Short article writing is as not as difficult as you think. No, it is not a daunting task if you know what to do. Just remember that when you write, the important thing is that you catch your reader's attention. You must make them want to read what you wrote. Here are the tips that you can follow when writing your article?
You and Your Readers
Grab you reader's attention. Remember that at first glance your title must reflect the benefit they would receive from reading your article. Writing compelling titles is an art itself. It must have pizzazz and it must sizzle by itself. You must create a title that will grab your reader's attention and hold it. Do not be afraid to be outrageous even. Your introductory words or paragraph must tell your readers how reading your article will help them out or improve them. It must be formatted in such a way that when your readers scan your article, it would be viewed as a light, easy and interesting reading. How do you ensure that your article is easy to scan? Use bullets, headings, sub-headings, numbered lists, and steps.
Talk to your reader. Learn to be specific in your purpose and narrow down your article to its exact target audience. Make sure that your articles will be understood by varied audience regardless of their age, educational background or race. Connect to your reader as a friend, giving him an advice. Make your article friendly.
You and Your Topics
Prepare an outline. Writing would be easier also if you have an outline on hand. Determine the number of paragraphs you would like your article to have, your outline headings and sub points for each heading. Your outline headings must not vary from the main topic of the article but must be supportive of the main heading. Your subtopics for each outline headings must be related to the main heading and to each outline heading.
Take note that your article should be concise, informative and interesting. Do not write lengthy paragraphs that would bore your reader. Keep it short and readable. You can give examples, but make sure that they are short. It is also important to write simple sentences and use words that are understandable to almost any reader. Use the simplest words. Avoid using words which are very technical except when it is really necessary. Use words of direct and powerful actions and expressions. Use active voice in writing sentences. This would be more positive in impression. Do not include unnecessary or excessive words.
Be informative and substantive. Your article must be practical and valuable. You must do your research to make sure that your article will come out like you really know what you are talking about. Avoid lengthy idioms, analogies, quotes, anecdotes, and stories, but if you must give an example, make it short. This will ensure that your reader will get the information while appealing to their emotions. Your readers want information and definite summary of the whole article. It is this way that they will connect with you.
Many times my students begin writing with the idea of writing an eBook, only to find they do not have enough material, need to do more research, or find themselves in a crunch for time. The perfect solution is to write a short report so that they end up with an information product that can be distributed to others.
A short report is also a great way to introduce yourself to your target audience. It lets you tell people who you are and what you do in just a short amount of time. Many people will print out a report that is less than twenty pages and use it as a reference guide when they need information on your topic. Make sure to give your readers the most up to date and useful information possible.
When you are preparing a free giveaway for your prospects, consider using the short report format. This way you can include lots of useful and valuable information, and your prospects will be more willing to give you their name and email address in exchange for it This will help you to build a list more quickly so that your online business can become profitable more quickly.
Affiliate marketing also comes into play when you are writing your short report. You can include links to both products and services you recommend, lending more credibility to them than if you were simply writing an article or a blog post. I like to discuss my short report topic, and then give my links to the products and services that are related to what I am talking about.
A short report can also be turned into an eBook at a later time. You can add more information, expand your ideas, and give people a completed eBook that you can either sell or give away. That gives you more options for repurposing your content, while still allowing you to get your short report out in a relatively short time.
Additionally, you can use your short report as an ongoing source for articles and blog posts, which will steadily increase your list, as well as your credibility and visibility online. As you can see by now, the short report format is the ideal info product to repurpose your information while you position yourself as an expert.
Both Eric Hartwell & Connie Ragen Green are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.
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