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[P132]Pay Per Click Video

by Chris Angus, Chr

Writing a pay per click ad that works is a challenge as they often have to be very cleverly crafted. Perhaps your first piece of wise advice on this should be about keywords. Selecting the right keywords that bring targeted traffic is everything in the pay-per-click business and if you can't get the knack of it maybe another form of money making on the Internet and SEO is better for you.

The best place to put your search term keywords is right in the first line of your pay per click ad. This helps the search engine spiders find you when someone types what they want into a search engine box. If you can get the specific search phrase down this will give you an edge over your competition as Google will grab your ad first even if your ad is not placed first or second in the search engines!

Another tactic that some experts recommend is fitting different keyword phrases into one pay per click ad. In fact if you can make all three lines of your pay per click advertisement into three commonly searched search engine phrases then the ad will likely succeed.

It is also a good idea to have one phrase in the pay per click ad that emphasizes the unique benefit or feature of your product or service. This should concisely explain what that is in a way that grabs a reader's attention. Remember that these ads are not just written for search engine spiders but also to get people's attention when they surf through web pages looking for an item. So even if your page is not in a top spot, people will go to some trouble to try and find the ad that suits what they are looking for most accurately before they point or click.

A PPC advertising campaign is one that involves paying to have your blog appear among the "Sponsored Links" or the "Sponsor Results" you find on the right hand of the screen when you perform a search with a search engine such as Yahoo or Google. You accomplish this by placing a bid on certain keywords and keyword phrases. Then, every time someone enters those keywords into the search engine, your blog will be brought up in the sponsored results. Every time someone clicks on your link, you will have to pay the search engine a certain pre-determined amount.

As you can imagine, paying for a PPC campaign can be quite costly. After all, even if you are paying just five cents per click and you have 1000 clicks per day, that is $50 per day. That comes out to be $350 per week, which can eat away at your marketing budget rather quickly. Now, paying $350 per week may seem worthwhile if it is bringing you 7,000 new visitors. But, if only one or two of those people are people who are actually interested in your blog, the cost certainly isn't worth it.

So, how exactly do you make your PPC campaign worthwhile? This is where your marketing research comes in handy. Since you now know the needs of your target audience, you can select keywords for your PPC campaign that will draw in visitors who are interested in what your blog has to offer.

Be certain to select keywords that are very specific in order to bring in the right type of traffic. For example, if you are maintaining a blog about dog training, you should not set up a PPC campaign based around the word "dog," as this can bring in visitors who were looking for information about dog breeds, searching for dog food, trying to find instructions for building a dog house, or any other possible term associated with dogs. Rather, select keyword phrases that are more specific to dog training in order to bring in the right type of web traffic.

When searching through the various keywords you can select for your PPC campaign, you should look for phrases that are popular while still being within your budget. You should also place a bid on phrases that will allow you to be within the top 5 results. That way, they will be displayed on the first page of the search engine results and will be more likely to be seen by your target audience.

If you are looking for a quick way to boost traffic to your site and if there is room in your budget, PPC advertising is a good route to take. Otherwise, you may want to explore other methods of marketing that are not quite so costly.

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Both Chris Angus & Larry Mccullough are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.

Chris Angus has sinced written about articles on various topics from Blogging, Adwords and SEO Search Engine Optimization. Christopher Angus is a SEO and Website Marketer. He can be contacted at: Sales (at) Brilliantseo.com . Chris Angus's top article generates over 49500 views. to your Favourites.

Larry Mccullough has sinced written about articles on various topics from Computers and The Internet, About Web Hosting and Business Credit Cards. Larry McCullough has been marketing and writing on the internet for over 10 years. Owner of various websites.. Larry Mccullough's top article generates over 9900 views. to your Favourites.