The term online advertisement refers to ads served via the Internet coming in front of web surfers in form of banner ads or graphics embedded with websites. Online advertisements have seen drastic change since last few years in terms of number of advertisements, popularity, availability and importance for any business or entity interested in putting their ads online.
The share of online advertising is increasing if compared with other modes of advertising like Television advertisements, print advertisements or other outdoor advertisement options. But there is always a question, how much change online advertisement options are bringing into your business. Website banners, advertisement in left right or other portions of a webpage, as well as pop-ups are the most popular conventional methods of online advertising. Usually there is no way of tracking number of people who visited a particular advertisement or pop ups available on websites. So, tracking these numbers or getting actual data for visitors is always a question.
The number of visitors for a particular ad or banner was tracked on the basis of clicks by users. Along with time, they became less useful due to popularity of different software specially designed to block unwanted banners or ads. That leaded eruption of more powerful and suitable mode of online advertising like Pay-per-Click modes. The idea was initially introduced by GoTo.com and a refined mode of the same advertising option was adopted by Google in form of Google Ad Words Service. Ad Words service was launched by Google in 2000, listing ?sponsored links?, consisting of a text headline, a couple short lines and a link next to their search results.
These ads became successful due to three sound reasons: 1.The ads were tied to keywords based on search keys or phrases by internet searchers, which meant that searchers were getting ads highly relevant to what they were searching for, 2.Advertisers only paid for the times people clicked on the ads, and 3.The popular Google search engine drove huge amounts of traffic to these ads.
In this mode of advertising it was easy to track the number of clicks. But in case of banners and floating website ads, tracking is still a problem. They have to rely over a surfer's submission form to get the number of visiting users. An alternative was to do a survey regarding how people reached you? Through your website, or website links present on other websites or referred by search engines. Conventionally people just assume that if after posting ad advertisement, their sales or services queries increased, means they are getting their desired exposure.
Online advertising is offering better exposure to your websites. The most effective online advertising tools are search engine optimization, email marketing, classified advertisements, pay-per-click campaigns, viral marketing campaigns and various other forms of paid advertisements. Below we discuss some of the more popular online advertising techniques:
Pay Per Click
The website operator gives you a certain position on his site where your ad is placed. You pay only for the clicks that take the visitor to your website. This is very useful as you can save on your costs and pay for results.
One of the very effective programs is Google Adwords. Your text ad is displayed on most popular search engines to ensure regular high volume traffic to your site. You also get the flexibility of choosing the right keywords; google provides lot of help on this. Every time an online user searches for a keyword you have chosen, your ad will be displayed. You can choose what you want to pay per click. Your overall budget depends on the number of times your ad is displayed and the position of your ad. If you chose the right combination you can have a very effective campaign.
Pay for Inclusion
Major search engines charge a fee for including your site on their database. It is the same as listing your business in your local yellow pages. Fees differ from company to company, you have options of monthly, yearly fees and automatic / manual renewals too. Google, Altavista, AskJeeves, Lycos etc are some of the major search engines available.
Yahoo! also offers this service for a specific fee. But if your site is not optimized properly the search engine will not index it. You will get listed in an unrelated category and lose the benefit of listing in the database.
Every search engine has peculiar requirements for listing. Ensure that you follow their guidelines. You include your site free of cost also, but paid inclusion guarantees that your site gets better quality, pre qualified traffic hence more chances of converting visitors to customers. Of all the options available for promoting your site, Search Engines are the best because they can drive high volume, right quality traffic to your site.
This article is taken from Innovate Media; an Orange County based Advertising Agency/ Internet Marketing Firm’s Blog. http://www.innovatemedia.com
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Sutjni H has sinced written about articles on various topics from Advertising Guide. I am Sutjni, an Independent writer for SEO/ SEM , Internet Marketing, Online Video Advertising and other topics on Internet Advertising. This article is of Desmond Mantor is the Director of Marketing for Have Traffic. This article has been posted at blog. Sutjni H's top article generates over 590 views. to your Favourites.