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Classified ads do not have the big market appeal that a full color display ad has, but they are still one of the most economical ways to get your business into the public eye. And, because classifieds do not demand expensive eye-catching designs or ingenious wording that you often see in direct-mail campaigns, they are a perfect marketing avenue for even new entrepreneurs. Here are some tips to help you write ads that will make the difference between mediocre ads to great ads that get good or even exceptional results.
Keep It Short
Ads that are short and precise have better results. Use white space to make your classified ad stand out from the rest of the listings. Look at the local classifieds and you will see that this works especially well for newspapers. With a little care you can apply the same concept to online ads,
Place just a few words in each line with: 1) the first line listing a benefit the reader will receive; 2) the second line containing the name of your company; 3) the third line your address or email. This results in a striking, centered ad surrounded by white space.
If you are placing an online classified ad and do not have the capability to insert line breaks or center the text, then you will need to keep the text short and use key words to attract the reader to your ad.
Goal of Placing Your Ad
The goal of placing your ad should only be to get the customer to click through to your site for more information. If your listing does not elicit that response, then you should rework it until it does.
Action Words
Use action words that will prompt a response from the reader. For example, words such as: amazing, attractive, confidential, etc., are all words that compel the reader to do something. There are a many resources available; one that I found to be particularly useful is Words That Sell, by Richard Bayan.
Unique Appeal
You want to make your product or service appear unique to all other products or services on the market (if any). Spend a few minutes to identify what is unique about your product or service or solicit feedback from friends or family about what would appeal to them should they need a product or service such as yours. Use this uniqueness to appeal to the market in the ad.
Do Not Try to Sell Your Reader
Whatever you do, do not try to sell your reader on your ad. What you DO want to do is evoke a response using action words. The ad is meant to entice them and evoke an action from them to return to your site and then prompt a sale(s) of your product(s).
Spark Interest and Curiosity
Using a combination of the title and the text or body of the ad you want to spark an interest or curiosity in your ad or product. Use the title to grab the interest and attention of the reader and the ad, or text body, to spark curiosity. You want to generate enough curiosity to have them act in response to your ad.
Avoid Saturated Ads and Products
If your product is already over-marketed on the Internet or your ad is one that is “canned” or pre-prepared you are less likely to achieve good results. Develop your ad so that it is unique, draws the attention of the reader and then guides them to your site or product that is also unique and fresh.
This does not mean that you should not sell information products, for example, which are in overabundance on the Internet market. Instead, think of one type of e-book or information product you can develop that will stand out from the others and meet some need that has prompted the reader to start searching.
Avoid Hype
Nothing is appealing about an advertiser that resorts to hype, threats, or false innuendo about their product. Avoid hype or false representation at all costs. I cannot emphasize this enough. Internet users have grown up and have become savvy, intelligent buyers and are not interested in purchasing products that are hyped. Just state the real facts and use some sound business principles and marketing methods to get the job done well.
Be Organized
Do not underestimate the power behind having a schedule for posting your ads. Post the same ads every 5-7 days. No more. No less. This will keep your ads in front of the readers and you will avoid being black-listed for spamming. Spamming is an incredible annoyance that is truly deterring good customers from Internet buying. Simply do not send SPAM!
Let's Wrap This Up
These simple and easy-to-use tips can make the difference between ads that deliver mediocre results or those that deliver eye-boggling, heart-pounding results. You will need to develop your own style for writing your ads and then practice, practice, practice. Few of us were born with the ability to write a “super” ad right away. Most of us have had to practice, watch for results and then tweak the ad to get the results we have wanted. Do not be discouraged if you find yourself in this group too, you'll be a part of a much bigger group of entrepreneurs. What is important is that you learn from each ad and campaign that you send out. If you can infuse these simple steps into your advertising campaigns you will be well on your way to posting classified ads that get results!
Copyright M. A. Webb, 2004-2005. All Rights Reserved
Are you ready to make money-and lots of it? Can you spare a little time and just a few dollars? If you are prepared to fulfill your dreams and realize your goals, pay per click or mail-order classifieds are your ticket to success. You have what it takes-right now. Classifieds are the best dollar-for-dollar return in advertising, and you can earn a high profit on your product investment.
Classified ads are the easiest to write, the easiest to place, and cost the least to run. They require only simple follow-up, and bring in hundreds, and even thousands of dollars in sales. People read classified ads for a purpose. As with most advertising, they are specifically looking for products, services and information that appeal to them. And a well-placed classified ad on the internet (On PPC, Like 7Search.com, GoClick.com, Findwhat.com, Etc.), or in Magazines like Home Business Connection, Money Making Opportunities Magazine, And Small Business Opportunities Magazine will bring in hundreds, even thousands of replies or orders for your product or service, week after week, month after month, year after year.
You don't need a special background to make money in ppc advertising or mail-order classifieds. Any beginner can realize a steady second income or develop a stable, full-time business through classified ads. But you have to be persistent. You must want to make money and stick with it. If you do, you will find that being successful is easy-just follow the steps of those who preceded before you.
What Sells With Classified Ads?
Take a look at the classified ads in the above mentioned magazines, or just visit any of the ppc's online. Just go to www.payperclicksearchengines.com and you will see hundreds of ads, the same classified ads repeated day after day, month after month year after year. For every type of product or service. Why? Only one answer, the advertisers who are running the ads are making money,…plain and simple. And you can too! If you need products to sell, For Information Go Here: www.qualitybooks.com Or maybe you want to sell electronics and home appliances on EBAY, or Half.com? If you have a classified ad or ads you can make a fortune with products you can get at wholesale here: www.myhotbuy.com (And The Best Part Is You Don't Need To Stock Up On Inventory, They Drop Ship For You). All you need is a good classified ad, even if you want to sell on EBAY.
The most successful type of mail-order product you can sell is information. You can design a classified ad tailored to your product or service and then all you need to do is wait for inquiry's or orders. I find If you design a good classified ad, and then make it into a on-inch display ad, your orders increase tremendously. But specialized information in the form of ideas, money-savers or self-improvement can be easily produced on a low budget and readily SOLD AT A HUGE PROFIT. Check out the magazines I mentioned above. You can find out about advertising in these magazines once you finished writing your classified ad through www.wolfenterprises.net.
However, if you need a classified ad written for you, for your product or service, you can have it done within a few days. I am an Advertising consultant and 21 year copywriter specialist, specializing in Internet and Mail-Order/Direct Mail Advertising. I will write an order pulling classified ad for you for only $90.00. Your ad will pull for years to come and make you many times The $90.00 fee. If your interested in my copywriting services you can write to me at: Lamont Braxton Dept. A96, P.O. Box 331 Selden NY 11784. And I will send you my free information package on my copywriting services.
Just keep in mind, information in the form of how to make or do something is a constant best-seller. People are always looking for simpler, or cheaper or better ways to improve things. What can you offer?
The 2-Step Approach
The proven method of selling mail-order items of information is called the two-step approach. Here, you simply place a short classified or One-inch ad in any of the Magazines listed above or in a tabloid magazine for your product. The ad doesn't mention price, but tells the reader to write for further free information. Once you receive the inquiry, you then send the information package you have to offer and watch the stacks of orders pile in. How Much? According To SCORE (Counselors To America's Small Business), Many First time, Mail-Order And Internet Home Business Entrepreneurs Make $50,000 To $100,000 within their first year of operation. The key is to start right now. Once your profits starts, you simply roll some of the profits in more, and more magazines, or on more and more pay per clicks. It's simple, and being done every day. This is the key to making a fortune in mail-order or on the internet. So Get started now. You'll be glad you did.
© Copyright 2006, Lamont Braxton