Sure, if you enjoy running an online business which is draining your financial resources instead of replenishing them, as online businesses are meant to do. No matter what you've heard, email is THE marketing tool of the 21st century, but only if the emails you are sending are going to people who really want to receive them.
Targeted marketing from opt in email marketing lists is your best chance of bringing traffic to you sites and bringing cash to your bank account.
But if you want to build really effective opt in marketing email lists, you'll need a strategy. There are some steps you should implement right from the start, so that you get your opt in email marketing lists functional ASAP.
Know Your List Members
* Decide exactly what you need to know about your opt in list members, as far as making your site sales more lucrative, and think of a way to solicit that information, and only that information.
Of course you'll need their opt in and their email addresses, but if you have resale rights on software or an ebook related to your site's business, how about offering it free to those who are willing to provide a more in-depth profile?
Keep Your Information Current
* Every time you make a sale to someone on your opt in email marketing lists, send a thank you and ask for feedback, or ask them to update their profile. Your opt in customers are your best resource for knowing how to improve your site.
Make Suggested Changes
* If the members of your opt in email marketing lists offer worthwhile input concerning changes they like to see in your site's services, and you see the market value of making them, do so and notify your list members. It's a great way of building trust, and with trust comes repeat business.
Find Other Ways To Solicit Opt Ins
* Set up a business related newsletter and offer it to those who those who opt in to your lists. Make sure the content is well-written and relevant, and think about including a place where readers can respond. Building community is another great way to keep your customers both coming back, and spreading the word!
* If your online businesses are backed by a brick and mortar business, advertise your websites on the premises, at the registers, and have sign-up forms handy so that interested people can provide their names and e-mails.
If you send out flyers or coupons via snail mail, ditto on the signup form, and how about offering a special discount, or free shipping, on a particular item for those who opt in and make an online purchase?
Trust Is The Key
* So many people have been burned by so much spam that you must absolutely promise, and ensure that your opt in email marketing lists will remain confidential. Keep you opt in process simple, and keep it private.
As your reputation among your subscribers grows, you'll be able to ask for more information, as long as you do it only to improve your site's performance.
Once you have completed your squeeze page for building your email marketing list, it is time to think about where your new subscriber will go next. Getting your visitor to subscribe to your opt in email list is the beginning of not only building your relationship with that individual, but it is also the start of building an income for your internet marketing business.
Now that you have gotten a new opt in list member on your squeeze page, you have to guide them through the rest of the process to get them on your email marketing list and to their free to download product. When they download their ethical bribe they will begin their initial contact with your sales process.
Double Opt In, The First Step To Joining Your Email Marketing List.
When your visitor puts their name and email into your opt in form and presses the submit button,they have not officially joined your opt in email marketing list. Not if you use double opt ins for your subscribers, which I highly recommend because it gives you the most protection against spam complaints.
What they have done is taken the first step in joining your email marketing list. Now it is up to you to help the get completely through the process by giving them very clear directions on what steps you want them to take next.
The Confirmation Page.
When your visitor puts their name and email address in the opt in list form and pushes the submit button, you will have the opt in list form set up to take the subscriber to a confirmation page. On this page you will thank your new opt in email list member and give them DETAILED instructions on what to look for in your first email.
On your confirmation page you will have a picture of the exact email your opt in email list member will receive from your auto responder with the confirmation link highlighted and a little box with an arrow pointing at it with the words "Click This Link To Confirm" in the box. Below that you need detailed information on how to white list your email account.
To increase your confirmation rate, usually it's about 70% and we want it above 90%, you can let your subscriber know that by clicking the confirmation link in the email they are receiving, they will receive a surprise bonus on the download page. This really works.
In the email that your auto responder sends your opt in email list member you will tell them exactly how to confirm their subscription just as you did on the confirmation page. You will also tell them how to white list your email account. The more detailed your instructions the better!
Your Opt In Email List Confirmation Link
Your auto responder email confirmation template allows you to either write the email or to add your personal thank you to it. It also allows you to select where the link will take your new email list member. Since those who are viewing this page have just said yes to you about joining your email marketing list, now is a great time to make your first offer.
How to Present Your First Offer to Your Email Marketing List Member.
The thank you page you send your new opt in email list member to from your confirmation email is a great place to introduce your new subscriber to their first look at one of your products. Here you give them the download and bonus your offered for them to join your email marketing list and give them a special offer you made on the thank you page just for your new opt in email list members. Oh yes, make sure that you stress the time sensitivity of the offer.
Both Matt Garrett & Sim Garner are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.
Matt Garrett has sinced written about articles on various topics from Limited Liability Company, Family Concerns and Marketing. Author: Matt Garrett? 2007 www.Mat4.com | 4 Minute Internet Marketing VideosGrab Your Free Article Site Building tool, Blog Commenting Software & 90 Page SEO Book Now!!. Matt Garrett's top article generates over 40500 views. to your Favourites.
Sim Garner has sinced written about articles on various topics from Email Advertising, Internet Marketing and Email Marketing. Get more marketing tips from Ezine Articles Featured Expert "Sim Garner", at his . Receive articles, tips, and reviews plus a copy of "The Traffic Catching Funnel" at. Sim Garner's top article generates over 27100 views. to your Favourites.