Online Marketing is a form of communication that requires both skill and talent. Students across America spend 4-6 years mastering these techniques in oder to produce quality adds for bis name corporations. Why then do most people think they can spend a few dollars and learn it all in 5-10 pages? Can a PDF file really teach you all there is to know about Online Marketing?
Probably the most common mistake that investors make is thinking that they can start an online business with less then 500 dollars. It is possible to start up some quick affiliate marketing companies in under 500 dollars, but to truly start your own online business, you need roughly around 5 grand!
With this in mind, many people go searching the net for the "Quick Fix" to online marketing and typically end up empty handed. The old adage of "You get what you pay for," holds concrete in the marketing world. When you buy a higher education for pennies on the thousand dollars, your get pennies of info in return. If you believe that you can create a turn-key system with only a one time purchase fee of 36 dollars or less, you're in for a rude awakening!
Most of the ebooks available online simply explain what is required to get an online business going. They never truely take you step by step through the process. They go over the basics of marketing and the important of following the typical principles of marketing. In my nearly 10 years of marketing, these 6 simple principles have always remained true, whether you're doing affiliate marketing or selling your own product. In order to help you in your marketing endeavors, I will explain the most basic principles of marketing.
Principle 1: Base of Operations
As with any battle, you need a base of operations to work from. This, of course, is the website from which you sell your product. In order to achieve maximum return for your investment, ensure you add things like; video, voice, virtual actors, and LARGE BOLD PRINT. Sometimes the worst products sell because of the website it is found on.
Principle 2: Creating Buzz
You have a website, now you need to generate traffic to your product. You can do this via ads, web enhancers, word of mouth, articles, anything and everything that you can attach your name to.
Principle 3: List or Die
Many people in online marketing have an understanding of the "List or Die" principle. It simply means, you need a list to constantly market to or you will inevitably die out. There are many List Generators and people willing to sell you the secrets of generating lists for as little as 39 dollars.
Principle 4: Managing Clients
Now that you have product traffic, you need a way to stay in touch with all of your clients and prospects, without spending 5-6 hours a day online. Auto responders are email accounts that automatically handle most of the grunt work. Look into getting a good auto responder or your clients will quickly walk away.
Principle 5: Meeting Client Needs
The absolute best way to meet your client's needs and generate interest in your product is to give them something for free. It's not that hard to do. Look online and find an article that is relevant to your sales. i.e. Sports article for a muscle enhancer. Send them the article and let them know that you have the solutions to their Sports needs!
Principle 6: Follow Up
This is probably the most important principle. Once you have made a client, make sure you keep them. Constantly send them personalized emails letting them know that you appreciate their business. Make sure you send them special offers that are geared towards their specific needs.
Anyone can work a successful marketing campaign by following these 6 principles of online marketing. For more information on becoming a better business owner, read Robert Kiyosaki's "Rich Dad's Cash Flow Quadrant".
Copyright (c) 2008 John Tanner
There is a fallacy circling the net. It's that free methods of advertising don’t produce significant results. I have disproved the fallacy that free advertising doesn’t work, and continue to prove it wrong month after month. I use the methods discussed here to produce high quality leads with an excellent conversion rate.
The key is consistency. Time is money, and if you don’t have the money to market- then you’d better have TIME. If you’ve got 1 hour per day/night, SO BE IT. But make that one hour the most productive it can be. You will have to start somewhere- just START. Start marketing, and if one method/place you put your ads works to get you opt-in leads, then do it over, and over again. Some of those leads will turn into buyers. It’s all about numbers. Even if only 1 person opts in per day- eventually that will mean money in your pocket. You are doing something right- CELEBRATE! And then do that something again, over and over again. The fact is, you will have to do a lot of repetitive free posting and such until you are making the money to place paid ads. Don’t whine about it, just DO IT.
The only way you can fail is if you QUIT. Don’t use your lack of funds as an excuse for your failure. Free methods of advertising DO work.
Free Method #1, The Signature File
First, let me describe a method that will produce a steady stream of free visitors to your site. It is a simple, free method that requires just a few seconds to set up. It is called a signature file. If you are not already using a sig file, start right now. A sig file looks something like this:
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Wishing You Life's Best,
Your Name
http://www.YourWebsiteUrl.com Tired of Tiny Checks? This Secret is Your Solution!
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You should have your signature file on every piece of you send. You can even use a "bounce back" email to expose your sig file to people who send you emails on their opportunity. You can simply thank them for the info they sent -- and hit send.
Free Method #2, Ezine Advertising
eZine ads are powerful, provided you are using targeted ezines and have good ad copy. There are many, many ezines that you can place your free ads in. The key here is repetition. Place that free ad week in and week out. You will get traffic.
Free Method #3, Networking Sites
Sites like Ryze, and even My Space, are gathering places for people who work a home based business. By going into these sites and introducing yourself and leaving them with your sig file link, you will be targeting exactly the people you want to work with.
Free Method #4 Forum Posting
Forum posting is a wonderful and enjoyable way to get highly targeted traffic. When you make yourself a valuable contributor to a forum (message board), you will have a steady stream of people clicking on your signature file. It is very important that you do not 'spam' the boards with your offer. People will see through it and you will not get the desired response. Instead, find a topic that you are knowledgeable about and start answering questions. If there isn't already a topic that suits you - start your own thread. Just post away, with meaningful content, and your link in your sig file will produce highly targeted traffic. People will want to work with YOU.
Believe me; it is well worth it to spend a couple of hours marketing every evening for a month or two to achieve the income that you deserve. If you have time, but no money, then become a master of free advertising – it’s a temporary, but necessary course of action if you want to get your business off of the ground!
Both John Tanner & Melanie Milletics Milletics are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.
John Tanner has sinced written about articles on various topics from Fitness, Internet Marketing and Join the Army. Thank you for reading my article, I hope you found it helpful. I would like to take a moment and let you know that I have found a great new way to do online marketing. Unlike the normal hype you hear in ad campaigns, this system really works. Take a few m. John Tanner's top article generates over 2900 views. to your Favourites.
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