Online businesses all over the world are trying their hand at search engine marketing, lured by the highly-targeted traffic that can be generated through popular search engines like Google, Yahoo, MSN, Miva, etc. While many opt for natural search engine optimisation, many others regard it as a complex process that demands loads of time and attention.
Therefore, Pay per Click advertising is the only other option available to such marketers. Simple to understand, and quite effective in terms of results, it is increasingly becoming a 'favourite' with web businesses. But, what is it that makes this service workable and highly sought-after?
1) Opening an account and launching a campaign is a matter of few minutes, as far as the paid form of search marketing is concerned. Immediacy in execution is one of the greatest benefits of this service. And, the whole process of campaign induction is extremely simple to understand even for the laymen.
2) This form of advertising suits all kinds of businesses, whatever be their budget or size of operations. However, you need to undertake thorough research on keywords, bid prices, competitors, et al, to strike the right balance with your campaign. The slightest bit of error in judgement can cost you a lot. Therefore, you need to keep yourself up-to-date with prevailing Internet trends with the help of services like web analytics.
3) Paid advertising allows you to formulate campaigns for a targeted, niche audience. Use keywords that are searched for by your potential buyers, so as to strategise your plans accordingly.
4) Business owners have the privilege of controlling their budget, when it comes to services like Pay Per Click. You can allot a fixed budget to your campaign, ensuring that you do not go overboard with investments.
5) Most search engines allow account holders to track the results of their campaigns. Account reports can be generated on a daily, weekly or monthly basis, depending on the requirement of the advertiser. The performances of each and every keyword, advert and ad group is tractable on the basis of conversion rates, CPA, CTR, etc.
Business owners often use paid advertising as an impetus for their website. It helps the site in making an impression on search engines and raking in desired traffic influx.
Most of the pay per click affiliate publishers rely on the law of statistic - the higher the number of visitors, the higher is the number of clicks - to make a decent income from the google adsense program. I am use adsense as an example but the same truth holds for any pay per click program you are in.
Most of us (including myself) hope to find our pot of gold as a pay per click affiliate. I admit I failed. But I know I’m not alone. In fact, I estimate that around 80% of the pay per click affiliate are earning less than a dollar everyday from the program.
When I first began online, I was expecting my first child. 6 months later, I did not even make $500 as a pay per click affiliate. With my delivery date approaching, I need to work on something that truly can bring me money with little intervention. I started my online business and never look back since, till recently.
A revolutionary advertising method caught my attention. It’s a new innovative technology geared to rival the google adsense program. I spent quite some time studying this new approach to advertisement and I was convinced of the huge money making potential - Pay Per Play Advertisement (PPP). PPP turns the phrase "monetize your website with 100% conversion rate" into reality. In fact, I think PPP can potentially overthrown google adsense program as the most popular advertising program online.
PPP is a hybrid advertising method that merges traditional radio advertising into the google adsense program. You can think of it as the audio adsense program. It uses similar technology that enables search engine to determine the readable content of any web page where the PPP code is inserted.
Whenever a visitor enters a web page, PPP audio automatically plays a single stream of professionally recorded audio advertisement, that last for 5 seconds (You can opt for the 30 seconds program which I will share in subsequent article for higher profit). And you are paid for that! It’s that simple.
For the 2.5 years since PPP come into existence, complaints are rare due to the close relation to the content of the site and short play time. I believe pay per play will drastically and dramatically change the landscape of internet advertising, and become the most powerful form of direct advertising the world has seen to date.
Why? Because similar to the adsense program, these advertisement are target at the right group of visitors. But unlike the cold hard written content, audio comes with a human touch. Compare to written text, voice is a better relationship builder. And we buy things from people we like because of the good relationship created isn’t it?
Why do you think marketers are using You Tube to promote product? Because of its power to build relationship even for 1st time visitor. Agree that PPP is not as powerful as You Tube, but it doesn’t have the intermittent play-stop issue commonly associated with video streaming.
Unless the advertisement is so interesting, else nobody will bother to wait for it to complete streaming knowing they are going to be pitched.
PPP is different. The moment the visitor enters the site, the audio advertisement automatically play. I tested the sample PPP audio provided. It played smoothly without a glitch on the site.
There are more exciting and motivating reasons, why I think pay per play will be the new generation advertising method on the internet.
Watch out for part 2 and 3 of the article, as I give you 9 compelling reasons why you should be one of the pioneers for this revolutionary affiliate program.
Both Aisha Danna & Sherlyn Ling are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.
Sherlyn Ling has sinced written about articles on various topics from PPC Advertising, Detoxification and PPC Advertising. Sherlyn Ling is a successful full time work at home mom. With pay per play advertising ready to take the internet by storm, will you be one of the pioneers to profit from this revolutionary approach towards advertising?Visit. Sherlyn Ling's top article generates over 12100 views. to your Favourites.