It's more important than flashy graphics, more vital than amazing ad copy, more necessary than huge bonus offers.
"What is it?" I hear you ask ... Your HEADLINE!
Your headline is the heart and soul of not just your site, but your ENTIRE business.
It is the first thing that people see when they visit your site, so it should be the one thing that keeps them ON your site!
Successful online entrepreneurs know the secret to a great headline. Simply tweaking an existing headline can improve sales by more than 624%.
Plain and simple, it can mean the difference between success and failure.
So just how do YOU write a "Killer Headline"?
There are simple formulas you can use to skyrocket your website response changing only your headline.
-- Make a clear, yet BOLD statement.
Take the following headlines: "You will lose lots of weight with our new pill" and "Shed 25lbs in just 25 days with our Amazing New diet-pill"
Which do you think is the more effective? Of course it's the second one. It has a bold statement with a well defined benefit for the user.
-- Use Power words
Take the above example. Simply using words like "Shed" and "Amazing" will create a sense of emotion in the reader. They will become intrigued by the words, enticed to read on. The effect is almost Hypnotic. Other Power words such as "Discover, build, secret, learn, fast, sell" all encourage the reader to stay on your page and read more of your carefully crafted sales letter.
-- Ask the reader a question.
"How would you like to make $3,564 a month from home?" Asking a question engages the reader in a more personal manner. They are no longer just reading your sales pitch, but they are stopping to ponder on your question. They wonder, would they really like to make $3,564 a month... You betcha! You've just wet their appetite, they'll have to keep reading to find out more!
So now you have an idea of how to formulate your headline, but there are still a few points to remember to make sure you don't undo all that hard work.
-- DON'T make your headline too long.
All the power words and questions wont mean a thing if your visitors get bored half way through. For that reason, keep your headline, short and to the point. Give them just enough to want more - that's when your sales copy takes over.
-- DON'T leave out benefits for the reader. If you want people to listen to you, then you need to understand this fundamental rule about the human race...
We (that includes me!) will only be interested if we feel that there is something for us at the end of it. It's a commonly (though surprisingly little known) technique of addressing the "What's In It For Me?" factor. Tell the reader how it will help them and they'll have to read more.
-- Imagine that the headline is the only thing they will see and that you have to convey your point there and then. Many people rely on lots of long sales copy, with bulleted points and raving testimonials, but this is worthless unless you can grab the reader from the start. Think of an email. If you want someone to read your email, you have to make your headline scream "Open Me" without the reader even seeing the rest of the contents. Treat your site just the same, make your headline scream "Read ME!"
To sum up..
If your site is not pulling well, the first thing you should look at is your headline. The greatest sales pitch in the world wont mean a thing without the greatest headline to go with it. Visit other sites too. If they get you reading on and on without realising it, stop and go back to their headline to see how they did it.
Pretty soon, you'also be able to "Explode your Online Sales"
Copyright (c) 2006 Richard Legg. Feel free to republish this article with copyright and link included. -------------------------------------------------------------------------- Richard Legg is a full time Univesity Student, yet he still has a string of successful websites and consistently makes $400-$500 a DAY. Discover his secret at http://www.SucceedYourself.com
One of the best ways to increase sales is by targeting specific audiences that are interested in the products you have to offer. This form of marketing is called niche marketing. In order to target specific groups, you will need to evaluate the types of people who will most likely buy from your site, where to find these groups, and how to market to them.
Evaluating niche groups
You can evaluate niche groups by first deciding who you want to cater your business towards. Knowing your products or the affiliate program's products should tell you plenty. If you have created an email list, sending a short survey to your customers asking them a little about themselves (average age, income level, purchase preferences, family, and hobbies) is a great way to learn more about the types of people who are buying from your site.
Niche groups can be determined in many ways. Customers may be found in multiple groups, which can make choosing a niche group more difficult. The best way to cater to these groups is to choose two or three at a time, market to them, and see what happens.
Finding niche groups
The great thing about niche groups is that they are everywhere! Niche groups include hobbyists, political groups, gender groups, career groups, artists, writers, and others. Niche groups are usually attracted to similar web sites, blogs, and open forums. For example, soccer enthusiasts usually shop on similar sports web sites and sports news sites.
When looking for niche groups, visit forums that cater to these groups and ask questions. You will be surprised by all the responses. People enjoy talking about their hobbies, careers, and lives.
Visit web sites that are offer products that are similar to yours and see if other businesses have posted ads. Chances are, these businesses are frequented by the same niche groups. If you have created an email list, sending a short survey to your customers asking them a little about themselves (average age, income level, purchase preferences, family, and hobbies) is a great way to learn more about the types of people who are buying from your site.
Marketing to niche groups
Marketing to niche groups is slightly different from marketing to everyone else who finds your ad online. You will have to be more specific about what you're selling and where you place ads. If you write articles that are going to be read by a specific group, you need to write on a topic they are interested in. The same goes for blogs and posting comments on forums.
Try marketing to several niche groups in order to get an idea of which ones are the most interested in what you are selling. Tracking where visitors are coming from is very important when marketing to certain groups.
Testing niche groups
Testing niche groups is the only way to see if they are the right ones for your business. You will have to allow some time for your marketing efforts to pay off, however. When marketing to specific groups, give it your all and try to boost sales as much as possible.
If, after a month, you do not see an increase in sales from a particular niche group, then focus your energies elsewhere. Focus on other groups until you find a few that show interest in your web site. Market more aggressively and enjoy the increase in sales.
Both Richard Legg Legg & Dharmender Kumar are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.
Richard Legg Legg has sinced written about articles on various topics from Affiliate Programs. Richard Legg is a full time Univesity Student, yet he still has a string of successful websites and consistently makes $400-$500 a DAY. Discover his secret at