A basketball player should eat healthy not just for the game but for his overall health. But since the sport burns a lot of energy, players should eat more foods that contain the right nutrients that will give him the energy to sustain his fuel requirement - but still balanced to attain optimum use.
There are 2 basic food groups that a basketball player should eat: protein and carbohydrates.
Proteins - are the building blocks of the body which is responsible for paving the increase of strength and muscle mass through exercise. Protein is found in fish, eggs, dairy products, milk, and meat. There are also kinds of vegetables that are rich in protein. These are leguminous plants or plants which grow on the vine or climbing pea or bean such as peanuts, soya, and asparagus. Protein should supply 10 percent of our energy needs.
Carbohydrates - are essential for the functioning of our brain. Carbohydrates are stored in the liver and muscles as glycogen. They are often found in foods such as rice, bread, potatoes, pasta, fruits, honey, jam, and pulses. Carbohydrates should supply 50 percent of our energy needs however, since a basketball player requires more fuel to keep him in the game, some sports nutritionists require players to have 70 percent carbo diet.
As always, fat is needed but should be minimized.
Before the game...
Eat at least 1 hour before the game. This gives the body ample time to digest the food before using it during the game. It is suggested that the player should eat lots of carbohydrates to store energy.
During the game...
Players aren't often seen eating during the game but most people don't know about this: eating a bananna during the game helps players to replenish lost energy quickly. Regularly drinking fluid during the game helps the player to bring back the water he has lost from the game.
After the game...
After the game, the player should eat protein, then carbohydrates. This is because protein helps facilitates carbohydrate to replenish the storage chemical of the cell of the body called glycogen. Glycogen stores glucose, an important component in metabolism. Without these two, the body won't regain the energy that is lost from the previous game and will contribute to mental and physical fatigue.
Take note that protein and carbohydrates aren't the only requirements of a player. He should also exercise to help keep his body healthy and fit.
When it comes to marketing in basketball, Michael Jordan is the best player to do it. However, he may soon move over. LeBron James is not after millions, but billions. He recognizes the explosive growth potential in China and he wants in on the action. China is one of the best growing markets in the world. The NBA has been doing their part to infiltrate the Chinese culture with more and more basketball?NBA style.
Nike has paid millions to get their advertising in Asia markets. They are paying millions more to develop the culture that warrants the buying of Nike apparel. Recently in Sapparo, Japan Nike set up shop to draw in basketball fans. The event coincided with the basketball World Championships. The event featured none other than poster boy Lebron James.
Journalists were ushered in to meet Lebron James. This was done in groups. First the Chinese journalists got their face time with King James then the Japanese journalists had their turn. This entire scene has lit up the eyes of King James, who is now set on becoming the first athlete billionaire. To make it, he's going to have to focus a good majority of attention to Asia.
The billion dollar per year industry is exploding in Asia. Retailers are sprouting up all over China. What does King James think about all this? In a recent interview, he said, "I say all the time, and I tell my friends and teammates, that you have to go global in basketball and business." Whether it's just pie in the sky talk or not, LeBron James seems very intent on trying to accomplish this goal.
LeBron James has a new company, LRMR Marketing. Asia, specifically China and Japan, are big targets for the company. They are working hard to increase LeBron's exposure before next year's Olympics in Beijing. Now you know why LeBron was so eager to join the Olympic basketball team. It was good for his business. What about Patriotism?
When asked about why he joined the team, Lebron James said, "It is only going to help my business. Once I knew the world games were going to be in Japan, I knew I was going to be on board." Rebook-Adidas is not sitting back and watching. They have their main weapon for Asia?Yao Ming. The playing field is just starting to heat up. There's even reports of LeBron James taking lessons to learn some Mandarin Chinese.
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