[O344]Outbound Call Center Agent

Everyday, wars are raging around the world. And its not a battle being fought by soldiers in Iraq or Afghanistan using guns and missiles for democracy. Instead, this battle is being fought by call center agents in office cubicles using a sophisticated network of computers and telecoms switches to deliver great customer service. The war between companies to put their products on the forefront of the consumer's consciousness has driven them to use customer service as a weapon against the competition. Companies have learned that great customer service can make customers flock to their camp and patronize the products or services that the they are offering. This is where call center agents come into play.

Call center agents are service representatives hired by a client company to handle support and information for a specific product usually through phone calls, faxes or emails. Call centers may be described as a set of functions or actions that can be carried out in a number of ways using multiple delivery channels by merging information and telecommunications technology, Among the services they offer are toll free customer service, direct response, interactive voice response (IVR), 24 - hour help desk, appointment scheduling, order taking services, emergency response, conference and registration, virtual receptionist, and infomercials which can be tailored to suit your company's specific needs. IVR systems are set up to handle the initial stage of customer contact, and is programmed with a set menu for predictable customer questions, which gives them prerecorded answers and tells them how to proceed. If their issue is not adequately addressed by the IVR, customer calls are routed to knowledgeable representatives who have speedy access to information.

Call center agents are soldiers in the front-lines of war. They are a channel between a company and its customers, giving the latter a forum in which their concerns may be addressed and complaints resolved. It is also a way for companies to improve the product or service that they offer because customers can tell you directly exactly what they want. These dedicated soldiers are ready to deploy anytime, anywhere. Call center operations continue like a well-oiled 24 hours a day, seven days a week. This means that your company can cross the boundaries of distance and time zones so you can do business with people worldwide. Because this vital service may be costly for companies to put up themselves, the service is frequently outsourced to a call center company. Outsourcing the service to a call center at a set price is a cost effective solution for any business, large or small. This leaves companies free to concentrate on delivering the product or service without having to worry about the large cost of putting up their own call center and hiring employees to man the phones while being assured that customer satisfaction is being closely monitored. Performance markers for call center agents may include call handling time, call queue length, hold times and customer satisfaction level. Agents who fail these markers are subject for calibration with company standards or retraining as their progress requires. As soldiers are aware that one mistake can cost them their life, all call center agents are aware that every customer contact is a unique opportunity to create more business and cement the loyalty of the customer, so efforts are made to improve and retain relations. Seasoned agents are like war veterans; they know all the tricks of their trade and are keen to impart their hard earned knowledge to new recruits to ensure the same level of service for every customer call. They know that providing great customer service is winning yet another battle for market supremacy.