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by Fredrik, Fre
Keyword research is like a catalyst for web site traffic generation. A catalyst is something that helps a process to go much faster without being consumed. Having the right keywords for your content will simply get you more visitors regardless of what type of web traffic tactics you are using. By spending a little time researching the words people use for searching you will know where it is most effective to spend your time creating your content. For example a very small change in the title, to have it contain the right keyword, can have a huge effect in the number of people that will ever read or even find you article. By spending a little time with research you will know if there is so much competition for a search term that it will simply kill you. So how do you go about doing keyword research? First of all I am going to assume you have a site and a subject you are focusing on. Think a few seconds about what people would use in search engine to find your content. Create a spreadsheet and write each phrase you find on one line. Focus on phrases three words or longer, at the very least two word phrases. Point your browser to . The free version of WordTracker limits the number of results but it will be enough when you are just starting out. When you are making your living from your internet income you can consider a subscription. For each keyword you try in WordTracker write down the number of results in the column next to the keyword in the spread sheet. The results from Wordtracker typically show lower results than the actual searches in Google but the relation between the numbers of results are still correct. Also remember that the results from WordTracker is taken from the past so if you use highly seasonal terms, like Christmas, the results will be way off. As you enter your words into the service you will get suggestions for related keywords. Add the interesting keywords with enough searches to your spreadsheet and repeat the process. When you think you are done with searching for new keywords open Google in your browser and enter your search terms. Write down the number of results from Google in the next column in the spreadsheet after the number of searches. Also write down your top competitors. Now you have done all the heavy work. In the next cell calculate the number of searches / results. For example a keyword with 100 searches and 1'000 000 results will get a ratio of 100/1000000 = 0.0001. The higher this ratio the more result you will get per effort. I would not focus on keywords with less than 50 searches a day regardless of the ratio. You have to find a good breaking point for your niche. If the number of research is more than 10 million you need to add more words in your phrase and you will have less competition. Keyword research is just the first step in getting increased web site traffic.

Try and not to search from ideas looking at your competitors website. Instead I would suggest that you go away from your computer to somewhere quiet and think about your new web site. I think getting a cheap website designer to develop a web site design for your business is easy but its very difficult to develop content for your website.

Try and concentrate on what message are you going to communicate to your visitors. Do it right at the time of web site design and your website will really come alive. If you don't do it now you will continue spending money on your website endlessly.

This process will not only help you develop content for your website it will also help your web site designer to develop a cheap web design that adds value to your business. A good web site design will also help you place content properly on the website. Instead of developing content around your website, this process will help you develop a web site design around your content which is the best way to get value for money from your web site design.

At this time you should put your thoughts in an outline. Try and work out what sections you will have on your website. Think about the things you will like to tell your visitors about your business, your products, your services and also a lot of educational information. Things you want to teach your customers about.

Teaching your customers will give people information which makes the site valuable for them. The whole idea of a good web site design is to give customers value in coming back to your website and remain at your web site for a long period. This will immensely help in developing your brand awareness.

You also want to decide how you are going to communicate your message across to your web site visitors. Think about the graphics, sounds, and other multimedia components you want to use on your website. Your web site designer will need these details to develop a good and functional web site design.

You may also want to consider the effort you will be able to put in regularly to manage your website. This will help your web site designer to develop a web site design based on the time constraints. Will you be able to upload new articles or news items on the website regularly? There is no point putting these components on your web site design if you are not going to update information for a long period of time.

The above ideas may sound very trivial but they will help you greatly to achieve a good outcome from your website design and web site development process. Following the above will help you communicate your requirement properly to your web site designer who in turn will be able to provide you with a good web site design. A good web site design in turn will surely help you develop your business.

Article Source : Pg. 94

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Both Fredrik & Grace Alexa are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.

Fredrik has sinced written about articles on various topics from Internet Marketing. The next step to get web traffic to your web site is to setup different types of web traffic generation tactics. I have a blog at, where you can learn about the. Fredrik's top article generates over 880 views. to your Favourites.

Grace Alexa has sinced written about articles on various topics from Web Development, Site Promotion and Web Development. . Grace Alexa's top article generates over 12100 views. to your Favourites.
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