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[P13]Paid Public Relations Internship
by James Malinchak, Jam
Helping you start your motivational speaking business and training you to make more money in your motivational speaking career is what I want to do. A question I get all the time is, "James, how do I get paid public speaking jobs?" To find these jobs you just need to know where to look, because these jobs are out there. A few ideas are:

1) Look for organizations that serve the niche you're in. For example in the niche I'm in, I'd take a look at DECA marketing organizations, FCCLA. If you're in the real estate industry, take a look at investor associations, the national board of realtors or even local community associations.

2) Research public speaking opportunities in related associations within your area of expertise. Get the contact information of the conference coordinator even if you weren't hired as their keynote speaker, don't be afraid.

3) Creating a database of potential clients who may be searching for conference speakers in the future can help increase your professional speaking success. You can do this by contacting universities, colleges and professors. Be sure to also try and contact your local speakers bureaus, non-profit organizations, corporations and even libraries.

4) Before starting a public speaking business, you should check the speaker forums for jobs. To help build your credibility as an expert in your niche you may have to take some unpaid jobs. Always remember that the goal is to go higher and higher and not settle on working for free.

5) You'll develop a system to keep track of all the places you'll market yourself to as you figure out how to get books for professional speaking. To provide contact information for organizations and conferences that are hiring motivational speakers the internet is going to be very helpful. You can get a large listing to work with just by searching for "calls for speakers" or "speakers wanted".

6) In order to find all the paying markets in your particular area of expertise you can use directories. Do try to remember however that no directory is complete, but it will help provide enough contact to keep your business up and running. The three main directories that are helpful when trying to do research: The National Trade and Professional Associations Directory, The Directory of Association Meeting Planners and the Directory of Corporate Meeting Planners. They'll make researching your niche easier than ever however these directories do cost a bit to acquire.

7) Referrals are the last source of potential paid public speaking jobs. Building up a network of peers and clients in your area of expertise can create referrals, helping to bring your name to the attention of event coordinators looking to hire. The person who markets first to event coordinator is the one who will get the job when they are ready to hire. Make sure you are the one there first!

One last thing I've got to share with you. Be sure to remember that you can always find the people who have the money you need to pay to hear you speak. With these resources you can get started on researching your particular area of expertise. And once you done a number of gigs, get out there and go after the big money!

Some authors-to-be and new authors have trouble figuring out precisely how to leverage that book into speaking. First, when the book is printed, ask the publisher for a few hundred copies of the cover, as "overrun." Usually you can have them free or at cost. They make large-sized, noticeable postcards to send to meeting planners to attract their attention.

Next, you want to get media. Radio, print, television appearances based on your book are all critical. Capture the name of the show, the host and the date you appeared and put it on your website, in your speaker's package, and in your file. Eventually, you will collect all of your TV clips and ask a professional video editor to combine it into an excellent montage. These will impress the heck out of a meeting planner and should be used liberally.

Now that you've got some ammo, and assuming you have a website touting your brilliance and your book, it's time to petition all those hapless meeting planners out there. Write letters, make phone calls, send post cards, follow up and be persistent.

You can buy a book of meeting planners in any industry online. Then, you make them your new friends. Go to their meetings. Hang out. Cold call them and be friendly.

I personally love cold calling. I also don't even notice rejection. I suggest you adopt my personality for a little while each day. In the speaker trainings I do, I make them all recite a mantra that will help their business. "The most important thing that I can do is make 12 calls between 10 and 2." That refers to the minimum I expect from a speaker-to-be. Make 12 calls each day to meeting planners, offer them you, a free copy of your book, send them a postcard thanking them for their time on the phone written on your book jacket cover, and make at least three follow up calls (or fewer if they tell you to quit calling.)

Make those 12 calls five days a week. Give them what they ask you for. If you do this, you will make 3,120 calls in a year. You will have gotten speaking engagements simply by the law of averages. Your investment of time will be small, but results can be huge.

Good luck!

(c) 2007, Keller Media, Inc. Want to use this article in your publication? Reprints welcome so long as the article and by-line are reprinted intact and all links made live.
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Both James Malinchak & Wendy Keller are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.

James Malinchak has sinced written about articles on various topics from Public Speaking, Public Speaking and Writing. Who Else Wants to Make $100,000 to $1,000,000 Dollars Per Year as a Professional Speaker? James Malinchak has created the ultimate, step-by-step guide on how to
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