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[B276]Becoming A Fitness Instructor
by David Beart, Dav
What would you say to letting your fingers do the walking and finding a work out buddy that is not only available when you want to work out but is part motivational speaker, part nutritionist and part fitness guru?

In the 90's, hiring a Personal Fitness Trainer became the rage - someone dedicated to helping you improve your overall fitness level quickly and safely. Celebrities had been doing it for years with amazing results and suddenly it was possible for everyone to benefit from the one-on-one attention of a trainer. Fitness levels improved as did the overall knowledge of the typical exerciser as trainers taught as well as trained.

Since then, the Personal Fitness Instructor industry has blossomed into solid a niche within the fitness industry. While they still offer the one-on-one training and counseling, they have discovered that variety is the key to overall fitness and have developed individual and group programs that incorporate sound fitness with fun! Most trainers offer programs such as boot camp classes that take fitness out of the gym and into the real world to add variety, motivation and a killer workout! Many trainers also offer beginner-running classes and some even offer a mini-triathlon class for people interested in competition.

The latest fitness trend is making the exercise enjoyable and developing a program that suits the individual - Personal Fitness Trainers corner the market on exciting new exercise ideas!

How do you find a trainer that you will challenge you, motivate you and, most importantly, listen to you? The same way you find any professional - talk to friends, look in the local yellow pages, talk to the staff at your fitness club and, once you have a few names, make some phone calls. Most trainers offer free first appointments that do not include any exercise but instead offer a chance to sit down and see whether their programs fit your lifestyle. Keep in mind that personality is a significant part of whether you enjoy working with a Personal Fitness Trainer so take your time to find out if this is a match that will work over the long haul.

Some questions to ask when you first sit down with a trainer include:

• Their credentials and experience. Generally, you want someone who has been in the fitness industry for at least five years or has a degree in physical education or kinesiology under their belt. This is your health you are putting in their hands so do not take it lightly!

• Do they have insurance?

• What are their views on fitness and training? Do they take a hardcore approach where everyone should exercise to the point of exhaustion or do they have more of a real world attitude?

• Success stories. Do they have any before and after photos or testimonials from clients? What are their views on weight loss and body image?

• Their availability. Its all fine and dandy to hire the most popular trainer in your city as there is a good chance they will live up to their reputation but if they do not have time to work with you that fits your schedule, no matter how good they are, it is not going to work. Busy trainers often hire assistants - make sure the confidence you have in your trainer also includes their assistant and that your personalities will work well together. Nothing is worse than paying the big bucks to have the best and end up with the blue light special when it comes to trainers!

• Finally rates. Trainers that offer packages are wonderful - they know that you will both see better value if you see them more then once and a package guarantees your return. Another nice offering is a package for one-on-one work once a week but also group exercise sessions for the other two to four days a week are the most cost effective. If they are hung up on only the one-on-one sessions then question the benefits of that type of session versus doing some group sessions.

After talking to several trainers, you will have a good idea of what works for you and what will not. Make a choice based on personality balanced with knowledge, cost and overall attitude. Not completely sure this partnership will work? Hire them for a few sessions to see how it fits - you can always rehire them but nothing is worse then having three months worth of sessions paid for and no way to back out of the contract.

The important thing to remember is to take your time and make sure that the investment in a trainer is going to give substantial enough returns to make it worth the cost. Hiring a fitness instructor should be a fun experience, not a chore - the work should only begin once you change into your sweats!


No matter what industry you're in, you must have an Internet there is now way around it. Because of advancements in technology, most business is acquired through traffic to a website, blog, or other informational and convincing web page. No business nowadays, especially a fitness training business, can make it by paper ads and referrals alone.

Furthermore, fitness instructing businesses are very competitive, and because of this, you need to get started quickly. If this step in the process is missed, money will be left on the table and your fitness instructor business will not be working to its max.

Personal training includes the word "personal;" this means that the work entails obtaining personal data, speaking to customers on a personal level, and motivating individuals past their personal level of comfort to obtain results.

You Must Use The Internet To Maximize Your Income.
This is why having a clean, neat, and professional look about your business is key. Traditional methods are valuable but not circulated as much as they once were - this is why a fitness instructor must use the web to increase sales.

Everyone in the industry knows that presence and image go a long way. If you do not have a way for customers to find you and your business in an easy and convenient way, there will be heaps of potential prospects just hanging out there.

A blog or web site is crucial because since the client will be working with you on a personal level, he/she must trust you. And, not just what others say about you, but also, the way you present yourself, the look of your studio (not always applicable), the in-depth details about your offerings, and other details about your business.

Business Cards And Fliers Are Just Not Enough.
Marketing is contained within the four P's of marketing: Product, Price, Package, and Place. With Internet methods of advertising and marketing, a fitness professional would market all parts of the equation. The product (your service), the place (your home or theirs), Price (discussed in the blog or web page), and Package (the look of yourself and your services) would be covered in depth with the creation of an effective and well put together web site. The aforementioned ingredients are critical in the big picture of success.

Fitness Professionals who stay in the olden days will remain a little operation. The Net is a valuable and rapidly emerging tool to build any business. Many people these days do not even pay attention to fliers and other modes of advertisement. However, most prospects these days search for services using the world wide web. Therefore, it would not be uncommon for someone looking for a personal trainer to use the net for their search.

Marketing online can be scary when first starting. Its best to get some help from an expert. Thankfully for you I have a blog and bootcamp course dedicated to marketing personal training businesses on the web. Sign up below.

Article Source : Fitness Trainer

About Author
Both David Beart & Casey Kaldal are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.

David Beart has sinced written about articles on various topics from Pets, Arthritis Signs and fitness trainer. David Beart is the owner of the , our site covers. David Beart's top article generates over 22200 views. to your Favourites.

Casey Kaldal has sinced written about articles on various topics from fitness trainer, Liability Insurance. Casey Kaldal is a leading expert in helping Personal Trainers build their business, attract more customers, and earn more money in less time. BootCamp:. Casey Kaldal's top article generates over 880 views. to your Favourites.
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