Most of us start out with sparkly white teeth. Tooth whitening is the furthest thing from our minds. In fact tooth whitening may not even have existed when we were growing up. But little by little our teeth became dingy looking. Still, the process was so gradual we weren't even aware it was happening. Besides, there was little we could have done anyway. Certainly regular tooth brushing was not up to the task, no matter how diligent we were.
Before tooth whitening was invented we probably thought it was inevitable to lose the sparkly whiteness of our teeth as we got older. After all, we were used to seeing old people with frightfull-looking teeth; yellowish, brownish or grayish, stained by coffee, tea, wine, grape juice and so many other foods. Even antibiotics can discolor our teeth. We accepted it because there was little choice.
Then along came this magical new procedure and everything changed. Everywhere we go we are blinded by whiter-than-white smiles. And the best part is, it's not just available to the rich and famous anymore. Everyone is having it done and, if they're not, they wish they were. The prices have come down to an affordable range for many, and those who don't have the funds are certainly putting it on their wish list.
Although there are products being sold over the counter that claim to accomplish tooth whitening, it's best to make your decision about how to proceed after consulting with your dentist. Once you have been evaluated and given the green light to go ahead with whitening, you have to decide whether to let the dentist do it or try to do it yourself. Of course cost will be a consideration.
The procedure works well on yellow teeth, though not as well on brown teeth or gray teeth. You and your dentist should discuss the outcome you can expect once he or she determines the color, or mixture of colors, of your teeth. Hopefully you will get an honest evaluation and will not be given false hopes just for the sake of enriching your dentist, should you decide to have it done in the office..
Assuming it is determined that you are a good candidate for tooth whitening, of course it will be easier and faster to have it done by a qualified dentist. IIt takes only one or two visits. The average price seems to be around $1,000 in metropolitan areas, though you might find better prices by comparison shopping. After all, no one wants to get gouged.
The whole procedure takes about an hour. and there is no pain involved. Usually a rubber shield is placed over your gums to protect them. Then a tooth whitening agent is applied to the teeth. Once that's done a special light is used to accomplish the best results possible. The worst part of the whole thing is keeping your mouth open the entire hour (and of course the hit to your pocket book).
The results of tooth whitening are quite astonishing. Often teeth become at least eight shades lighte. Your bright, youthful smile is suddenly back. Even the whites of your eyes look whiter. Sometimes you can experience sensitivity after tooth whitening, but that should quickly diminish. Of course you should mention it to your dentist and get proper advice.
Does tooth whitening last forever? Unfortunately, no. Most dentists like to give you a "touch up" annually, but at least follow-up visits are usually less expensive than the first time around.
"Hand Woven by the Mountain People of New Mexico"
New Christmas Patterns in these unique ties. Wearers say an exceptional value. Sold only direct from weavers to you.
It was a one-page ad that ran in the November 1940 edition of Life. Simple - copy intensive - with a picture of the ties.
Get this: that ONE AD SOLD 26,000 TIES!
An amazing success story. And an amazing ad (written by James W Young).
What is most evident about the ad is the unique ways they use a number of great advertising techniques - ones that STILL work today just as well.
Think about this:
1) A unique headline - "mountain people" conjures up pictures with those two words. "Hand woven" portrays the quality that they put into the ties. Combined, this is a very intriguing headline.
2) In the subhead, this statement is interesting - "Wearers say an exceptional value.*" Note that the references a footnote at the bottom of the ad that is actually a testimonial of a happy buyer.
George W Engelmann, well known Chicago business man, writes: "Enclosed is my order for some of your ties. I would like to take this opportunity to tell you how well I like your ties. When I wear them they never fail to attract favorable comment. They are also the most durable ties and best value I have ever seen"
NOTE: a testimonial in a clothing advertisement! How often do you see that? 65 years later and few people are using this simple strategy. The footnote is a nice touch - very interesting way to get people involved in the ad.
Also note how the testimonial is written. Chances are the adman wrote the testimonial and had the client approve of it. In your business you should do the same. Your clients will provide glowing testimonials but (typically) have a tough time saying the best things about your business and how those things affect other potential buyers. This testimonial touches on "here is another order" "they attract favorable attention" "durable" "best value" "well know business man" All of that in a couple short sentences!
3) The ad starts out with a very compelling story: "For over 200 years the Spanish people who settled New Mexico have been raising sheep and weaving wool. Their looks have been handed down from father to son....."
And on it goes into the story of where they live, the types of fabric they make, the colors, the make of the tie, intriguing features like "invisible silk", how they wear, wrinkle free, the textures, cleaning... and so on.
It literally forces you to read the entire story!
Then it goes into "My Christmas Offer" showing that they obtained a fantastic deal ($1 per tie) - makes the perfect gift - guaranteed.
How to order details are very intricate - making sure people know exactly what must be done to get a part of this special offer. It is even discussed how they will be packaged so the customer knows what to expect in their mailbox.
Last, the true kicker: why they MUST order now - "before the Spanish go on their El Natividad" and why you must make a decision now before Christmas gets here and your gift is late.
What an amazing ad. And, there is absolutely no reason you can't use a concept like this in November for your year end specials. Either you sell products or services that make a good gift - or it is the perfect time in the New Year to order a new model.
Find a way to use these ideas:
*Intriguing headline - make it a visual one *Testimonials *A great story about you - your employees - your spouse - your kids - your pets - whatever, just make it interesting *Descriptive on what they get and why it matters *A very special offer that WILL NOT be repeated *Make it descriptive on how to order (and give them options) *The big reason why they MUST order now! *Tie it in to a holiday or special theme
Not rocket science - but if they can sell 26,000 neck ties with an ad like this - don't you think you could find a way to sell more of your products and services using similar techniques?
Both Dee Smith & Troy White are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.