Make More Money with Google Adsense You want to make money online so you set up a site and add a few affiliate links in it. But wait, you also read online that almost everyone who has a website are having google adsense ads on it. It sounds so good because when ever someone clicks on the ads, you get paid for it. Now, how easy is that for earning money online.
So you sign up with Google adsense and then you place the code that they give you and hope to make some excellent money.
So what are the google adsense success secrets that other successful webmasters use to make some great money with their website?
Placing the google adsense ad in the right spot of the page is crucial to how much money you will make. It is very important that you place the ad above the fold (at the top of the page) on your website in order to get the most clicks. It is called a high click through rate.
What this means is that you will want to place the ad high enough on the page so that your visitors do not have to scroll down to see the google ad.
By placing the google adsense ad above the fold, there is a greater chance that people will click on the ad. The reason for this is because the majority of your visitors will not scroll down the page and look at it. A lot of the time, people look over the top part of the page without worrying about scrolling down. If you place the ad higher, you have a better chance to get clicks from your visitors.
The way you blend the ad with the rest of your page can determine if the ad is visually appealing or not. It is very important to make the google adsense ads look like your site and not another ad. You can do this by making the font and color of the ad's text similar to the rest of the page. I also recommend that you blend the background of the ad with the background of your page. It should basically have the same color.
Google gives you the option to go into your account and customize your ads in different fonts and colors. This will help you blend the ad to your site. Make sure that you don't use the banner ads on your site because this will decrease your click through rate.
Placing banners and picture ads on your site may seem more appealing and much more professional, but this will make people avoid those ads and look for something else on your site or worse, they may leave and never come back.
Doing the above recommendation can make the difference between success and failure with google adsense. If you sit down and do all of these suggestions that are listed above and generate a good amount of traffic to your website, having success with google adsense should not be and will not be a big problem for you.
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If you are like me and you make a decent portion of your monthly income from Google's Adsense program, then you want to make sure that you are making as much money as possible with every single click. The funny thing is, many Adsense publishers are leaving alot of money on the table because their account is suffering from something called a smart pricing penalty.
So what is smart pricing, and why does it exist in this pay-per-click system in the first place? In order to understand what smart pricing is and why it exists, think back why a search engine would offer sponsored links in the first place. If you have a popular search engine and thousands of people search for the term 'investing' every single day, if your business is offering investment advice then people searching for that term would be very interested in what you are offering.
That is the purpose of the Adwords program in the first place: to connect people's websites to interested visitors. However, this can be done with more than just links next to search listings. There are probably many different investment websites out there, and when they sign up for the Adsense program then the sponsored links appear on those sites and blogs (called the content network) as well as next to relevant search listings. But when a visitor clicks on a link from a related website as opposed to doing a search directly in Google, is that visitor going to perform as well for the advertiser (i.e. be likely to take action, whether it is buying or signing up as a lead)? Probably not, and this is where smart pricing comes in.
The purpose of smart pricing for Adsense is to identify websites and blogs that are not of the highest quality, because traffic and clicks coming from these sites tends to be much lower performing for advertisers. When a website (possibly yours) is targeted to be smart priced, you will see a marked reduction in your Adsense earnings as Google has decided to charge their advertisers less for the clicks that come from your site.
Is it possible to prevent smart pricing? Yes it is, and I will show you how. Let me say though that I am not affiliated with Google and I do not know the exact ways on which the smart pricing algorithm works. I am speaking from my own experience, but I do know that my methods are effective at preventing smart pricing because it is typical for me to see clicks that pay out 1 dollar or more and that simply cannot happen if you are subject to this penalty.
Methods to Avoid the Smart pricing Penalty
Just as with search engine optimization, there are two main categories that you need to focus on in order to prevent smart pricing: on-site and off-site. The on-site factors are much easier to control and have the largest impact, so focus on these aspects first and then move on to off-site factors.
Here is a list of the things that you will want to include on your site: a clear privacy policy, a 'contact' or 'contact us' link, a 'bookmark us' link, terms of use, and depending on the nature of your site you may also want to include an informational disclaimer. It would probably be the best to include this information in a small bar that is at the bottom of each page. It will really make you site stand out and look professional in the eyes of the Google media bot.
Another on-site factor that you will not want to ignore is a consistent page layout as well as a coherent internal linking structure. When you link to pages within your own site, make sure you are consistent in the way that you structure the links, and focus on making it as easy as possible for somebody to navigate through your site. In terms of off-site factors, this is a little bit more out of your control but it is pretty simple. Basically you will just want to make sure that most of your links come from legitimate and relevant sites, and you will not want to participate in any programs like traffic exchanges of paid-to-surf programs.
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