When I say building a list, what I mean is building a permission-based opt in e-mail list. If you are not familiar with what that means you can simply Google the term. But, I will give you a brief explanation. For more details www.confessions-followup-marketing.com Basically, what happens is someone comes to your site and requests you to send them information on a subject. So, you can you can now communicate with them through e-mail. Basically, it is an ethical bribe in order for them to give you their information. You offer them something of value, and in return they give you permission to send them e-mails.
Once you have their information you can communicate with them through e-mail. Notice, I said you can't communicate with them. Even though they gave you permission to e-mail them you still cannot spam them. Not only is it illegal to spam people but it is also unethical. So, if you gathered someone's name and e-mail address for a certain subject, you must send them information on that subject. Plus, you need to state in your privacy agreement what you plan on doing with their information.
Anyway, this is not a article on what an actual opt in list is, but more of an article on you must have one. For more details www.craigs-list-profits.com The reason why you need a list, is it is a source of instant traffic and sales. You can literally send an e-mail and make hundreds if not thousands of dollars. So, without one you're really putting yourself at a disadvantage.
Plus, you can leverage the power of your list to form joint ventures with other marketers. If you do not have a list and the other marketer does have a list, the chances of them doing business with you or partnering with you is slim to none. I'm not saying it is impossible. But, it is slim to none.
So, if you are planning on building an online information business you absolutely must start building an opt in list. This opt in list is something that will drive you to the next level. So, start building your permission-based opt in e-mail list today.
Here are some good points to consider if you are currently building a single opt-in e-mail list. If you are a newbie in the internet marketing arena, a single opt-in did not comfirm their e-mail address by clicking a comfirmation link sent to their inbox. A double opt-in actually comfirmed their e-mail by click the confimation message sent by the autoresponder.
There are some key reasons you'll seriously want only these kinds of leads. For one, you know This person has a real interest in what you have to offer. If a person only opt-in once (single opt-in) Than they could potentially be giving you someone else's information. Placing you in danger of getting Spam reporting. IF you have an account with Goddard for example, they could cancel you domain Name if they receive enough proof that you are spamming.
your whole purpose is to build a very responsive list of subscribers not just a bunch of names. If you are in the homebased business field you want pontential internet marketers, not bycicle lovers.
You'll attract Joint Venture partners, it's not the same to be able to say I have a double opt-in list 10,000 of subscribers. At this stage you'll be considered a real player. Yes, there are people with hundreds of thousands but, 10,000 double opt-in is pretty good.
Going back to spam complaints, if you get a high enough spam complaints the major ISP(internet service providers) could band your domain and you'll be blacklisted, and that something you'll want to avoid at all cost .
One such company who is well known for having this feature as an option, which they highly recommend is Aweber.com. They are comfirmed autoreponders, or whitelisted with yahoo, hotmail, AOL. So you'll get at least 97% delivery rate to the subscriber's inbox and not in the spam folder.
Most online business would be dead in the water without an autoresponder. Having a high quality autoresponder is a must if you are serious about building a double opt-in list. One with a E-mail confirmation option so any single opt-in will automatically receive a e-mail to confirm their membership.
Both Kruunk & Dario Victor Carrera are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.