[M431]Merchant Credit Card Processing

Would it surprise you if you were being charged double the processing rate you believe on over 50% of your processing transactions... Do you believe credit card processors charge all merchant accounts the same processing rates? Or think processing companies charge the same percentage rate on all Visa and Master Card transactions processed through your credit card machine?

(Secret #1) NEVER SHOW A CREDIT CARD PROCESSOR YOUR PROCESSING STATEMENT WITHOUT FIRST GETTING THEIR MERCHANT CREDIT CARD PROCESSING RATES; including their Mid-Qual (Frequent Flier and Reward Cards) and Non-Qual rates (Corporate Cards). These are some of the secret rates most merchant processors over charge you and don't want you to know... Nationally, all processors pay the same percentage rate as determined by major credit card companies like Visa and Master Card. However, not all processors are alike; they offer different services, different levels of service and charge different rates and fees. It is important to understand how credit card processing works and what to look for when selecting a processor, and the information below hopefully assists with that process. The rates and fees depend on the type of business you have, whether you are swiping cards or keying cards along with the type of card you are accepting, and more. It is important to understand that varying rates will be applied to your processing activity as a function of the type of card, the manner in which the card is processed, and your adherence to required processing rules.

The lowest rate, and the rate you should receive most frequently, is your Qualified Rate. To receive the Qualified Rate on a given transaction, certain criteria apply including, but not limited to, swiping the card if you are a swiped merchant, or keying the card with Address Verification Service (AVS) if you are a keyed merchant. It is also essential that you close out (batch) your terminal each and every day.

The Mid-Qualified Rate will apply to certain card types and is a rate you should expect to be assessed with some regularity. Sales that are manually keyed are charged an additional percentage due to the fact that they are considered higher risk by the card associations than transactions that are swiped through a terminal. This percentage is a SURCHARGE. It is added to the qualified retail discount rate and transaction fee (This surcharge is also applied when a card is swiped, but the machine cannot read the magnetic stripe. When this occurs, the merchant has to manually key the card number into the machine. To the processor, this is a higher risk, so the sale downgrades into a mid-qualified transaction. Have you ever heard of frequent flier miles? These are special promotional cards that offer some kind of incentive to the card holder and also are processed at a higher discount rate. These incentives, such as frequent flier miles, discounts on automobiles, cash back, home rebates, etc., are funded entirely by merchants. Large companies that sponsor these cards typically do not offer their product for free; therefore merchants pay an extra percentage on top of the qualified rate in order to accept these cards. If the magnetic stripe cannot be read, or if it is one of the special incentive cards mentioned above, an extra percentage is added on to the qualified rate to compensate for the increased risk and/or the special promotional cards).

Non-qualified Rate - All credit card transactions that do not meet the requirements above fall into this category. They typically include but are not limited to: The Non-Qualified Rate is a premium priced rate assigned to certain card types, such as cards issued by non-U.S. banks. In addition, if the merchant fails to batch daily, all card activity will be downgraded to this rate. To minimize costs, ALWAYS batch each and every day.

"Historically credit card processing services were provided by banks that were members of the Visa or Master Card networks. Typically banks issued both credit cards and helped merchants process them, but over time the industry consolidated. Now, very few merchants use banks to actually process their credit cards. Banks found it was very expensive to employ sales representatives to convince every small business to accept credit cards, and they began outsourcing the services to companies called ISO's (Independent Sales Organizations). In doing so they reduced the cost of processing credit cards and realized their rates could not compete with the ISO's. (Secret #2) Most representatives sent to a merchant through their bank are not actually employed by the bank, rather an independent contractor representing the bank. Using a bank representative or your bank itself is typically the most expensive way to process credit cards, because you're paying the salaries and overhead of the financial institution. Now, while some merchants still buy their credit card processing services directly from a bank, more typically they get their services at a discounted rate through an ISO. The ISO cuts out the banks overhead and is responsible for selling the services directly to the merchant, providing technical support, processing the transaction (authorizing it and directly submitting it to the Visa or Master Card network) and bears the risk of charge back(s), along with (Secret #3) setting the price of said services." (see Wikipedia.org)

We are a straight forward company and want you to know all the secrets to saving money on your processing credit cards. We believe it is time for merchants to understand your merchant account statements and we specialize in saving you money on every transaction. JR-N-Associates in affiliation with yourcreditcardprocessor.com offer's unbeatable Merchant Account Rates with NO HIDDEN FEE's. Our competitive edge comes from our State-of-The-Art Software which provides World-Class financial security and is programmed into all of our point-of-sale (POS) equipment. We value each account we serve and realize great pricing is just as important as exceptional customer service.

You're probably asking yourself how we process credit cards lower than other companies. The answer is simple. The answer is simple.... Other companies only process credit cards. JR-N-Associates in association with Bank of America is the #2 Merchant Services provider in the WORLD and we provide many services to assist the business owner; from e-commerce solutions, website design, affordable web hosting to SBA business loans and free ATM Machines. We are able to provide business owners with "hassle free-one stop shopping' by meeting all your comprehensive business needs and offer complete business solution packages at a reduced price; when using one of our solution packages you'll never have the frustration of one company saying your e-commerce website doesn't work because of the merchant provider or your website developer saying your website is down because of the hosting company... You can trust us to provide you with a faster resolution if there's ever a concern while using one of our complete solution packages because we are in total control. We meet your financial capital needs as fast as 72 hours with short and long-term business loans from $2,500 to $50,000,000. We continue to provide complete business solutions for every e-commerce need you could possibly have. Our Guaranteed Web Solutions Division provides affordable web hosting, SSL Certificates, fully maintained custom built websites to a simple do-it-yourself Word Document based platform. You can also register a domain name to finding help with dedicated servers. Not to mention our custom website optimization programs and our search engine submission programs can easily be tailored to your individual needs.

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