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[S314]Seo Black Hat Forum

by Marvist.com, Mar

When you are planning to start an SEO campaign, it is essential to know the techniques used to optimize your website. This is because there are some SEO firms, which practice various illegal and unethical SEO techniques in their campaigns. Optimizing a website with illegal and unethical SEO techniques in their campaign is called as Black hat SEO. Search engines ban websites that use black hat SEO techniques. Therefore, you have to be cautious while hiring an SEO company and verify that they are using ethical and legal techniques.

The Black Hat Techniques That You Should Avoid
The following are some of the unethical techniques that are frequently used by black hat SEO firms.
?Hidden Page Text: As the content is the key for ranking the websites, black hats add abundant invisible text with the help of CSS (Cascading Style Sheet), or JavaScript by using white text on a white background to hide the text. Usually the text is hidden because it doesn't match with content of the page, but it can get the search engine ranking.
?Keyword Stuffing: In this technique, the black hats will excessively load the content and meta tag with the target keywords. Generally keyword stuffing consists of litter keywords to deceive the search engines. When search engine discovers the keyword stuffing in your site, it may ban your site from the search results.
?Cloaking Pages: This technique can be considered as similar and also advanced to the above two methods. Here the page content that is accurately visible only to the search engine spider will be displayed differently to the browsers. This technique makes use of either IP address or the HTTP referrer request. Though it may increase traffic from search engines, it looses the ethical traffic that is generated through directories.
?Perverted Link Building: This technique is used to build plenty of back links. When there are thousands of back links linked to a brand new website, then probably it may be due to the black hat technique. Typically this technique uses comment spamming, forum spamming and link exchange programs. Black hats create many micro sites that linked among them, which are intended only to build many links that are highly keyword stuffed.
?Doorway and Gateway Pages: In this technique the Black hat experts create a result page, which is completely different from the actual page. They fill the content with certain keywords that can draw traffic to the website. These result pages are not linked to the site, but will allegedly get the ranking to the site.

With this information you'll be able to recognize few unethical Black hat techniques that you should avoid while optimizing your website.

Black hat is an unethical SEO technique that should always be avoided. Black hat attempts to gain high PR (PageRank) through “spam” tricks. This technique presents content in both visible and invisible formats to users and search engine spiders- spiders “crawl” the web and feed pages to search engines.

Black hat is not seen as a legitimate practice in SEO because it's only a temporary fix with search engine rankings. Steer clear of these “spam” tactics because you will get burned in the end.

The search engine police is cracking down on webmasters who attempt to fake them out with black hat tactics. Sites caught using black hat SEO tricks are penalized and repeat offenders are banned permanently from search engines. With the popularity of blogs, web tricksters are incorporating black hat tactics into WordPress and blog platforms. Not a good idea!

In this competitive market, you can't risk your site getting booted from search engines. Not only will your site vanish permanently from search engines, but if your site has a high PR you'll lose that as well. Bottom line: black hat SEO is a LOSE-LOSE technique!

There are a wide variety of black hat SEO tactics that webmasters use. The following tactics are common black hat tricks that should be avoided:

Keyword Stuffing – Most common type of search engine “spam”. Webmasters will pack too many keywords into sites in order to bump up ranking. This is the quickest way to be penalized and kicked out of search engines.

Cloaking and Doorway Pages – Cloaking is a certain way content is presented to search engine spiders as opposed to what's really viewed by site users. Doorway pages are a form of cloaking. They are fake pages that users never see. These pages are made to trick search engine spiders into increasing search engine ranking.

Hidden/Invisible Text – Keywords are the same color (or similar) to the background page's color. Another trick: webmasters create images with the same text color and place the image over text. Search engines pick up the keywords but users only see the image.

“Scraper” sites – Scraper sites copy content from other sites through “web scraping.” Sites pick up open content easily from sites such as Wikipedia and pass it off as their own. This technique is usually affiliated with link farms (which is frowned upon in the legit SEO world) – a group of websites linked together through common link pages.

Splogs – Like scraper sites, splogs (spam blogs) steal copyrighted content from other blogs. Splogs are growing in popularity and are created to promote affiliate websites and/or back links. This tricky technique attempts to artificially inflate paid ad impressions—another unethical black hat SEO practice.

Cookie Stuffing – Cookie stuffing occurs when a user visits a site and receives a “cookie” (small string of text stored on a computer via a web browser) from a third-party site. This illegal technique is usually associated with affiliate sales to make fraudulent commissions. The cookie stays on a user's computer for up to 60 days and is used to increase sales. If the consumer returns to the site during the 60 days and makes a purchase, the affiliate makes money off the sale – an illegal affiliate marketing practice!

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Both Marvist.com & Zeke Camusio are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.

Marvist.com has sinced written about articles on various topics from Internet Marketing, SEO Techniques and Internet Marketing. Marvist is an internet marketing firm providing affordable and services to. Marvist.com's top article generates over 1300 views. to your Favourites.

Zeke Camusio has sinced written about articles on various topics from Marketing, SEO Search Engine Optimization and SEO Techniques. Zeke Camusio The Outsourcing Company – Professional Web Design Blog: . Zeke Camusio's top article generates over 49500 views. to your Favourites.