This reminded me of a client I had who was nowhere to be seen when you goggled their name. This was a huge problem since they were 100% referral and many people searched for their company name on the Internet to find their website. It took two months for them to start showing up, but when they did, it was a HUGE money maker for them. Potential customers who had been referred were finally able to find them.
With the pursuit of optimizing a site for certain keywords, so many companies forget to optimize for their own company name.
The Proof is in the Pudding'
A recent study by Nielsen//Net ratings suggest that when web users know the name of a website, they prefer to type in a domain name in the "search box" of Google or Yahoo, rather than typing a domain name into the browser bar.
What does this tell you? Well, it says that if someone has heard of your company, they're either going to type in your website name or your domain name into the search box and your website better be ready and waiting at the top of the search engines.
Do YOU show up when your name or company name is goggled?
Here's How You Do it
to search engine optimize (SEO) your company name on your website, here are some tips. (This isn't an exhaustive list of all that you can do, but it's enough to get you started.)
** Choose one page on your website to optimize for your company name. It might be your Home page, Contact Us page or About Us page. I recommend your About Us page - it seems that it's easier and better to talk about you on that page than any other page. Conversely, the Home page should be all about them (What's In It for me?) - Not about you.
** Add your company name to the ALT tags where possible. ALT tags are the tags that are connected to the images of your website. Search engines don't index images, so any text on your site that is in the form of an image won't get indexed. The search engines read the text and the keywords in the ALT tags instead.
** Add your company name to your Meta Tags: namely, Meta titles, Meta description and Meta keywords. A recent study showed that only 34% of Web site owners knew enough to include a simple keyword Meta tag on their website. Therefore, if you add a keyword and properly optimize the rest of your page, you'll be doing more than 66% of website owners. Of the 34% of owners who DO add Meta data, so many forget to add their company name to the titles, description and keywords! They only remember to add keywords related to their products/services. If YOU remember to do this, think how much further ahead you'll be...
** Add your company name as a keyword to your chosen page's body and work it into the content at least 3-4 times. Try to place it one time nearer to the top of the page body. Repeat your company name at the start and end of your paragraphs and near the end of the body. That way, search engines won't make any mistake about the content since your company name is used repetitively and throughout the content.
** Where possible, include your company name within your hyperlinks. For example on the Home page, you could include the words "Contact XYZ Company" within the hyperlink copy instead of just "Contact Us".
** Finally be patient. With these steps and ONLY these steps, I helped one company go from not showing up on Google at all, to #1 in Google for their company name. With the pursuit of optimizing a site for certain keywords, so many companies forget to optimize for their own company name.
Convert Leads Into Sales. If you don't already have an internet presence to grab your share of life insurance leads, don't worry; it is quite easy to do and you can start now. If your business-to-business marketing-for-leads program is to succeed, marketing, sales and corporate management need to share a unified definition of qualified sales leads. If you use effective and efficient relationship communication skills and not just focus your company's efforts on the easy or short-term sales leads, you can pick up the three out of four sales that others are leaving on the table. Potential leads, on the other hand, are sales leads that will likely need your product but does not necessarily meet their needs. Not only could you receive organic search visitors to your site but to receive more sales leads, you could advertise in the sponsored results of search engines. It is quite easy to generate security systems leads on the internet. The good news is that it is quite easy to generate agriculture leads via the internet.
I've created a short list of good PR keywords that get a good number of searches but, relatively, don't have as much competition for search engine positioning, making it easier to generate more PR leads. Lead Generation Info provides detailed information about sales, mortage, MLM, business-to-business, internet, and insurance lead generation, lead generation telemarketing, and more. For those who have never tried cold calling because of fear, doubt, or time constraints, voice broadcasting is the solution for eliminating all of cold callings most unattractive points while still reaping the full lead generating potential. If you are a loan officer or mortgage broker, and you are obtaining leads from a mortgage lead provider, it is important that you get the best return on your investment that you possibly can. For instance, a lot of lead companies purchase their leads in bulk from third party companies, than turn around and sell them to loan officers at a profit. Stay away from lead companies that buy their leads from third party companies than sell them to loan officers at a profit. If a lead company is obtaining their leads from a third party vendor and than reselling them to loan officers at a profit, than they are basically recycling leads. If the mortgage lead company is not obtaining their leads from web sites they own and operate on their own, than most likely they are recycling old leads and will be selling you old junk.
If the lead company does not own and operate the sites they obtain their leads from, than keep going until you find one that does. When researching mortgage lead companies, be sure to find out where the mortgage lead company is obtaining their leads from. If you do decide to go with a mortgage lead company, look for the mortgage lead companies that sell their leads in ?real time,? this way you will be receiving fresh leads, and you will be able to count on their quality.
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