These four suggestions can assist people who are using PPC advertising to increase the CTR for their ads.
Always strive to get as close to the actual product name as the merchant will let you. Most merchants will not let you bid on their company branded name using PPC. However, they are much more likely to let you bid on the name of the product.
Any keyword search process that you are able to use should be used to determine whether shoppers are actually shopping for that keyword. To illustrate, imagine that GreenJeans is the merchant's name, and he or she is selling a green jean. Searching for the keyword green jean may reveal to you that green jean is not a useful keyword because it is not a well-known item. In this circumstance, organizing an advertising campaign using that keyword will not succeed. If shoppers are not looking for the item you are selling, PPC will not be profitable.
Creating several different Ad Groups will yield the greatest CTR. Using Adwords, organize 'Campaigns,' and then develop 'Ad Groups.' The name you choose to select for your campaigns is not particularly relevant. This category is useful mainly for the purpose of organizing data. In comparison, the structure of your Ad Groups is highly relevant to your success! Target highly specific keywords and use closely related phrases. Ensure that each of the ads in every group target a location on the website that is optimally designed to feature that keyword.
For example: I have a Gardening site at www.squarefootgardening.com. It has a lot of information on Square Foot Gardening, Container Gardening, and Landscaping. For this site, my Adwords Campaign name is Gardening.
This is subdivided into three unique ad groups, each focusing specifically on the three individual areas of interest. Only the keywords specifically pertinent to container gardening are contained in the Container Gardening ad group. The advertisements that are in this section direct shoppers toward the specific area on that site that focuses directly on container gardening.
One other thing I do is to make certain that the website is organized to feature one or two primary keywords on which I am currently bidding in that particular ad group. With this technique, I receive a much higher CTR than when I began, and placed all the ads into a single Ad Group.
Despite the fact that more time is required to develop unique ad groups, it costs less because I receive a higher CTR.
You'll want to test variations of keywords and keyword phrases until you get the highest CTR possible. It's no secret to those who know the Adwords System; the advertiser with the highest CTR pays the least per click. The structure of the ad should be as follows:
(1) Put the keyword in the headline of the ad, if possible. (2) On the first description line give the searcher a benefit. This will let them know that what they're looking for can be found at your site. (Example: "Learn how to Garden in Small Spaces"). (3) Capitalize the first letter of each main word (as in the example above). (4) On the last line, tell them what they'll get when they arrive at the site. This is where you give them a feature of the site. Possible features include free eBooks, specific information, trial offers, etc.
Now that you've got your ads set up properly, what will the visitor see when they click on your ad and get to your site? What they should see is very precise, pre-sales information that will make them want to click again - to the Merchants site.
The man has already gotten for himself over $87 million in highly-targeted Google ads and other search engine advertising, but without having to pay for any of it.
He's even made a fortune over $300 million as a result!
In the last 2 years alone he's done more than $166 million in net earnings pushing his secret to the limit.
And he's now willing to share this same exact secret with YOU!
This same secret has already allowed a handful of people to do as he's done and make their fortunes online.
His secret is nothing illegal, has nothing to do with hacking, nor does it require you have a "friend" or family member working at Google or any other search engine.
Additionally this same secret can be readily and easily applied to any search engine that ordinarily accepts paid advertising for sponsored ads (such as Overture, MSN, Yahoo, MIVA, etc).
You will still have to set up an account with Google or use your existing one in order to do this. But using this secret you won't have to pay for any of the advertising costs, and which means you earn far larger profits than otherwise had you been forced to pay for your advertising.
Also, it means you aren't at nearly as much risk since you won't be spending your money on Google ads (which have only become more and more expensive since Google went public a few years ago).
It also gives you these clear "cut-above" advantages:
- You'll be able to deliberately outbid even your toughest competitor, but you won't have to worry about paying for the clicks you get!
- You'll be able to increase your daily budget higher than everyone else for the same keywords sets, and so your ads never get pulled because you reached any particular day's limit.
- You'll be able to use an unlimited number of keywords, and set up as many different or separate ad campaigns as you like, and bid however you wish, and with no restrictions on your daily budgets.
- You'll therefore be able to *DOMINATE & MONOPOLIZE* any niche for whatever you're selling, and get the TOP PREMIUM SPOTS for every single keyword or keyword phrase you use!
- You'll be able to repeat this with an unlimited number of products you want to offer, so you can expand your online business to as many other Internet selling businesses as you like and without any fears or reservations!
- You'll be able to apply all this whether you own your own site and product, or even if you're an affiliate or reseller of someone else's products!
As you can see this one secret alone makes everything possible!
Someone would have to hate "money" to refuse this secret.
And this brings up an important point: The man who now holds this secret and who's spent the better part of the last 8 years perfecting and developing it is not going to keep it available to others forever.
Before releasing it he consulted Internet marketing experts, macroeconomists, market analysts, a business psychologist and even an "economics-sociologist" to be sure that such a release wouldn't prove to make "lopsided" the online landscape.
He found out (ironically) that releasing his secret was actually *more* beneficial to Google and other search engines in that by allowing many advertisers to use his secret too it actually stimulates more business.
Strangely, and despite your best logic to the contrary, his secret does not diminish revenues from the search engines at all, but rather INCREASES them! (You'll have to get his secret to know exactly why it works in this "opposite-from-what-one-might-expect" way!)
But, the New Englander is deliberately not going to keep his secret available for long - and note that whether he continues or discontinues its availability won't affect his own personal fortune in the least as he's already so rich ($300 million worth!) what's another few million either way?
But whether or not he keeps it available or not WILL affect you as by not having it you must continue to pay like everybody else, but by having it at your fingertips you are licensed to monopolize and hugely profit from any marketplace online you choose!
So I hope you recognize both the value of this man's secret as well as the immediacy and urgency for taking action now and forever securing it for yourself before it's truly forever gone - and you therefore miss out on it for good!
Don't let this happen ... don't make this mistake.
Both Evelyn Grazini & Thanakit K. are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.
Evelyn Grazini has sinced written about articles on various topics from Lose Weight, Colon Cleanse and E Books. Evelyn Grazini has been an Affiliate Marketer for over five years. Her specialty is finding Exclusive Niche Markets for Profitable Affiliate Ventures. Find Niche Marketing information at:. Evelyn Grazini's top article generates over 27100 views. to your Favourites.
Thanakit K. has sinced written about articles on various topics from . I am a successful internet marketer with this secret. To learn more about this secret, visit the link: . Thanakit K.'s top article . to your Favourites.