1: Pay Per Click Advertising is by far the most direct marketing system ever invented. You actually get to place your ad directly in front of a prospect that has searched on a term related to your product or business. Your prospect is proactively looking for what you have to offer. You cannot get a more targeted form of advertising.
2: Market research has never been easier. You now have the opportunity with Pay Per Click advertising to measure a markets value quickly and cheaply simply by targeting a few ads at this market. With a few targeted Pay Per Click advertising campaigns you can now measure potential ROI across a whole market within a few days for pennies rather than the months and big bucks it used to demand.
3: Market to the planet or to your small hometown. With the introduction of local targeting last year Google have opened up a whole new opportunity for small businesses. If you offer a service such as a garage or hairdressers etc. before now there was little point in using Pay Per Click advertising. You can't offer this service over the web. But now with local search you can pinpoint a district for which you would like your ad to appear. Your ad will then appear only to your most likely prospects. At the other extreme if you offer a product that is not reliant on physical location you can now get highly targeted visitor from across the planet or country.
4: If you have a new site you will struggle for a long time to get anywhere near a good listing in the search engines. Pay Per Click advertising will allow you to take your business straight to market the day your website goes live. Saving you months in potential lost earnings.
5: Recent innovations have seen Advertisers given more control in where their Adwords Ad will appear. You now have the option to advertise on specific sites. Even more recently site owners now also have the option to place a banner on their site advertising the opportunity to visitors to advertise there.
6: Variety. Although Adwords is the leading Pay Per Click advertising system it's by far the only one. Yahoo have their own system known as Yahoo Search Marketing, formally Overture. MSN are about to bring their new system online, MSN adCenter. Then there's Findwhat, LookSmart, Miva etc. Are your chosen keywords to costly on Adwords? Try one of the other Pay Per Click advertising networks.
7: Opportunity favours the quick and the prepared. Pay Per Click and online advertising spending in general is set rocket over the next few years as more and more businesses become disillusioned with the results of their traditional advertising avenues. By learning to utilize Pay Per Click advertising properly now you can position yourself to take advantage of future developments fast.
Conclusion As more businesses come online SEO competition is hotting up. Google already implements a 'Sandbox' which will see new sites get very little traffic for 8 to 12 months after going live. The sandbox is a 'holding pen' for new sites. Google introduced the sandbox as a means to monitor and control new site listings. This was introduced as a defence against the rash of Spam sites that where appearing across the Net.
This being the case don't expect a good ranking or any traffic from Google for a long time after your new site goes live.
Some cynics will accuse Google of leveraging their position as market leader in the Search Engine arena to force the owners of new sites to join the Adwords program as the only option for traffic from Google.
To be fair it has crossed my mind in the past but then I remember the Spam results Google suddenly started serving back in March 2004 and I'm thankful I don't see those anymore, thanks in part to the Sandbox.
Pay Per Click advertising is the fastest route to site traffic
This is one of those areas of life where what would seem to best in reality is not. It seems people often click on the ads in the middle or towards the bottom.
This is great news for you because it means you can save a ton of money on your bids.
You don't need to be listed first in Google! There is often a significant gap between the first and second or third position bids for Google pay-per-click ads. This is where you save. Let others pay the top dollar to be listed first'or even second or third. By stretching you advertising dollar this way you will not only save money on your pay-per-click bill but you may very well get better traffic to your website by being further down the list of Google ads in the search engine. Go figure!
Use the Google tools in your Adwords account to figure out the top bids for the keywords you are using. The fastest way is to start with a bid of $50 and you will then see the first bid under that which is actually the current highest bid for that keyword. Keep entering the next lowest bid to see how much you must bid to be fifth or sixth on the list. Then bid this amount. You'll save a lot of money this way.
Another thing that will help you get better results with your Google Adwords campaigns is to study your competition. If you are using pay-per-click to advertise an affiliate program and someone else is competing with you, study their landing pages. If they are running their ad on a regular basis, it means what they are doing is working'so you should study what they are doing.
One issue that all new Pay per click search engine marketing users are unable to digest is the issue of fraudulent clicks that can jack up their bills. When you go in for a pay per click search engine marketing option you should gather as much information about that pay per click search engine marketing option as possible before you actually hand over any money. This will save you the frustration and embarrassment later. One thing that you need to remember is that the search engine marketer should have a fraudulent click grievance redresses system in place.
If you are thinking about Pay per click search engine marketing then the first thing that you need to do is decide when and where you are going to advertise. By ?when? we mean in which season. By ?where? we mean on which search engine marketing tool.
Do they send people to a pre-sell page or directly to the program they are advertising? This is where you usually can separate the amateurs from the pros. Affiliate marketers who stay in the game have learned to use squeeze pages to capture contact information to build the all-important list.
Hardly anyone will buy a product the first time they go to the website. Follow-up is vital to converting your pay-per-click traffic. If you don't capture contact information, you cannot follow up with benefit-laden emails that convert your prospects to buyers. If you send people directly to the product page, you are losing hundreds and probably thousands of dollars every year. Capturing contact information is not difficult and can make the difference between success and failure of your overall Internet business.
Both Darren Yates & Ankur Bhardwaj are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.
Darren Yates has sinced written about articles on various topics from Debts Loans, Adverse Credit and Insurance Quotes. Darren Yates is an Adwords Professional and currently giving away his Mini Course FREE now.. Darren Yates's top article generates over 74000 views. to your Favourites.