Excitement was in the air recently for website owners as news of the pay per play opportunity hit the net. Promising to pay for every visitor that lands on your website is almost what dream are made of. But not everybody was thrilled with the news. Pay per click companies were not exactly tickled pink with this kid on the block.
Pay per click may get shoved aside temporaily as the pay per play scheme takes it's place, however both strategies compliment each other nicely to create a broader deeper income online. Internet gurus know this and will balance themselves accordingly, however right now they are all collaborating to ensure they make the most of this new pay per play system while it is still fresh on the market.
While there is still plenty of life left in pay per click, pay per play seemigly has it's advatages, and it is those advantages that have it being hailed a modern day miracle. Income potential could be in the "serious" category and may see some rags to riches stories surface later in the year. You will certainly see people giving it their best shot, that is for sure.
Just How Will Pay For Play Increse Your Bank Account?
The pay per play creators have developed a very rewarding system that is offered to website owners in order to target their traffic. If you own a website you are in a position to participate in the pay per play revolution and see profits based on your traffic.
It's very simple really. Paste a small code into your website and this will activate a 5 second audio message to play as a visitor lands on your website. It is short and sweet, but will automatically put money in your pocket. Everyone hears it so everyone unsuspectingly makes you a little richer.
It will be like a web that the visitor is in for 5 short seconds as they make you money, however they will be free to continue on with what they were doing in no time at all.
Will It Deliver On It's Promise
Well if excitement and enthusiasm of the market place is any gage then success is surely guaranteed. Whether it stands the test of time is still to be determined, but most people are jumping in happy to ride the wave of believable riches.
The most annoying problem for website owners has been the fact that you could only count on a very small conversion figure from all the traffic they generated. Pay per play is now is looking like it may solve that problem and create some wealthy people in the process.
Adsense is still going to be around to profit form in the future but pay per play is certainly the in for now.
Landing pages for PPC need to have several elements in place, especially if you're using Google AdWords to send traffic as Google has increasingly strict quality control measures.
Google Adwords has a bot which will crawl landing pages and gather vital information. They use the information they gather to assign that landing page a quality score. If the quality score is too low, then the minimum bid for the keywords that get a lower score will be much higher. Sometimes this can add up to several dollars more per keyword!
When you make your landing pages, there are several things which you can do so that you have the best possible chance of getting a good quality score.
The first thing you should do is make sure you have the keywords you've chosen for your campaign somewhere on the landing page. Google wants to be certain your keywords are relevant, so they want to see the keywords you choose on the landing page you're sending traffic to.
You should also try to avoid sending AdWords traffic to a landing page with no linked content. Google often likes to send traffic to full sites and not just landing pages. You'll get a higher quality score if you have several other pages linked from the landing page. These could be articles, product pages, reviews, editorial, links pages, or any other page that is appropriate for such a landing page. Remember, Google looks kindly on relevancy, so it is important to keep things themed properly to the niche you are targeting.
Google likes to think they're sending traffic to professional companies, so having a privacy policy and a 'contact us' page can help improve your quality score.
Your landing pages themselves should also have some content. You are unlikely to get a good quality score if your web page only has a single link to a sponsor or an opt-in box. Including even just a handful of relevant body copy will help to ensure you don't get penalized for not having sufficient content. Remember relevancy. Keep the text related to the niche you are wanting to target, and try to include as many of the keywords you're targeting as possible.
To summarize, try to make sure that you are sending people from the PPC ad to a genuine page on a genuine site. If you can honestly say that the landing page would pass the test of a real human from Google approving it then the chances are that any automated bot is likely to approve of it too.
Both Sarah Jane Smithfield & Paul Smithson are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.
Sarah Jane Smithfield has sinced written about articles on various topics from Web Development, Marketing and PPC Advertising. Pay Per Play is a big success with website owners and internet gurus. They are all flocking to www.EveryVisitorIncome.com to ensure they secure one of the limited places that will give them the opportunity to make cold hard cash from all the people that c. Sarah Jane Smithfield's top article generates over 2400 views. to your Favourites.
Paul Smithson has sinced written about articles on various topics from Internet Marketing, Internet Marketing and PPC Advertising. Paul Smithson is the founder and creator of Intellimon and the driving force behind the best-selling web site development tool (. Paul Smithson's top article generates over 8100 views. to your Favourites.