If you are just getting started online, you have visions of how much traffic there is, just floating around in the ether of the internet, just waiting for you to send it to your sales page. If you have been online for awhile, you know that there is a lot of traffic out there, but it is certainly not just waiting for you to send it to your sales page. And if you have been online for a long time, you know that it is not how much traffic you have, but what you do with that traffic that counts.
So, if you are a beginner: Build things right from the beginning. It is not just about sending all kinds of traffic to your web site and sitting back and hoping it will buy something. Instead, send traffic somewhere that allows you to develop a relationship with it. Get to know your traffic. What does it want? Let them get to know you. What do you have to offer them?
How do you do it? First build yourself a squeeze page or landing site or add a web form to your existing web pages that allows your visitors to opt in to your mailing list. Once on your mailing list, get to know them. Introduce yourself. Ask questions. Send useful information. Answer their questions.
So how do you get that traffic in the first place?
1) Write articles and submit them to online article directories. This is one of the best places to find quality, targeted traffic. One of the things I like about writing articles is that it gives me an opportunity to show my visitor, even before they are a visitor, what I am made out of. They can see my style, get a feel for my knowledge, without risking a thing. If they like me in the article, they can opt in to my mailing list and learn more from me. If they do not like my style, they can close the article without any further action.
2) Use pay-per-click campaigns like Adsense or Overture. These campaigns allow you to specifically bid on targeted keyword traffic and have it sent directly to your site. You are paying for this traffic, so it is important that you are able to convert a reasonable percentage of it to subscribers. Start slow, and don't feel like you have to be the highest bidder in the game. It is perfectly OK to be in 6th place while you are developing your program.
3) Ezine advertising. This will be one of the more expensive types of traffic you obtain, especially since you pay once for it rather than as you go with pay-per-click. Start with less expensive ads, and as you test and tweak your ads, and they create more response, then upgrade and use those same ads in more expensive slots.
I said this is because search engines love those websites that offer valuable content to their readers. Believe me; you can always use this technique to leverage the traffic to your website.
Regards to the fact, visitors just love the sites that offer them free content. From my personal point of view, if I go to a website that only has a storefront; I may not buy anything because I am hesitant. On the other hand, if I get into the site, click around bit, I will learn more about the owners and their products, once I find the things they are offering that valuable to me, I may just pull out my wallet.
In addition, content also makes a website "sticky", which means when a visitor comes to your website and find that the information (in many format) you provided is good or are sort of things they are looking for, more likely, they will return back often.
So how to add content to your website?
Following are some of the best ways that I used, which had brought out the results.
1. Add Articles To Your Website
If you are interested in writing, just write your own unique content and posted them to your site. If you hate writing or do not have time to do it, then just use those free reprint and private label rights (PLR) articles and add them to your sites. However, if you use PLR articles, remember to read it and do some necessary changes otherwise, you will see them everywhere on the internet.
2. Add A Blog
If you do not want to add articles directly to your site, then you can create a blog wherever you can write about your products or services, at the same time, you can list your special offers on the site as well. No matter which way you choose to do, just work and establish yourself as an expert in your area, in that way, people will come back to your site for more.
3. Tweak Your Product Descriptions
I like this tip, it is a simple way to increase the content to your website, and possibly, sometime it can help you increase the sales as well.
By doing this, you can add more text to your product descriptions in your storefront, just be more descriptive. Remember when you do this, you have to be careful and do not put too many words there because it is not good for the site ranking especially if your page is not already highly ranked.
4. Ask For Comments And Feedback
No matter what kind of website you have, incorporating comments from others will help your website looks more valuable.
5. Add Testimonials
I bet you heard a lot about this, it is a simple and effective, testimonials not only make your site appear more trustworthy, but they also add content for search engines, which is good for your site rankings.
6. Archive Your Newsletters
If you publish a weekly newsletter, archive your previous issues on your website.
7. Add Audio
Compare with few years ago, it is more simple and easy to record and publish audio online now since there are so many services available. You can interview someone or have someone interview you, and then publish it on your website to added more credibility for your visitors, at the same time, to add more information there.
8. Frequently Asked Questions
Keep track of the customer service questions you receive, and answer them on a FAQ page. This way will help you add more content to your site and spend less time answering repeat questions from your potential clients.
So try this above tips, you will see the difference.
Ann Liu has sinced written about articles on various topics from Customer Service, Photography and Internet Marketing. Ann Liu, internet marketer and author of . To learn how YOU too can succeed in Internet and a. Ann Liu's top article generates over 18100 views. to your Favourites.