Current research figures suggest that over 80% of all internet users do online banking, and that the demand for the online savings account is at an all time high. Online banking has created some win-win situations for both the banks and for consumers. Online only banks have significantly lower overheads than traditional banks as they do away with the need for expensive branch networks. The win for consumers not only comes in the form of added convenience with access to your account 24/7 but because banks can pass the savings onto consumers in the form of lower fees and higher returns. The key reason quoted for the attractiveness of the online savings account, is the higher interest earnings draw card.
When selecting an online savings account, there is no one size fits all product. Your account usage is a deciding factor when selecting an online savings account - especially your volume of transactions and pattern of making deposits and withdrawals.
Here are some of the things to look for when comparing online savings accounts.
Interest Rates: Check the interest rates payable on the account and compare them to others on the market to ensure they are competitive. Make sure you know if the interest rate is a standard variable rate or simply an introductory rate for a fixed period, e.g. 6% for 12 months. Check how interest is calculated and paid. It's most common for interest to be calculated on a daily based and paid into your account once per month.
Minimum Deposit: Look out for the minimum deposit required when opening an account. Many online high interest saving accounts have no minimum deposit required but there are some that may require an initial lump sum, say $2,000 to open the account.
Account Fees: Check whether there is any fees payable on the account. These may be in the form of a monthly account fee or usage related fees such as charges for making a transaction or contacting customer services via phone instead of online.
Interest Penalties: There may be indirect account fees payable too. Look out for online saving accounts that charge an interest penalty when withdrawing money from your account. One indirect charge made by some banks is to penalize you by paying no interest for the months in which any funds are withdrawn from the account.
Read beyond the headlines: Make sure you understand the full details of the online savings account offer that you see. A promotion may advertise 'earn up to 6% interest'. In this case you'd want to see if all your money would be earning the 6%. Some banks have a range of interest rates that apply depending on how much money you have in the account. Ideally every dollar should be earning the same high interest rate.
Accessing your money: Before applying for an account, think about how you may need to access the money and how quickly you'd need to access it. Many online banks work by linking your savings account to your normal everyday bank account. This is cost effective and often fee free but may take a couple of days for the money to get to your bank account. Some online banks provide an ATM card providing instant access to your funds.
Build your savings faster: It's easier to set up an online savings account and then neglect to add money on a regular basis. When applying for an account you should think about setting up a regular direct debit from your everyday bank account. By making a regular deposit each month you'll soon find your savings and interest earnings starting to add up.
The Good News: The good news is that many of the online saving account offers on the market are very competitive and you will find a range of offers with high interest rates, no minimum balance requirements and no fees or penalties. Make sure you compare the variety of high interest online savings accounts on the market before making your application online.
Some people begin to shop online because of the online savings ads that they receive in their email. These online shoppers might not be familiar with the store in question or know anything about the products that they sell. If the online savings ads are created well, they should serve as an introduction of a retailer to a prospective customer.
Online savings ads are useful tools for internet marketers. The retailer might have gained the email address of the person from any place that the person has visited on the internet. The person might not be interested in shopping online but they may have filled out a survey or two that said they would be willing to receive offers from retail sites on the internet. Shortly after they completed that survey, they noticed that they began receiving the online savings ads in their email.
Many internet retailers will engage in internet marketing campaigns to drum up business. The online savings ads might be designed to announce the birth of a certain type of retailer on the internet and offer a certain number of new customers the opportunity to receive a free gift or a significant discount on the first purchase that they make on the online retail site.
The retailer might choose to create the online sales ads using graphics that were downloaded from the internet because they want to keep operating costs at an absolute minimum. The retailer can save money by sending online savings ads to current customers with a note to pass the savings ad on to friends and relatives so that they can save money on purchases at they make at the new store.
There is not set format for creating online savings ads. Some retailers prefer to present a business like persona and use the company logo on every online savings ad that is sent out. Some might choose to place images of several products that are on sale on a one page savings ad just so customers will have an idea of what type of merchandise is being offered at such low prices.
Some online sales ads will give customers incentives to bring customers to the site. The sales incentives might give the online shopper a considerable discount on one item and more for each customer they bring. Some people rely on online savings ads to buy the things that they need at home. Without those savings, some family budgets are too tight to be able to afford everything they want to buy from the store.
Both Richard Greenwood & James Brown are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.
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