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[P123]Pay Per Click Account Management

by Inventatech, Inv

PPC stands for Pay per Click, Effective pay per click management can be used to increase traffic, reduce cost per click and boost profit. "PPC Management? provides maximum ROI by optimal placement and using proper keywords and narrowing gap between bids through its keyword management services, saving you time, money and as well as manage your Overture?, Google?, Miva? and other PPC accounts. Our Pay per Click management services significantly improves your return-on-investment from Overture, Google and other PPC engines by reducing costs, increasing traffic, and saving your precious hours of management time.

What is Google AdWords?

Google AdWords are short pay per click ads that are displayed on the right side of Google search results. The ad copies display the highly relevant and targeted results on the right side of the Google SERPS (Search engine results pages).

Steps involved in setting up an AdWords campaign?

1. Find a product, business to promote that is in high demand. This can be an affiliate product or one of your own products. I recommend not to promote a product which has no demand. Do your keywords research first.

2. Keyword Research - Try to select the targeted and potential keyword which suits your business or product, avoid unnecessary clicks from search engine users because it can increase the average cost per click.
There are several Keyword research tools available online but some of the prominent are listed below.

?Google Adwords Suggestion Tool

?Overture Suggestion Tool

?Word tracker

3. Check the Competitiveness of Keypharses - Enter any of your main keywords in the Google search engine and see how many ads are displayed on the sponsored ad of the search results. Some of keyphrase might have as many as 40 advertise or more it clearly means very high competition market, but if the no. of advertiser for any keyphrase is 16 or less, it can be potential market to target.

4. Create a Google AdWords Account - There is a US$5.00 activation fee for Google AdWords. After that, you decide how much you are willing to pay per click and per day. You can choose a maximum cost-per-click (CPC) from US$0.05 ? as much as you want and set a daily budget as low as 5 cents USD or as high as you want.

5. Write your ad Copy - Look at the ads which are currently live on Google to give you an idea of how to write ad copies. Use your main keyword or key phrase in the title of your ad copy. You may even be able to include other keywords within the body of your ad campaign. Here's a format of a typical ad:

Title: - 25-character limit
Description 1:- Benefits (35-character limit)
Description 2:- Features (35-character limit)
Display URL: - (35-character limit)
Destination URL: - The Destination URL can be up to 1,024 characters and is the actual web page users will land on after they click on your ad.

Here's an Example

Pay-Per-Click (ppc) Account Management
Boost (Increase) your ROI
Adword Qualified Company UK
www.InventaTech.co.uk/PPC-Management

Write different ad copy for each of your ad groups. You never know which performs better than the other ad group and Make sure the landing page or website is relevant to the ads. This will help to reduce waste of the clicks.

6. Track the Results - To identify how many of your customers clicked through to your website from your Google AdWords, use a unique tracking URL for each ad group. This will also give you an indication which ads and keywords converted the most clicks to sales. Google automatically tracks the click through rate for your all ad.

7. Refinement and Continuous Improvement - As you will start receiving the statistics of your adwords campaigns you can improve the performance of your campaigns. The traffic analysis can help you in knowing the behavior of your visitors in order to apply those changes to your running campaigns. You can filter the non-performing keypharses and make further enhancements in the already good performing keyphrases.

If you follow these guidelines for creating your Google AdWords campaign, you can quickly attract new visitors to your web site or affiliate program and generate instant sales.

Conclusions:
PPC Management allows you to get maximum exposure, while you control the amount you want to spend on your marketing campaign. There are no risks and you can clearly track the effectiveness of your ad campaign.

What to Do Next...
If you have any queries regarding the above information or looking for a Pay Per Click (PPC) Management of your website then please contact us at Enquiry@InventaTech.co.uk or visit us on www.InventaTech.co.uk
Inventa Technologies provides detailed information on Pay Per Click (PPC), Pay Per Click (PPC) Management, Pay Per Click (PPC) Advertising, Pay Per Click (PPC) Search Engine and more.

Pay-per-click account management (Google™ Adwords or otherwise) is a tough role because of the technical complexity, real-time action, and the constant changes. We've all made our mistakes with Google™ Adwords, however, one mistake could be costing you $1000s in higher CPCs (cost-per-clicks) or higher costs in capturing each lead or sale.

