I've seen way too many marketing dollars being thrown away by ineffective marketing campaigns. The ultimate goal of a marketing campaign is to generate immediate sales and/or potential leads. If you marketing campaign is not generating leads and sales, you need to reevaluate if you should even be doing it.
The sad thing is that running a successful marketing campaign is a rather simple process if you know the three most important elements of every effective campaign.
Key #1: Must Be Specific. A good campaign is targeted to a very specific potential customer. Your marketing efforts should not be directed to a broad, vague customer. Your response rate is going to be horrible because you're not able to connect deep enough with your prospects. So instead of a trying to target "people that need to refinance", you are going to target "people that need to refinance that are over 55 years of age, who own a second home and are self-employed." Being specific is powerful because you're able to tailor your marketing piece in a way that best connects with a larger percent of your target group.
Key #2: Must Be Measurable. A good campaign keeps track of all the important details, including response rate in the end expenses associated with running the campaign. You can't possibly tell how successful a marketing campaign is without going over the numbers. How much did it cost to run the ad? How much did I pay in postage to send out the 1200 mail pieces? How many people responded? Not only is being measurable going to help you in determining whether or not a campaign is successful, it also guides you in improving your future marketing campaigns. You can make adjustments in your marketing piece and see whether or not it helps or hurts your response rate. You keep what helps your response rate and drop what hurts it.
Key #3: Must Have Strong Call to Action. A good campaign tells the prospect exactly what you want him or her to do next. Not having a strong call to action can destroy what would have been an awesome campaign. You need to be blunt. And don't assume anything. Don't assume the prospect will call your number if they would like a copy of your free report. Tell them directly, "Call me today to get your copy of my free report!" You'd be absolutely amazed at how just adding that one phrase can totally change the response rate of your campaign. Make sure that every one of your marketing campaigns has a strong call to action.
Following these three keys will give you a strong foundation for your future marketing campaigns. Not only that but it also saves you thousands of dollars in marketing expenses because you will discontinue running campaigns that cost you money. To ensure that you have successful and profitable marketing campaigns, just remember to make sure that it is specific, that is measurable, and that it has a strong call to action.
The American dream is to own a home someday. We all have this passion deep down in side. Most Americans don't have the money to pay cash, so they turn to lender to assist with the purchase of there first or second home. With all the new guidelines in banking I will give you exactly what you need to do to secure a mortgage. I know everyone's situation is different, but there are some steps you can take so you will not have problems in today's lending market. This will also help you regardless of what the lending market is doing.
Know what's on your credit report Most people have not idea what is on thier credit report. They also have not idea what their credit scores are. This is amazing to me, since the way to financial freedom is to manage your credit health. Otherwise you are probably paying too much in the way of terms and rates. Get a copy of your credit report with credit scores regularly to mange your scores.
Pay all your bills on-time If you think paying a bill late every once in a while is ok, you might want to rethink that logic. A single late payment on any obligation will lower your credit score between 100 and 150 points. So if you had a credit score of 750, now it's a 600 score. If you are having financial problems and think you might be late, call the creditor to make arrangements. Make sure once you work out something, that you get something in writing stating they will not report any payments late with the arrangement. So the idea is to not be late on anything. Lenders don't like to see you late on anything, because this looks like you are having financial problems. This ultimately means you are not ready to buy in a underwriters eyes.
Save your money When applying for a mortgage, having savings is a big plus. This shows you have stability and the ability to save money for emergencies. Most loans are run through a automated underwriting engine, and with savings in the bank could mean the difference between a approval or a denial. A good goal to have is 6 months worth of mortgage payment in the bank. If you are buying a house around $200,000 six months payment would be $12,000 in savings.
Pay your Rent on-time, and don't break a lease. Being able to pay rent for at least 12 months on-time is a plus. It looks better to pay rent and all your utilities on time for 12 to 24 months. This shows a underwriter you are able to handle responsibility. Lease agreements are one of those contract deals that if you break it and don't pay the fee to break the lease it can show up on your credit report, plus the apartment complex typically will not give a good verification for rent due to the lease being broken.
Both Joe Pahl & Mike Clover are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.
Joe Pahl has sinced written about articles on various topics from Marketing Campaign, Real Estate and Finances. Joe Pahl is a marketing consultant and co-creator of the Loan Maker Gold System for Loan Officers.Find out how can help you create your own mortgage lea. Joe Pahl's top article generates over 2900 views. to your Favourites.