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[M446]Methods Of Psychological Research
by Gavin Stone, Gav
First of all we will take a look at areas of psychological research, and then move onto research methods.

Psychobiology
Psychobiology is the biological research of psychology. Psychobiologists study the human brain from cellular level to research possibilities and reasons for mental illness, such as schizophrenia, from a biological standpoint. It is one of the most popular research areas in psychology today. Psychobiology is a study of the brain.

Cognition
Cognition is a research study of how human process information, which importantly leads us to making everyday decisions. Cognition study is very much a research of the mind; how memory works, and how previous events effect future decisions (as per Sigmund Freuds hypotheses).

Human Development
Human development is an area of psychological research which involves the assessment, outcomes and, depending on age, possibilities across a lifetime. We will go through many changes in life from social, physical and cognitive mandates and decisions. Human development research has helped us understand the processes of childbirth (including raising the children), to career paths and outcomes.

Social Psychology
Social Psychology is a discipline in that how we psychologically affect each other as individuals in everyday society, and how opinions, superstitions and stereotypes lay their foundations in this vital area. An example research of social psychology would be a study of the types of writing styles and attitudes on an internet forum, and how it relates to the forum subject area.

Psychotherapy
Psychotherapy is an applied research method in that psychologists evaluate appropriate therapy methods for illness such as Bi Polar, Anxiety and Depression in practical situations.

Psychological research designs can be categorised into three areas: descriptive, predictive, and experimental. Each have their positives and negatives, but are all appropriate depending on the type or subject of study taking place.

Descriptive
Descriptive is an informal research approach which gives a descriptive verbal picture of the current situation. It can be an eye balling naturalistic approach in a natural everyday environment, or a controlled laboratory observation. An individual or group can also be used as an example case study and a description of participants responses to a survey can also be used. The advantage of observational research is that it can validate further research, while the disadvantage is lack of control due to minimal or no facts.

Predictive
Predictive research methods can be categorised into two areas: corelational and quasi-experimental.

Corelational is the assessment of the relationship between two variables. An example would be the relationship between high powered cars and road fatalities (high powered cars being one variable, road fatalities the other). If the study showed the rate of road fatalities goes up when matched with high powered cars then this would show a positive relationship (both variables going in the same direction). Whilst if the study variable of high powered cars was replaced with low powered cars, and the road fatality rate was low, then this would be a negative corelational relationship.

Quasi-experimental predictive research method involves the selection of two identifiable groups. An example of this would be a study conducted on the body fat percentage of a division one soccer team against a division four team. If the division one team were to show lower levels of body fat then we could describe and predict that all higher level soccer players carry a lower body fat percentage than lower levels players. It is important to note that the quasi-experimental method differs from the experimental method in that the groups were naturally occurring.

Experimental
The experimental method could be seen as the most reliable, accurate and valid method of research. The experimental method involves a study where the variables are controlled as much as possible. For example, lets say a researcher was interested in the effect of consuming a No Doz tablet (containing 100mg of caffeine) 30 minutes before a weight training session in terms of levels of intensity.

As reading involves perceptual and cognitive processes as well as knowledge of language and grammar, these three basic processes have been the subject of experimental research for some time. Such processes include the identification and extraction of meaning, processes involved at sentence/phrase level and the processes involved in understanding thematic structures.

Learning to read in preliterate societies and learning in societies awash with print may have vastly different cognitive consequences. Cognitive psychologists today look at the many facets involved in reading such as reading speed for example. But can one relate any conclusions drawn to the reading speed of an 8-year-old in the early 16th century, whose instruction may have been only in Latin with an 8-year-old today?

The roots of cognitive psychology (the experimental study of how the mind works) can be traced to Wundt's interest in memory and language processes in Leipzig in 1879. Shortly after this, there was a spurt of interest in reading processes; this reached an apex around 1908. The equipment used then was somewhat archaic and very dissimilar to the more sophisticated and often computer based equipment of today. This form of research continued for a while until around 1913 when behaviourism became popular. Behaviourists believed that the proper scientific subject matter for psychological investigation should only be observable and measurable behaviour, and since cognitive processes can not be observed and directly measured, with the exception of some educational work there was little work done in this area until the 60's.

The revival of cognitive psychology some 40 years ago brought with it a new format, often expressing theories as flow charts or ‘box and arrow' diagrams. This type of expression was more explicit, and highlighted cognition as a series of more describable information processes (that is, a sequence of operations by which representations are formed and transformed). Of course, the use of diagrams was not really new, as the 19th century neurologists interested in the effects of brain damage on cognition (e.g., Wernicke & Lichtheim), used visual box and arrow diagrams. The boxes/centres representing brain regions, and arrows neural pathways. Each of the centres had a particular cognitive function, thus likening diagrams to the organisation of the mind rather than the organisation of the brain.

The combination of this mode of neurology and cognitive psychology led to the development of cognitive neuropsychology. Possibly the first published paper in this field was by Marshall & Newcombe in 1973 who described three types of acquired dyslexia, and offered a reading model in flow chart form to interpret the deficit in terms of damage to specific components of the model. The use of a box and arrow approach has continued in other areas as well as reading.

In contrast there is now substantial support for a connectionist viewpoint (an approach that simulates the connections between information nodes in a hierarchical network that is suggested to be equivalent to connections in the brain; also referred to as parallel distributed processing). From around 1980, computational models of reading were used as a tool for detecting previous ambiguity and vagueness. It is claimed that computer simulation programs can be altered to reflect human subjects' performances by cutting connections or adding noise to the models to mimic different types of reading practices. Both approaches have developed impressively but are not perfect.

Article Source : Pradesh Tourism Development Corporation

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Both Gavin Stone & Sophia Hayes are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.

Gavin Stone has sinced written about articles on various topics from Web Development, Web Development and Health. is a leading Personal Trainer, fitness expert and publisher of
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