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[O134]Online Advertising Online Marketing

by Richard East, Ric

And strong online marketing tactics include this great interactive tool and ropes in your audience, getting them engaged in both the medium they are enjoying, AND your product.

Let's go over just a few of the media we now easily, and inexpensively, have right at our mouse-tips.

Online Marketing Tactics Using Audio

First and foremost, everyone should be well aware that you can put some sort of
audio up on your site. I would say that's probably the first and easiest way to give your product or website a human aspect.

If your visitors can hear your (or someone's) voice, there's just a connection that is made instantly. There are many different programs that you can use to create and save your audio files. I've found the easiest way to record and stream both audio and video is using www.audioacrobat.com.

They let you either record or upload audio and video files to their server, and it streams from there! They give you a wide choice of buttons from which to place on your website. They also give you unlimited testimonial lines that let people call in and record testimonials for you to use on your site! You can even record teleconferences with their service! And at under $20 per month, it's a pretty good deal.

Online Marketing Tactics Using Motion

The next, most basic thing you can add to your current site is a little motion. Now, try not to overdo it by adding an animated image that repeats over and over and over.

Sure, it's motion, but after its first or second loop, it pretty much can get rather annoying. If you can, make your motion subtle and effective. I think a lot of the animation on websites nowadays looks dated (from several years back) and downright cheesy.

So, just choose your animations wisely.

Online Marketing Tactics Using Video

A great way to add video to your site, again, is to use Audio Acrobat. You can record yourself using their website and your video cam attached to your computer. Or if you have a digital movie camera, you can also upload your video file using their service as well.

There are many services that do stream your video for you, we just use Audio Acrobat, so that's why I'm mentioning them so much! You can also stream it directly from your own web server, just be aware of your monthly bandwidth limits and plan accordingly.

Online Marketing Tactics Using Screen Capture

Another great type of video is a screen-capture movie. The best known is www.techsmith.com or Camtasia. This is a great program, and lets you record what you are doing on your screen. This is fantastic for tutorials on how to use your product, or how to buy your product!

You can also stick a little picture-in-picture in your tutorial of you talking directly to your prospect! Nice! And, better yet, it's a great online marketing tactic to get them to trust you to buy your product or service!

So, how can you make your particular product and website more interactive using any of the online marketing tactics I've mentioned above?

Just start by adding one of the methods above near the top of your home page. Start with that. If you don't have any way of knowing how many people have visited your website, then visit www.statcounter.com and get free stat counters on your pages so you can track how many visitors have come to your site and how long they've stayed…etc.

You'll be amazed.

The first step in creating an arsenal of "online marketing tactics" is to know what tools are out there for you to use. Once you get your feet wet with those, and you see the results, you'll want to add more and more! I guarantee it!

Richard East

Whatever your reason for having a website, promotion is fundamental in its access. Even if your business is not specifically profit, the whole reason you will have website is to generate traffic. Once you have generated traffic not only will your product be successful but you can start to generate income with Google ad sense and other affiliate money earners.

The problem is however interesting your product is - getting people to visit it is always going to be a battle. At the end of the day, how are people going to visit the website if they don't know you exist? There are so many ways to do this, but internet marketing is the easiest, simplest and cheapest method to do this.

There are many benefits of marketing your website online, in the right way.

Networking

If you start to market your product online, not only will you get to meet potential customers you will also learn about the other companies that are offering similar products to you. Maybe it will result in you being able to pair up with another company, to offer products and deals.

Customer Base

Marketing online will dramatically increase your customer base. The clicks to your website will increase and even if those people don't buy something ? they could tell a friend or relative about your product to double your visitors!

Save Money

Traditional methods of advertising are not only time consuming but expensive. Just an advert in your local paper can be costly, without even mentioning the cost of national papers. Of course advertising in that way is also limited to the amount of people you can reach

International Customers

The internet as we all know is international. By marketing your website or product online you can reach customers from all over the globe. Soon you will be selling your product to people from every corner of the globe

Ebay Marketing

One very powerful source of affordable traffic is from Ebay. Tap into the huge customer base 100's of millions who visit Ebay every year.

So how do you go about marketing online?

Just a little bit of research online will turn up many people offering magic ways to get traffic to your site. Often they will be selling E Books and links to secret websites that offer ways to immediately get traffic to your site.

However most of these E books will cover just the one subject. You need something that is going to cover every single aspect of online marketing. These can sometimes feel over whelming and a lot of information to take in

The E book at http://moreclicks.info/ covers everything you need for online marketing. It eases you in to marketing, with hints and tips on all sorts of ways to get people to visit your site. It also contains information on setting up forums and increasing visitors and sign ups to your message board!

Online marketing is the vital tool if you want to make your website successful. As long as you go about it the right way you can easily generate traffic to your website, your product will start to sell and your income will increase, everyone is a winner!

Article Source : Pg. 82

About Author

Both Richard East & Luke Andy are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.

Richard East has sinced written about articles on various topics from Site Promotion, Internet Marketing. . Richard East's top article generates over 1900 views. to your Favourites.

Luke Andy has sinced written about articles on various topics from Jewelry, Painting and Personal Desktop. For more information on , check out . Luke Andy's top article generates over 49500 views. to your Favourites.