According to ?Global Content Survey 2007? - user-generated video content may become a real threat in the next few years for traditional media, and a real windfall for web consumers. This gives a tip-off about the impact of the online video sharing communities on the Internet and many other sections like television, media, entertainment and the businesses as a whole.
The main aspects of the impact of the online video sharing communities are as follows-
?Better Communication Commercial or personal videos uploaded on the video communities are becoming more effective rather than the traditional communications online. Videos are set to fast replace the traditional features of the Internet like communication, business promotion, advertising and marketing as a whole.
?Quality Online Videos As the videos uploaded are paid based on the number of the views, every video uploaded is expected to get better response and popularity by the video author. Consequently, he/she who produces the video will take much care about the concept and content of the video footage to be aired on the video sharing community. This automatically improves the quality of the video, which gives better entertainment to the viewer.
?Video SEO Video SEO is ensuring the video content gives more traffic to the target websites compared to using the traditional methods. As video acts as a better medium when compared to simple text to promote business, the concept of video SEO is gaining momentum in the promotion of the websites. For example, a number of American TV networks provide free promotional video clips on the online video sites to drive traffic to their own sites, which contain full-length episodes.
?Online Video Marketing The online video sharing websites have grown in size and gained publicity. Video Marketing is the latest addition to the online marketing industry. This is not only essential because of the large audiences that can be reached, but also because it allows the promoter to create his/her own and unique promotional films. That means the videos are made based on his/her knowledge and experience about the target market and the market as a whole. This result in bringing traffic to the target web page and ultimately convert into sales. Thus, the online video communities will have a multifold impact on the basic features of the Internet.
My company is doing a lot of work with video these days. We've always been heavy into text content distribution, but video is something a little new for us. We are already seeing some fantastic results, and it is clear that video is a major trend that is here to stay. Don't believe me? Here are some eye-catching statistics from PEW Internet and American Life Project:
From December 2006 to December 2007, the percentage of Internet users who visited a video sharing site such as YouTube increased from 33% to 48%.
On an average day, the number of Internet users who visit a video sharing site doubled in the same period.
From year-end 2006 to year-end 2007, the number of men who had ever visited a video sharing site increased from 40% to 53%; the number of women increased from 27 to 43%. So there is still a somewhat higher proportion of men who view online video, but women are catching up fast.
In other words, a LOT of people are viewing online videos. So how do you take advantage of this phenomenon? Here are 6 keys to keep in mind when getting started:
1. Your videos do not have to be complex or look like a Hollywood production. In fact, it doesn't even have to have actual video footage. How do you make a video without video? Just combine a voiceover or some other kind of soundtrack with still images and save it in an acceptable video format. BAM! Instant video.
2.Your videos should be short in length. The Web is a medium built for short bursts of information. You have two things going against you with long videos: people's impatience with download times, and short attention spans. Keep it short, snappy, and to the point.
3.Your videos should be titled and tagged with the best keywords related to your business. This is absolutely critical to your business, assuming you are doing video distribution for marketing purposes. If you're just doing it for fun, then it really doesn't matter.
4.It is fine to distribute a video multiple times. It sounds like spamming, but it truly isn't if you do it right and for the right reasons. The main reason for distributing a video multiple times is to give it exposure via a number of different keywords, which could potentially expose your message to many more people who might not otherwise find you. However, it is advisable to make a slight change to the video each time - length of video, file type, etc.
5.Set up accounts at multiple video sites. YouTube is the best known such site, but there are lots more. Don't limit yourself to one site just because it happens to have the most users. Stretch out. There are online solutions that can make this process much easier if you really get serious about giving your video wide distribution.
6.Have fun! Making videos can be a very rewarding activity. And the more fun you have with it, the better your videos will be.
If you follow the above tips, you will be well on your way to being an online video marketing master.
Both Clipta.com & Jerry Work are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.
Clipta.com has sinced written about articles on various topics from Movie Reviews, Video Marketing and Surveys. Clipta.com is an ever-growing California-based online community. Even though Clipta.com is mainly a video-search website, where you can upload your , our focus fro. Clipta.com's top article generates over 40500 views. to your Favourites.
Jerry Work has sinced written about articles on various topics from Blogging, Home and Internet Marketing. Jerry Work is president of , a and search engine optimiza. Jerry Work's top article generates over 18100 views. to your Favourites.