Right now, I'd like to focus on the Google™ search network, and the top 10 mistakes companies make. Here they are:

1. Bidding for the number 1 position.
2. Solely geo-relating campaigns by Country.
3. Using only broad keyword terms.
4. Excluding the exact keywords in their ad title, copy, and URL.
5. Running only one Ad at a time.
6. Ads set to send visitors to their homepage by default.
7. Oversimplifying the organization of their account structure.
8. Inability to prove or report a return on investment (ROI.)
9. Bidding on high-priced keywords with low CTRs.
10. Under-educating themselves about Google™ Adwords.

Don't worry if you're making one of those mistakes, expert help is just below…

How to “Do-it-Yourself” – Fixing a Costly Mistake

Here, I reveal my jealously guarded 10 ways to successful Google™ Adwords PPC (pay-per-click) account management. Fixing your mistakes will result in increased clicks and possibly $1,000s in savings.

1. “We're number two, we're number two.”

Depending on the number of Google™ highlighted “sponsored links” on your SERP (search engine results page), your goal is to be the highlighted sponsor link (paid Ad) positioned right above the organic searches (non-paid listing) or the first sponsored link on the right side of “sponsored links”. Stay in the positions of 2 to 5 (which are often more profitable than number one) or an average position of 2.5.

2. “Local customers.”

Always try to “geo-relate” your campaign by city, state/province, or nation. By using the “Location Targeting Options” for a particular city (or state), you exclude areas of the state or country that are unlikely to buy your product or service. You also have the advantage of the city's name (or state's name) appearing below your ad.

3. “Exclude tire kickers.”

To exclude visitors or searches unlikely to buy your product or click on your ad, use brackets for exact [keyword] matches or hyphens “-“ to use negative words. Both will help exclude keywords/phrases such as “free”.

4. “The keywords are the key.”

Always add the keyword to your Ad's title and copy because the keyword will appear bolded and say to the searcher, “Click me, I am relevant to what you are looking for.” Additionally, the keywords will increase your Google™ Quality Score, reducing your minimum CPC to active your keyword.

5. “Let the best Ad win.”

Did you know you could run multiple Ads at the same time, and for the same Ad group? By simply adding a new Ad under the “Ad Variations” tab, you will be able to test what Ad works best for you.

6. “Give them what they want.”

Save your visitors' time, and ensure they get what they want, by sending them to the exact page (landing page) that relates to your Ad's keyword.

7. “More specific please.”

Generally when I create a Google™ Account for a client I have 3 services or products, which I Geo-relate individually for both local (cities), state, and international. Thus, I usually start off with 9 campaigns, giving each campaign and Ad Group a descriptive name to help me manage the account without memorizing what each of Ad Groups includes. For maximum effectiveness, group your keyword list into similar items, either by product/service line or keyword theme, for example: corporate team building, team building activity, team building event. You could have 2 to 50 Ad groups per campaign, and an average total of 100 Ad groups per account (Google™ maximum.)

8. “Results are the name of the game.”

To increase and improve your Return on Ad Spend (ROAS), if you haven't already, I highly recommend installing your Google™ “conversion page code.”

9. “Focus and finish.”

If you implement a more specific pay-per-click account management structure (suggestion #7 above), you can bid on competitive words by getting higher CTRs and still get fairly low CPAs. If you still have higher CTRs (greater than 5%) and your CPAs are high (greater than $20), then delete the keywords within the Ad groups, use more specific keywords or delete the Ad group altogether.

10. “Professional help.”

Without any form of payment from Google™, we recommend you become a Google™ Qualified Adwords Professional by investing 9 to 15 hours at the Google™ Learning Center – home of the best e-course this author has ever taken. Otherwise hire a Google™ Qualified Adwords Professional to save you the time, money, and frustration.

By applying these suggestions you will increase your CTRs (clickthrough ratio) through precise targeting. Accordingly, Google™ rewards your higher CTR by decreasing your CPC (cost-per-click.) The bottom-line is, more sales converting for an overall lower cost (cost-per-acquisition.)

I sincerely hope you implement the above pay-per-click account management suggestions because Google™ Adwords returns a phenomenal return on your investment - when managed properly.

Article Source : Pg. 6

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Both Inventatech & Jp Richards are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.

Inventatech has sinced written about articles on various topics from Site Promotion, Recreation and Sports and Trucks. Inventa Technologies offers Pay Per Click Management services, designed to make your campaigns targeted and affordable. We help you in building your brand and generate targeted leads at a good return on investment (ROI).. Inventatech's top article generates over 6600 views. to your Favourites.

Jp Richards has sinced written about articles on various topics from PPC Advertising. . Jp Richards's top article generates over 1600 views. to your Favourites.