A man contacted me about promoting his commercial interior design firm that he was starting. At that time he was working as a department store buyer where he was very bored in his job. He was interested in making a career change to interior designing. He had no formal training but had educated himself in interior design and had worked on some very small showroom and office design projects in an assisting role.
After meeting with him and learning his goals, I did some research into office and showroom designs, and the correlations between new designs and increased business. I discovered that office interior designing was a lot more plentiful but more competitive. The larger design firms concentrated on the office designing market. I decide for my client that it would be best if he would concentrate his efforts on the showroom design market which was less competitive and easier to break into.
I helped my client create a web site that would express his unique approach to designing showrooms. The web site allowed clients to request information on the different types and styles of showroom designs that my client has to offer. There would be articles and links to articles that would be of interest and help prospective clients with what type of showroom design would be best for their business. The web site would provide examples of other projects that were successfully done.
I wrote articles on the positive correlation between new designs and increased business and distributed them on the internet were clients would be looking for information. I included links in the articles back to my client's web site. I created a newsletter for my client that contained helpful information to prospects by explaining several different ways of how new showroom designs can increase business. The newsletter contained links to my clients? web site as well as links to articles and sources of information that would be of assistance to any potential prospects.
I created a print ad for the New York Real Estate Journal and wrote an article under my clients? by-lines that appeared with the ad. After the article and ad appeared, I ordered reprints, wrote a solicitation letter, and bought a list of approximately 500 real estate lawyers (new showroom tenants typically have their lawyers negotiate their leases). The solicitation letters gave my clients web site address and where to find his newsletter. The solicitation letters were mailed with a bulk mail permit from a local post office. They were also sent via email.
A few weeks later after sending out the solicitation letter and reprints, a lawyer who represented a men's suit designer company responded to our ads. I prepared for my client a four color brochure, a PowerPoint presentation, and a script to follow during his presentation. My client was up against 3 other firms competing for the contract. My client was rewarded the contract. The contract was for 1.5 million for a showroom on a very fashionable Manhattan street.
Five months after getting the contract to design this showroom my client completed the project. The showroom turned out to be a huge success for the men's suit designer company. The company even recommended my client to an accessory manufacture and design company that the suit company was doing business with.
With the permission of the men's suit designer company I arranged for several stories about their work to be published. I made changes on their web site to include the success that my client had with the suit design company's show room design. I also included it in the next company newsletter that was going to be published. I repeated the process with the mailing list both of them (conventional mail and e-mail) promoting the success of my clients work. As a result, my client got three additional clothing design companies each of whom required large showrooms and offices
The success of the first contract allowed my client to break into a new market segment which is designing offices, which is the largest and most profitable in the interior design business. Here is where my client decided to expand his business; and in order to do this he must hire others who have the skills to execute the appropriate tasks at hand.
Do your friends visit your home and comment that they would like to hire you to redesign their home because they don't seem to know which things go with what? Do you love to bring a theme to a room, to make things look just so? If you feel that you are a natural at interior decoration, why not become an interior designer?
There are steps you can take that will ease you onto the road to becoming a professional interior designer, bringing your passion to life.
The terms interior designer and interior decorator are often used interchangeably. Both generally mean that you will create a pleasant space in the dimensions given that you won't make major structural changes in the house. This is a big point, since physically changing the configuration of a room, or a house, may require a license, a permit and/or other red tape, as well as involving building contractors and other professionals.
That said, if you want to do interior decoration for a living, the following considerations may be of help.
Education and training:
While you may be able to hang out a shingle and proclaim yourself an interior designer, you may also not have too many clients. In general, people looking to hire you will want to know where you received your education. There are a lot of schools out there, many of them reputable. However, be sure to do your research before you pay for a series of classes that will never do anything except take your money.
Training will likely be more important than the mere fact that you've been educated in interior decoration. While it may take longer, getting a job with an established interior designer may make things easier for you in the long run. Not only will you make a salary (though just starting out may mean the salary is rather small), you will learn on the job and receive real-world training.
Prepare a portfolio:
No matter what you do, a prospective employer or client will want to see what you can do, in a range of interior design options. Can you create a chic country look? What about a modern look with warmth? How can you prove it? Now you use your portfolio. When you work on an interior decoration project, you'll want to take lots of pictures, have them organized and easy to go through. Your portfolio will sell you, so make sure it's a tool that shows off the best you have to offer.
Practice:
Your home is your personal showcase. Try different looks within it, just to see what looks good. While you may have found the perfect interior decoration for your living room, try switching things up. While it may not be the look for you, someone else may like it. Plus, you'll have the chance to step back and figure out why something doesn't look right—or why it looks great.
Tap your friends for help. There's no reason you can't offer your interior design services to friends, as long as you get to take pictures of the finished product for your portfolio. Be sure to take before-and-after pictures to showcase your interior designer talent as you create a wonderful living space. If money is an issue, try rearranging what's available or coming up with low cost alternatives, such as using furniture from different areas of the home.
Network:
Attend home shows as an interior designer. Take your portfolio, dress up a corner of the booth, or raffle off a free interior design consultation. Your name needs to be out there in order to create a business.
At least attend home shows if you don't take out booth space. Introduce yourself to the various participants and hand out business cards. Get in touch with established interior designers; ask them how they got started, if they have any tips for someone just starting out. Usually there is plenty of business in an area to go around. Talk to builders and contractors, offering interior decoration for their model homes.
Make sure you have good business cards. They are often your longest-lasting impression on potential clients, and a badly designed card doesn't fill people with confidence that you'll do great interior decoration. You don't want to be a nuisance, but giving your business card when you are introduced to someone is a good way to get your name out there.
Specialize:
What type of interior design do you want to do? If you want to work on office buildings, building a portfolio of cozy bedrooms will not help you much. If you want to create wonderful interior decoration on a shoestring budget, talking to a contractor who works on multimillion dollar homes will likely be a waste.
Continue to learn your craft:
Even if you take every step known to man to become an interior designer, if you forget to continue learning your craft, you will likely not get far. Interior design changes regularly. Trends alter, offices and homes change, and you should be prepared to adjust. Subscribe to interior design magazines, join a group of decorating professionals, make sure you watch trends-- basically take steps so that you and your work never become stagnant. Only in this way can you offer fresh ideas to your clients.
There isn't a quick way to be an interior designer, particularly if you want to be a good one. However, the above steps will hopefully ease your way along that path. Above all, be sure to enjoy your chosen profession, for that's the best way in which you can always please yourself and your client.
Both William Dupree & Julie Davidson are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.
William Dupree has sinced written about articles on various topics from Direct Marketing, Small Business and Coffee Advantages. William Dupree who has over 20years of experience in interactive marketing is the owner of Interactive Marketing & Promotional Solutions (www.intmktprosol.com) located in New York City, which specializes in developing interactive marketing strategies for. William Dupree's top article generates over 3600 views. to your Favourites.
Julie Davidson has sinced written about articles on various topics from Small Business, Carpet Cleaning and Upholstery and Adsense. As a newbie interior designer you may wish to consult with an professional before tackling your next big project. Looking for a list of