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[M348]Media And Global Communication
by Sharon White, Sha
So what is global village after all, with so much contradiction? Is it all about the world becoming smaller, coming closer or going through a sea change in the way people see each other.Before the invention of the telephone the only link to the outside world was through mails. It was delivered by hand. Then we had the telegraph and the telephone. These two brought the existence of radio. The study of radio waves began in the 1860s, but it only was proved in the year 1886 by Heinrich Rudolph Hertz. Later on Guglielmo Marconi started the radio communication. Communication became a little easier. It is still used widely in most of the households, but its importance has diminished, because the advancement in communication has been going on since then.

The invention of television, using cathode ray tube, in the year 1897 by Karl Braun was the next big breakthrough. Not only can you hear but you can also view the wonders of the world. The world was a step nearer. People could see what was going around the world. It was no longer “Around the World in Eighty Days" concept. It brought so much fun, an ideal way of a family, to get together. But, to some it is the “idiot box" which they say dilutes their thought process because the television is thinking for them.

Jerry Mander has mentioned in his work Four Arguments for the Elimination of Television “We have all been moved into such a narrow and deprived channel of experience that a dangerous instrument like television can come along and seem useful, interesting, sane, and worthwhile at the same time it further boxes people into a physical and mental condition appropriate for the emergence of autocratic control."


Translation and interpretation are not just about mastering multiple languages. They are about understanding the meaning, and the social and cultural nuances behind words and phrases. Translation must take into account a number of constraints, including context, the grammar and writing conventions of the two languages, their idioms etc.

The Importance of Language Translation in a Global Perspective:

Today, it is easier than ever to found and operate a global business. Globalisation is the primary source of the changes taking place in the relations between the nations of the world. You can now sell your product to customers in Oslo as easily as to costumers in Moscow. All you need is a good product and the ability to communicate at the local level.

Communication is defined as the sharing of information with others. In order to run a successful global business you must be crystal clear in your communication. You need to inform the public about your business and your product. And you have to do this in such a way that people end up buying your product. Effective communication has become a challenge in the global market. At this crucial juncture translation and interpretation services play a major role in conveying the right message to the right audience.

Article Source : Pg. 14

About Author
Both Sharon White & Nate Rodnay are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.

Sharon White has sinced written about articles on various topics from Writing, computers and the internet and Careers and Job Hunting. The article was produced by the writer of masterpapers.com.Sharon White is a senior writer and writers’ consultant in . Sharon White's top article generates over 246000 views. to your Favourites.

Nate Rodnay has sinced written about articles on various topics from Parenting, Join the Army and Addictions. Allegro is a services providing firm that provides translation and interpretation services to and from European and other languages. Allegro is a leading and. Nate Rodnay's top article generates over 40500 views. to your Favourites.
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