Print Article for : One Way Traffic Sign

Your Online Guide » IT Hardwares » Computer Hardware Guide

[O130]One Way Traffic Sign

by Dornessa Harris, Dor

Search Engine Spiders love new content. Therefore they visit press release sites, article submission services and blogs frequently. Placing a link to a website will in the signature block of press releases blogs and articles will get the link crawled by search engine spiders quicker then submitting them manually. Thus, drastically increasing search engine rankings, thereby generating more traffic to websites.

While, again, no one can guarantee the placement of press releases, articles or blogs, nor can they guarantee whether they will be published or used for an article, however there are things that can be done to improve the odds.

Lets Start With Writing Press Releases

The biggest obstacle to most press releases is the release itself. First, press release is a news story, you need to create something newsworthy to announce. Secondly, it is not the same as writing an advertisement. Many press release services will not publish your release if it has been written like an advertisement. Ultimately, your purpose is to advertise your business, but you do it on a more sophisticated way. Thirdly, the best releases are short and to the point, keep it at around 400 words or less.

Answer the questions:

When writing a press release, the following questions should always be answered:

Who is the preferred audience of your press release?

What's it about – provide invaluable information or an offer or announcement

When did it happen?

Where is it happening.. Location, what company …

Why – support or justification for press release.- what are the benefits

SO WHAT (i.e. what are the benefits)

Your answers should be:

Concise - editors receive hundreds of press releases a week (perhaps more) and appreciate releases that are brief and to the point.

Well-written - a good way to ensure your press release ends up in the waste basket is: bad spelling, poor grammar, and illogical or unsubstantiated claims.

Factual - stick to logical and substantiated claims, avoiding statements of belief: we're the best, the cheapest, etc.

Honest - avoid the padded quotes by company officers; even if they are experts, they come across as biased. If used, stick to the facts.

Timely - if your press release isn't topical, consider incorporating it with a recent news event -- but don't stretch it.

Does the press release's lead (opening) address or answer the basic tenets of journalism:

Press Release Structure:

Title - very important. Put main news in the title. You can also use a sub-title, but do not make the title too long. Some services, not all, limit the title to 100 or 200 characters.

Introduction - tell the news and try answering the WHY and SO WHAT in he beginning.

Content - explain the news a little more in detail answering all the questions above. Write the text in third person, like a newspaper article. If you like, use quotes, and make sure the person quoted knows and approves your quote.

Boilerplate – short description of the company releasing the news (= you). Keep it to the point and short. You can modify it from time to time if needed.

If in your press release you mention some other companies or products, make sure to use their trademark symbols correctly. E.g. XX is a service mark of Company, Inc. YY is a trademark in the USA and in other countries.

Example of press release structure:

Title: Get Cash Back By Shopping Online.

Subtitle:Discount Shopping at Walmart, Macy's, etc…

Introduction: http://MyAyopahStore.com, is an online-shopping mall that allows consumers to save and make money online by shopping in their own free mall..(The ‘so what' bolded)

Boilerplate, http://MyAyopahStore.com. is an Online Shopping Mall. Our mission is to help everyday consumers save money on the products and services they use everyday and allowing them to receive cash back from their own online purchases and by helping other people do the same simply by giving them their own Free mall to shop. To learn more about Ayopah Visit us Today.

Ok, so what is the Learning Library approach? Simply, creating a Learning Library section of your site which has tip, advice, and articles on your particular expertise.

Here are a few tips for starting a learning library on your site.

Not a blog!
The Learning Library is not a blog. The articles are longer and more detailed, generally 500 - 800 words, whereas most blog posts are 300 - 400 words.

Organize your categories first.
Lay out a Content Plan before you start. One of the best ways to do this is using a keyword search tool like Adwords, to find all the related keywords to your target, as well as all the permutation and combination. Use a spreadsheet and organize keywords into columns with the root keyword at the top. Below, include all of the keywords that include that root. Think big!

Write often and regularly
Commit to a certain number of articles per week and stick to it. At the time, it doesn't seem like much, but if you keep at it, then it builds up over time and pretty soon you have a huge number of articles.

Concentrate of usable information.
Give readers useful advice that they can use right now. One format I like to follow has an opening paragraph or two, then a bulleted list of tips or advice, and then a concluding paragraph.

Use a variety of different types of content.
Use articles as well as videos from Youtube

Fake it till you make it.
Maybe people don't see you site as an authority in your niche right now, but they never will unless you act like it!

Link out by filtering
Part of being an authority is filtering information for people. Everyone is on information overload, so your opportunity is to provide a selection of the best. Think Oprah's Book Club. Oprah is the authority and she has sorted through everything to bring your the best.

Write for your ideal client.
Take some time to define the characteristics of your ideal client. What type of client is the easiest to deal with, and the most profitable? Take some examples of actual clients that are the type of person you want to work with. Consider what they have in common and write down their characteristics in as much detail as possible. This is also called creating a persona.
Once you have your persona, consider what they would like to read about, and what technical level they are at. Then write for this person.

Target Target Target
Write for your customers not for your competition. For example, lots of SEO companies write tips and blogs for other SEO people. How crazy is that? Other SEO people are not going to purchase your SEO services, they are just there to scoop free tips and re-sell to their clients! Write for clients that need your services, not your competition!

Article Source : Pg. 323

About Author

Both Dornessa Harris & Mrs Charanjit Pal Kaur are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.

Dornessa Harris has sinced written about articles on various topics from Bahamas Vacation, Credit Cards and Home Based Business. , with over 15 years of network marketing experience, is an online marketing mentoring coach and trainer.. Dornessa Harris's top article generates over 3600 views. to your Favourites.

Mrs Charanjit Pal Kaur has sinced written about articles on various topics from Computers and The Internet, Cooking Tips and Travel and Leisure. For more useful tips & hints, please browse for more information at our website: - . Mrs Charanjit Pal Kaur's top article generates over 12100 views. to your Favourites.