If the supporting muscles are weak, loose and shrunken, a youthful appearance is impossible no matter how brilliant the complexion may be. And any artificial coloring only emphasizes any “saggy” indications of age.

This is written for both sexes, and in it I shall briefly describe the methods I prac¬tice for the improvement of the skin covering the face and throat, also the underlying supporting muscles.

Got sagging face? How can sagging face muscles be “toned up” and strengthened? And how can hollows be filled up? Muscular activity as in exercise is the secret. The same methods you practice when you are developing or “building up” your arms, legs, or any other part of your body. For all muscles, when exercised, will grow and when they are not will shrink, thus losing their strength and elasticity. Then the marks that we know as the indications of advancing age will begin to appear.

The skin, like any other piece of leather, is improved by friction. And the very best instruments for polishing it up are the dry palms and fingers. Also this friction process will remove the fine superficial lines, which start to appear as we age and when the texture of the skin is therefore not as fine as it was previously. But don’t do it too vigorously whether massaging or creating friction. If you do, you will probably chafe the skin, or by too vigorously massaging the muscles of the face may make them sore.

I will now describe the practices by which my facial rejuvenation has been accomplished.

FRICTION OF THE FACE AND THROAT – The very best and least expensive method of whitening the throat is by friction with the dry palms of the hands and fingers. It is well also to whiten the sides and bridge of the nose by the same method.

MASSAGE OF THE FACE MUSCLES – The cheeks are supported by eight muscles – four on each side. They are attached to the cheekbones, immediately below the eyes. From that point they descend and become attached to the strong muscle surrounding the mouth and still lower down are again attached to the wide band-like muscles of the jaws. You can contract these supporting cheek muscles at will, this action forming a bunch on the cheekbones, under the eyes. In youth these muscles should support the tissue and skin overlying them, giving to the cheeks the full smooth appearance characteristic of youth. But as years advance, if they are not exercised, like any other muscle, they will shrink, lose their strength, size and elasticity.

For these deep wrinkles, wasted chin and sunken cheeks there is only one cure and that is to strengthen and increase the size of those supporting muscles. Contracting or bunching up the cheek muscles can accomplish this. Then press firmly with the palm of the hand upon the cheek you want to start with.  Rub those bunched muscles firmly, deliberately and well towards the temples or corners of the eyes.

THE MOUTH –An exercise I practice for strengthening the “sphincter,” or muscle encircling the mouth:

I insert my little lingers in my mouth then I alternately pull and relax. This exercise will speedily strengthen the encircling mouth muscles and the firm mouth, which would result to a youthful mouth. This exercise will not stretch and enlarge the mouth but will remove droopiness or sagginess.

THE CHIN MUSCLES – In connection with the mouth exercise you should also develop the cushion muscles of the chin. The remedy is the persistent rubbing of the point of the chin.

THE TEMPLES – The supporting muscles of the temples usually sink and “the sunken temples of age” appear with age. Persistent rubbing of these temple muscles will remedy this trouble. And frequent friction of the temples well toward the corners of the eyes is advisable. It will produce the smooth temples of youth and also will remove crows' feet.

THE JAWS – Deep, firm rubbing of the muscles of the jaw will develop these muscles. The jaws will then become rounder and a more youthful appearance will result.

I practice all of my exercises for facial rejuvenation daily, as I lie in bed very early in the morning, before I get up. The mental attitude is a most important factor because if you have made up your mind to succeed in “getting young again,” you will follow my example and, make persistent, determined efforts to succeed. Then improvement will surely result. In all exercises, results depend on you.