How are Conversion Rates Calculated?: This is simply done by dividing the number of actions (sale, completed lead forms, phone calls, etc.) and dividing that number by the amount of clicks. Remember, dividing the small number by the big number give you a percentage. For example, say you need to calculate the conversion rates for the day and you had 27 sales out of a total of 1500 clicks. Simply divide 27 by 1500 (27 / 1500) to get a conversion rate of 1.8% (avg. conversion rate)
Paid Search and Your Website: You know how it is around tax season when you drive by the local H&R Block and there's someone standing out by the road with a goofy uncle Sam costume on waving a sign around to get you to come inside? That's a great example pay per click advertising. We're putting a sign out there relevant to a keyword in efforts to get some of that traffic to come to your business. Now, effective PPC Management will take that user to the best page on the site according to the keyword searched - the equivalent of taking them to the best salesman in the store for a specific product. Now it's up to your site to make the sale.
Website Sales and Usability: If your website conversion rates are below 2%, you possibly have some usability issues. Some common problems we see occur during the Check Out process. Do you require the user to create an account? This is a Huge Turn Off for most internet buyers. Give the user to either set up an account for faster check out the next time they buy from your site OR to check out without creating an account. Remember, the least amount of clicks to the sale the better.
What Can You Do to Improve Your Conversion Rates: There are several steps you can take to improve your website conversion rates. Try different versions of the same landing pages to find out which page converts the best. Make sure you have strong calls to actions on your landing pages to direct your users in the direction you want them to take. Make sure your specials are clear and concise, like "Free Shipping" or "30 Day Free Trial". If your check out process requires the user registering for an account before they can complete the sale, give them the option to either create the account or check out without creating the account. Many people won't register for many reasons, so this one simple change can make a huge impact on your online sales.
Generally I create tightly organised Adgroups with closely related keywords and so it is easy to include keywords from the group into the ad. However, most Adwords experts know how to get Google to do this automatically for you.
You can use a process known as Dynamic Keyword Insertion. Yes I know it's not exactly an exciting name but that's what they are calling it.
To use Dynamic Keyword Insertion, you simply ad this phrase {keyword} into your ad. Whenever you ad is displayed, Adwords will replace the phrase {keyword} with the keyword from your Adgroup that trigger the ad.
One point to note though is that the maximum line lengths for the ad still apply, so if the keyword you are inserting would mean that the ad broke those rules then your ad would not display. Not good news!
You can get around this using a default keyword. This keyword would be used whenever the trigger keyword would make the line too long. To use a default keyword, you simply type {keyword:default}. For example, {keyword:shoe shop}.
You can apply this trick to any line of your ad. Yes I did say ANY line. Most people who know about Dynamic Keyword Insertion only think it can be applied to the Title line or the first three lines. They do not realise that it can actually be used with the display url.
Clearly you cannot replace the display url with a keyword because that would change the domain you are using and Google insists that the domain in the display is the same as the one in the destination url. However you can add it onto your display url.
For example, instead of a display url such as www.kksmarts.com I could type www.kksmarts.com/{keyword:default}. I always use a default keyword when I am inserting a keyword onto the display url because you only have 35 characters to play with and the domain name usually takes up quite a lot of those.
Dynamic keyword insertion in the display url can have a dramatic impact on your ads, so it's worth testing. Try running two nearly identical ads where the only difference is that you are inserting the keyword into the display url. I think you will be pleasantly surprised.
Both Clay Sinclair & Vernon Riley are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.
Clay Sinclair has sinced written about articles on various topics from Gardening, Web Development and Internet Marketing. For an impressive look at PPCE and their capabilities, review their Proven Success page. For a look at PPCE's. Clay Sinclair's top article generates over 1000 views. to your Favourites.
Vernon Riley has sinced written about articles on various topics from self improvement and motivation, Internet Marketing and Home Internet Business. Vernon Riley is a founder of KKSmarts. Their site contains many free guides covering all aspects of including free SEO Training.. Vernon Riley's top article generates over 40500 views. to your Favourites.