If you are selling high ticket products, you cannot possibly assume that your potential clients will shell out thousands of dollars on their first purchase. You need to earn the trust of these people first and ensure that they will be able to get their money's worth before you can convince them to swipe their credit cards. One of the best ways to do this is by launching your product funnel. This marketing tool will allow you to build customer trust and loyalty among your customer base so you can easily promote repeat business.
Here's how you can breakthrough with product funnel creation:
1. Know your audience. In any kind of business, it is very important that you have a clear idea about your customers. You need to know what they want and what they need so you can easily offer them with products that they will surely appreciate or go on www.product-creation-innovation.com. It would help if you can maintain an ongoing dialogue with these people through your website, blog, or relevant forums.
2. Create series of products. Develop useful and valuable products based on the needs and demands of your potential clients. Ensure that you create low-end, middle-end, and high-end products that will fill up every level of your funnel.
3. Promote your products online. Give your offerings the kind of exposure they need by properly advertising them online. You can promote them on relevant forums, article submission sites, blogs, and social networking sites. You can also advertise them through search engine marketing, PPC advertising, banner ads, and paid links.
4. Establish your expertise online. You cannot possibly convince online users to buy from you unless they trust you. Let these people know that you are really good on what you do by sharing a slice of your expertise online for more helps visit on go to www.explosive-product-launches.com. You can use article marketing, forum posting, ezine publishing, and blogging.
5. Build your list. Develop a powerful mechanism that will help you capture the email addresses of your potential clients. You will need this information so you can easily send these people with follow-up and promotional emails so you can convince them to make a purchase.
6. Run advertising gimmicks. If you are still having a hard time getting people to do business with you, you may consider offering deals that these people will not be able to resist. You can offer huge discounts or throw in amazing add-ons to make your products look more valuable and enticing.
Back in the 90's I joined a MLM program selling soaps and cleaning materials. What a blunder!! They promoted cold calling people??don't you hate that? What about irritating friends and family to join you?
I fell out of that business as selling those products over and over did not work for me at all. I remember they did not even use the internet. Also one of my biggest stumble blocks was that I did not know a lot of people and if they do not trust me or are not looking for a way to increase their income?..how do I sell products and a business to them. This made me think to search for something else.
I still believed that MLM was the way as you would know if you only research some business models and read Rich Dad, Poor Dad. Leverages make perfect sense.
My First Need: Getting names of people was my first stumbling block, maybe some of the MLM's realised this and had a system. I also did not want to pay extra to belong to some group that has web pages collecting names of interested people. Some of the MLM's out there do create marketing pages for you but you must pay an extra amount lets say R300 per month to use it. It is their way of making more money out of you. After some searching I found it as well.
My Second Need: I needed training on their system and recruiting methods without attending weekend seminars at R 1500.00 a person. Having my PC and the internet I wanted training over the net. I only found one company in SA that does this, and the training is free over the net. (obviously you wil need your own Internet connection, but I measured between 5Mb to 10Mb for a hours training)
My Third Need: After selling soap and toothpaste over and over for a year, I wanted something that could guarantee an income to me, once a person start to use the product or service. Almost like a monthly fee where I could get part of it. This one I did find. Come to think of it selling stuff over and over, that was not my idea of having fun at all. Doing it once, doing it well and then reap the benefit sounded better to me.
My Fourth Need: Even working from home I need to feel professional and have advertising tools at my disposal. This is normally left to you with little guidance from the company. I found a company that gives you access to marketing literature, professional business cards, shirts, brochures etc. Taking the pain out of marketing material and helpingyou to focus on advertising.
My Final Need: I have realised that when most people start to search for an extra income opportunity they really don't have money to lay out. If they had thousands in the bank they would not be looking for something to create an income. This was the crucial thing for me. How much would it cost to start the business? During my research I found that most companies charge you from one to a couple of thousands to start in business. They actually force you to buy products and thereby use you not a distributor but as a very large client as well. I wanted to start for less than R 500 and found a system to start with for less than R 300.00. This was fantastic.
Finally: As I have mentioned I found all the above needs with a SA Born and bred system. When you are looking for something to create an extra income on the net, keep the above needs in mind. Remember that it is very important to have a good system with a lead capturing page and a website that would be able to explain the business without your involvement at all. This would assist to get really eager people that will assist you in creating your dream home based business.
"Knowledge is of two kinds. We know the subject ourselves or we know where we can find information on it." Samual Johnson.
Both Rajbir Singh & Cobusk are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.