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I love online coupons and saving money off of them. If there is a bargain to be found, I am all over it. My husband calls me the coupon queen-kong. I get my coupon clipping tendencies from my mother, it's a genetic trait. My husband and my father on the other hand do not enjoy using them as much. If you handed them a discount coupon, they will be overly embarrassed to use it. Who cares if they can get a free meal or a huge discount, they suddenly lose the coupon before it needs to be presented. I personally present and take advantage of as many coupons as I can each and every opportunity I have.
Since I first started going into cyberspace, I noticed that there were online coupons available just about everywhere. If you want to take advantage of free meals, there are online coupons for that. If you want to save a few dollars on pet food or car rentals, there are online coupons that you can print out for that as well. A lot of websites only offer savings through use of an online coupon that you can only find on their site. I absolutely love that.
Online coupons can save people quite a bit of money. Or, they can be offering a small savings that when you add it up over time, really can turn out to be quite a large amount of money being saved. I personally like shopping at companies or websites that give away online coupons or even (especially!) free shipping.
You can sometimes get a better deal online than in person, but online coupons can get you free shipping or additional savings on top. Free shipping is never a bad deal because paying for shipping can sometimes cost you more than the item you're purchasing. Some companies will have an online coupon that you can print out and present in person. My brother's company does exactly that and it's great because it helps them to know how many people are actually visiting their site.
A particular clothing site that I frequent, often offers a 120% online coupon that you have to print out and present in person at the store. If it were not for the frequent online coupons, I most likely would not be shopping in that store. What's even better is that the coupon can be used for items that are already on sale, and that's pretty rare. I'd most likely be walking right past that particular store had I not discovered the online coupon from them.
1. Increased Traffic - Introduce your business to new customers and send a reminder to your existing customers, driving traffic back to your store, office or Web site. Give your customers and prospects a reason to choose your business over the competition by offering exclusive coupons and discounts.
2. A Larger Email Marketing list - Make your customers or visitors sign-up for your email newsletter before they are able to receive your coupons. That way you'll have an opportunity to follow back up with them to resell.
3. Increased Sales and Repeat Sales - Remember, when customers visit your store, office or site to redeem a coupon, they will very likely buy more than just the item promoted thereon. Same goes for a discount. Both new, and existing customers may be motivated to try a new product or service they would not have considered otherwise.
4. Viral Marketing - Take advantage of word-of- mouth referrals by encouraging your customers to forward your coupons to interested friends or family members. It is the oldest and least expensive form of advertising.
5. Increased Customer Loyalty - Develop relationships with your customers by offering them added value, letting them know how much you appreciate their business. Keep their minds on you, and they'll forget about the competition.
6. Affordability - Save your marketing dollars. Online coupons are far less expensive than traditional coupon advertising because they require no production expense or mailing costs.
7. Targeting - Reach the right customers. Companies like Loyal Email target precisely where your customers live, where they like to shop, and what they like to buy, making your coupons highly relevant and, accordingly, more effective.
8. The Better Your Coupon, The Better Your Response- Use online coupons to offer savings of money (a dollar amount or a percentage off), time (free pick- up/delivery or gift wrapping) or to promote any aspect of your business. For example: a restaurant may offer a "buy one entrée and get the 2nd at half price." A landscaper may offer a "free crabgrass eater application" with a yearly contract, a movie rental store may offer a "2 for 1 midweek" rental, and a retail store or website may offer "$20.00 off any purchase of $100.00 or more."