You can make a short video with a digital video camera, or a simple web cam, or even on your cell phone. Next you can edit it on your computer and upload it to the Internet. Video sharing websites such as YouTube.com. have made the process of uploading and sharing video clips something that is easy for anybody to do.
The beauty of all this is that once you have invested in the equipment (camera, computer, editing software, Internet connection) there is virtually no other expense. YouTube, for example, is free to join and lets its members upload their video clips free of charge.
At its most basic, all you have to do is point your camera at your face, switch on the camera and start talking! This approach to marketing is both cheap and effective. The simple, informal "talking head" type of presentation is exactly the style that some of the top Internet marketers use to promote their businesses on video. If you are not sure what you should do or say, all you need to do is to head over to YouTube.com and start viewing Internet marketing videos to get some good ideas for your own presentation.
But before you zoom off to YouTube, here are a few tips to get you started on your viral video marketing career...
1. Keep your video clip SHORT and Dynamic!
You can say in just three or four minutes what it would take several hundred words to explain. However, you must stay very focused if you are to keep your audience's attention. Keep them entertained by all means, give them some useful information and above all make it dynamic.
2. Don't Beat About The Bush: Use Repetition To Good Effect.
Never go around in circles, beat around the bush, or keep repeating what you have just said ad infinitum.
Stay in control of your information. Let people know that you will tell them something important later on to keep them watching, by all means, but do not string out or pad out your presentation just to keep them dangling. People do not dangle on the Internet - unless you hook them in fast, they disappear!
So, save the repetitions for your summing up in the last 30-60 seconds of the video. Use the summing up section to repeat the important points clearly and concisely. By all means repeat website and email addresses clearly at the end of your presentation.
3. Take advantage of the viral potential of video sharing.
The beauty of using videos to promote your business on the Internet is their viral marketing potential. Videos can be easily embedded into blogs, websites, and social networking sites. Links to videos can also be sent by e-mail or posted as syndicated web content on RSS feeds. If your video clip packs a punch you may well find it spreading your message across the Internet like a virtual virus.
4. SEO Your Video!
Make sure you optimize your video clip for the search engines. When you upload a video to video sharing sites like YouTube.com you can add some text information such as the title of your video, a brief description of the video content, and some meta tags. Be sure to include some keywords in those fields so as to get your video registered on text-based search engines.
You can include keywords in the URL for the video to help the video search engines locate it.
Much more could be said on the subject, but if you follow these four simple steps you will be well on your way to becoming an expert "talking head" and viral video marketer.
To obtain fast loading web images users often need to crop their pictures to fit the rules imposed by webmasters to speed up their website. Images used nowadays have often a very high resolution and loading them takes a huge amount of time. This is why webmasters usually restricts their dimensions and require the user to crop their image to ensure its fast loading. This calls for a picture crop tool ? and although there are several online image crop scripts available ? the most efficient and complete solution is offered by Kroppr.
Installed on your domain, it will allow your visitors to rotate, zoom and crop images in real time without extra load on your server.
The utility of Kroppr goes beyond the mere functionality of an image rotation crop script like ?wallpaper resize and rotate script?. It is extremely user-friendly and it does NOT require any additional plug-ins (such as Java or Flash) for rotating images. While many other online image crop scripts are difficult to use due to the limitations of their interfaces, Kroppr uses slides to help the user resize and zoom the image. Rotating the image, or just a part of it, is also a very user-friendly operation due to its visual approach. This is why Kroppr is perceived as a usable avatar or wallpaper maker, helping users to manipulate images in order to create avatars, wallpapers, calendars, postcards, etc.
The dimension of the images is not a problem while using Kroppr because the script adapts itself to the image size. It is also useful when working with small thumbnail images that link to bigger images because the script will crop and resize the big image and not the thumbnail, allowing you to obtain a high quality result. Although it's an online image crop tool, Kroppr allows you to save the resulted image to your hard drive for later use. It also allows you to reset all the changes and start cropping again.
One of the biggest advantage of using Kroppr as your image rotation crop script consists in the simplicity of its installation. The graphic tools needed for it to run properly are already installed on any common hosting server so there is no need to pay extra to allow Kroppr to run on your domain. Depending on the graphical packages installed on your server (ImageMagic, NetPBM, RSVG or GD2), this crop script will always choose the best solution that will ensure the quality of the resulted image and a minimal server load. All these advantages will transform picture cropping into a simple and fun operation that can be performed by any website visitor.
Forget about complicated and difficult to install picture crop tools! Allow your users to manipulate images on your website while guaranteeing the fun and simplicity of the operations required
Both Darrell Howell & Jamie Hanson are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.
Darrell Howell has sinced written about articles on various topics from Web Development, Make Money Online and Internet Marketing. Darrell Howell is an Internet Marketer and Blogger. Check out his Blog at . Darrell Howell's top article generates over 18100 views. to your Favourites.
Jamie Hanson has sinced written about articles on various topics from Home Management, Environment and Desserts. Find out more about Kroppr ? the online cropping tool for your website ? by playing with our demo script . Jamie Hanson's top article generates over 1500000 views. to your Favourites.