pretty good template to follow that has proved to be successful for many an online entrepreneur and will provide everything you need to get started.

A. The Groundwork

• Research a memorable Domain Name

Finding an appropriate domain name that is available is not always that easy.

It is recommended that is simple, not spammy and not of the free variety – your actual business name is always a good choice.

• Choosing a Web Host

With all the thousands of hosting choices available, choose the one that is affordable, accommodates your requirements in terms of space, data transfer, software and service.

A quick way to check for bad reports on a particular hosting company is to do a search on Google for that host's name.

• Legal Issues

Depending on what industry you are in, ensure you are covered on the legal front as well as ensuring that your website content etc is protected.

B. Your Website

• Design

Bearing in mind that first impressions are everything, you will need to decide whether you are equipped to design the site yourself or whether you will need the services of a professional web design organization

• Receive Payments

Your site should be geared to receive payments and this can be achieved in a number of ways ie. By using Pay Pal, Storm Pay or by setting it up to use credit cards which will be the most costly.

• Stickyness

It is vital that your site has the type of content that will have your visitors come back for me.

C. Website Marketing

• Search Engine Optimization

Getting ranked high in the search engines for your site's popular keywords will only happen if your site is properly optimized for search engines – even then it may not rank highly as search engines place a high value on incoming links and other factors

• Offline Site Promotion

Advertise your site in the print media, business cards, signage, flyers, etc.

• Viral Marketing

A viral marketing campaign will help drive traffic to your site

• Pay Per Click Advertising

A surefire way of driving mega traffic to your site immediately is to set up a proper Google Adwords campaign

C. E-Mail Marketing

• Creating an Opt In List

In a prominent position on your website you should be inviting visitors to sign up for a free e-mail newsletter or suchlike.

From the requests you will build your opt in list to whom you can send out your e-mail promotional literature

• No Spamming

Make sure that you only target those who have signed up for your newsletter and never send (spam) to those who have not requested it

If you follow the above guidelines to setting up your online business you will have a solid foundation from which to grow your business into a highly profitable and viable organization

Article Source : Pg. 4

About Author
Both Dave Kauppi & Mark Bellinger are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.

Dave Kauppi has sinced written about articles on various topics from Business Loans, Mergers and Tax. is a business broker and President of
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