The idea of adding SEO to your web copywriting efforts is to get more clicks, not turn people off with paragraphs that are stuffed with keywords. There are two techniques that you can use that both the search engines and people find attractive when they are reading web copy. One technique is to employ the use of rhyme in your copy and the other is to phrase your sentences like questions.
Studies have shown that advertisements that rhyme or have a lyrical rhythm are more memorable than ones that don't. If your domain name or the first sentence of your web copy rhymes then people are more likely to input that phrase into a search engine. Of course coming up with a suitable rhyme, especially one that is key worded can be quite challenging especially if you are trying to fit just a couple of lines on an advertising button or a banner. To help you write such copy try thinking of it as a haiku where you have about five to seven words to completely express your entire idea. The limited number of words that you have when you rhyme also help you focus your services as well as help you set the tone for your business. The absolutely best SEO short advertising sentences will even be able to evoke an emotion or a laugh. This is the best kind of web copywriting, as customers tend to remember copy that they can emotionally connect to through a reaction.
Yet another classic trick that is a good persuasive copywriting tactic as well as a good way of appealing to the search engines is to phrase sentences like a question. This not only enlivens writing that otherwise would be dead on the page but in terms of SEO many people often type such questions into search engine boxes when searching for something on the Internet. In this way including lots of questions in your copy can be a form of natural SEO.
Tip #1: Optimize the wrong keywords and you will likely never see results. Keyword research is very important to building traffic. A great resource for building keywords and finding niche phrases is located here. Type in your main keyword and it will give you a list of related keywords and how many searches were performed on those keywords in the previous month. Generally, you don't want to start off by going after the keywords that get hundreds of thousands of searches as you will be facing some pretty stiff competition. Instead go after the niche phrases that get 5,000-30,000 searches per month or so. And, these are far cheaper in the PPC campaigns such as Google Adwords.
Tip #2: Include those keywords in your anchor text. The anchor text is the text that is hyperlinked to your site, but actually shows on the webpage. I can show you how you can get thousands of incoming links almost instantly, plus earn $10 per month per referral.
The anchor text used should be the keywords that I want to be found when surfers run searches in the search engines.
Tip #3: Include your keywords in the title tag of your website. Use only your main keywords, don't use filler words. Having a title such as Welcome To My Website will do you no good at all. Try separating key words with the "pipe" symbol, such as:
Affiliate Marketing | Tools | Coaching | Training
Losing the conjunctions and article words makes for a much stronger ranking for the search engines.
Offpage optimization is THE most important aspect of ranking well in ANY search engine, period. It's critical you know this. For offpage optimization...
?You must have links pointing to your website. ? Try to get links from as many different IP Addresses as possible. These links must include your main keywords in the "anchor text". ? Sub domains coming from the same IP are frowned upon and could to more harm than good!
You do not need to pay big bucks to get good search engine ranking. Just be patient though, it doesn't happen overnight. Your efforts will be rewarded within a few months. And, remember, Content is King!
Both Chris Angus & Doodle are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.
Chris Angus has sinced written about articles on various topics from Blogging, Adwords and SEO Search Engine Optimization. Chris Angus is a SEO and website promoter, he can be contacted at sales(at)brilliantseo.com . Chris Angus's top article generates over 49500 views. to your Favourites.
Doodle has sinced written about articles on various topics from Adsense Click Fraud, SEO Techniques and Adsense. URL:-Keywor. Doodle's top article generates over 1900 views. to your Favourites.