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Unsecured Online Applications
It's easy to tell whether an online application is secure or not -- if it's secure, it heads with “https” rather than “http.” Any credible lender wants to make sure that your personal information isn't intercepted by third-parties; therefore, they design secured application forms to protect their customers. If a company can't even perform this small step in earning your trust, it's likely that there are a lot of larger things they won't be willing to do either.
Websites Full of Advertising
An auto loan company should be just that. This means that their website should offer a good representation of the services THEY provide. If a company's website is full of ads that are not for their own services, chances are that they aren't going to be reputable lenders. There's no good reason to overwhelm your site with advertisements unless you aren't making enough money through your own services. And, if a lender's business is poor, there's probably a good reason for it.
Websites That Want Your Personal Information Immediately
You've been to these websites. They're the ones that want your name, email address, and phone number before they ever explain the services they provide. You should never give out any personal information unless you are completely informed of the services you are requesting information on. These websites simply want to get your personal information so that they can spam your email address, call your house ten times a day, and sell your contact information to other advertisers.