Users who purchase cheap, shared hosting packages are lumped together on the same server. This means that if any of the other users does something with their hosting that modifies the operation of the server such as running a faulty CRON job that continuously pulls resources away from the server, your site(s) and everyone elses will be effected by it. This could mean that your websites could be offline for an undetermined amount of time due to the negligence of a single user. Since there are often dozens of users on a single shared server, the odds of a possible crash are against you.
Sharing the server with a number of users also means that the amount of available bandwidth is split between all users. If a user hosts a high traffic site, or a website that contains lots of flash or video that takes a long time to load, your website will suffer as a result. If it was your intention to host one of these sites yourself, you will not want to do it on shared web hosting.
If one of the users that shares your hosting has security flaws within their site there is a chance that any damage that may be done will be done to the server itself, not that user's sites or account alone. This will cause your websites to suffer any crashes or limited bandwidth that may result.
Cheap web hosting is an alright option if your plan is to host several small, text based content sites and slow loading or downtimes will not affect your plans. Just keep in mind that cheap, shared hosting is not always synonymous with affordable webhosting.
One recent afternoon as I was driving around running errands, I tuned into a local radio station that was hosting a radio-thon to raise money for St. Jude's Children's Research Hospital. When the DJ said, "Think about what your healthy child is doing right now, playing, having a snack, whatever... and then think of the kids at St. Jude" - well, I couldn't pull over fast enough to whip out my wallet and cell phone.
Now, like you, I get a lot of solicitations either in the mail or even via email. Most of those get dumped in the trash or deleted. But what was different about this time? I mean, I literally stopped what I was doing (driving!) to pull over, take out my credit card, call the number, and make my contribution.
So, what made me not even hesitate? It was that deep FEELING of empathy for those kids and their parents, as well as an overwhelming FEELING of gratefulness for my own healthy child.
You see, as humans, we tend to seek pleasure and avoid pain. And you may be surprised to learn that we actually will do more to avoid pain than we will to gain pleasure.
What that DJ said really got to me - it was incredibly painful for me to think of my own little girl ever being that sick. In order to avoid feeling that pain, I became a Partner in Hope and now make monthly contributions to St. Jude's.
The same holds true in your marketing. If you can touch upon your target market's pain, address what it is that they are most struggling with, and offer the solution to them - well, it's a winning formula every time.
To give you a specific example, when you're writing your sales pages, you want to state what problem your reader is struggling with and how your offering can solve it, right at the beginning.
One effective way of introducing your solution is by asking a question of your reader around what it's like to struggle with the problem your offering solves. If you can relate to your reader's frustration, pain, struggle, or challenge, you'll immediately establish a connection and they will want to know more about how you can solve their issue for them.
Touching on your prospect's pain and offering them relief by way of your solution is not manipulative. It's direct, honest and open. Your reader is at your website because they are looking for a solution. If you want to help them, then the only way to do that is to tell them that you understand their pain and that you offer the solution.
So, think about your prospects. Are they more likely to seek out your services or your products because they want to gain pleasure? Or is it because they want to solve their most pressing problems? Then weave your answer into your marketing messages.
Both Carl Spender & Alicia Forest are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.
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