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[S148]School Of Business Online

by Steve John Cowan, Ste

By having your articles published in the major directories and in the form of newsletters and ezines is an excellent way to entice people to read and learn about your topic, thereby convincing them of your "expert" status, and pulling them to look at your website to learn more.

You are not writing articles just for praise and admiration. This is also one of the ways of making money online by writing articles on different topics.

So, you know you should be writing more articles to promote your website and bring in more traffic but article writing isn't something that you enjoy. If you don't have the time to write articles yourself, you can outsource the job of article writing.

However, that costs money, and I personally don't see that there is any need to go down this route when there are so many good article writing tools and systems out there.

The fact is that article marketing is quick, effective and above all, free, and so, if you don't write articles then make it a point to start and start fast.

Likewise with the content of your website, the more unique your content is, the more chance you have of showing up in the Search Engines "organic" (i.e. non-paid for, natural) searches, whilst if your site is full of duplicate content from free articles available to anybody, then you are really making things difficult for yourself. Whilst your article and website content does not need to be ground-breaking in nature, it nevertheless needs to be different to everyone else.

You can then use the article content for article submission to article directories to promote your site, and, believe me, providing unique, interesting and stimulating content to information-hungry web surfers is a virtual gold mine.

Write content-rich and focused articles and submit them not only to the directories, but also to other people's sites and ezines.

Put your keyword in the first 3-5 words and make sure your title is relevant to the article content.

If you are considering how to provide better website content to your website then article writing is a great way help, because article writing is an incredibly good method of achieving a web presence with good content in double quick time.

The importance of unique and well written content cannot be overstated. Create highly useful content that engages the reader and will meet their need, and you are well on your way to online business success.

The first point to address when considering this question is, what is it the you are actually trying to achieve with your online efforts, whatever form such efforts might take.

For example, are you looking to just inform the viewers of your website about facts, information or data about a particular subject? This might be the case if you published a blog about you favorite sport, or the best way of looking after King Charles Cocker Spaniels, for example.

Likewise, the scenario would be a similar one if you were publishing a newsletter for your offline, real world “fork lift trucks for hire" business.

The third possible scenario is that you are promoting or selling products or services on the net, and be looking for content for your sales “pitch" page.

With such a pitch page, almost inevitably, you will have a clear target market for whatever it is that you are selling, whether you sell one product or one thousand!

For example, if you sell motorcycle accessories, you might have a huge range of products, but your target market would nevertheless be motorcycle owners. If your only product is a top secret fuel additive that reduces the gasoline consumption of, say, a Honda XR650R motorcycle, your target market would still be exactly the same.

What we are talking about here are what almost everyone on the net calls a “niche" market, that is, the exact target group that you want to see your message and take some action based on that message.

So, before deciding where and how to find your content, you need to define your niche. Be as accurate and as precise (you might say “narrow") as you can when doing this, because, in my experience, the wider and less realistically you make this assessment, the less chance you have of being successful.

Okay, let’s say that the “niche" is defined accurately, where do we go from here?

Not so very long ago, finding content was an absolute breeze. You popped a simple search into Google or Yahoo, followed a few of the results until you found something that you thought fitted and you copied it, with the authors information “box", to your website. Hey presto, instant content!

To a limited extent you can still do this, and there is no doubt that this is absolutely the easiest way of “padding out" or filling up your site or newsletter.

The problem with this is that the major search engines are less and less happy with this method of using content, and without some kind of solid representation in the search engines, chances are that your site will get you nowhere.

The reason that such content, called “duplicate content’ is not going to work longer term is pretty obvious when you think about it.

What are 95% of people doing online, each and every day? They are simply looking for information.

So, if 100, 1000 or 10000 website owners “clog up" the search engines with exactly the same pages and articles about exactly the same topics, how happy are the information seekers going to be? Not very happy at all, I think we can safely say.

They then either start complaining to Google or Yahoo, or (far, far worse as far as the major engines are concerned), they look at other search engines next time they hit the net.

There are more and more search engines launching on the net every day, all fighting and clamoring to rip the market out of the hands of the big boys, so it’s a very, very serious battle as far the bigger player are concerned.

So, using simple-to-access duplicate content, whilst extremely quick and relatively painless, is not going to get your online business anywhere in the current market.

To conclude for now, once you have defined your niche, and narrowed it down sufficiently to make your targets attainable, do NOT waste all that time and effort by then turning to duplicate content.

Your content has to be unique, “stuff" that can only be found on your website.

And whilst using unique content is not as easy as just copying other peoples work (pretty obviously, really) there is no doubt that the rewards will far outweigh the extra time spent creating such original materials.

Exactly how to go about doing this in the quickest and most efficient manner will be covered in detail in the next article.

Article Source : bmw marketing mix

About Author

Both Steve John Cowan & Steve Cowan are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.

Steve John Cowan has sinced written about articles on various topics from Air Purifier Cleaners, Auto Insurance and Marketing. . Steve John Cowan's top article generates over 1300 views. to your Favourites.

Steve Cowan has sinced written about articles on various topics from Blackberry Review, Auto Insurance and Fitness. Steve Cowan is an Asia based businessman and writer,and inventor of the unique traffic and content generation system Hidden Traffic Generator (http://www.hiddentrafficgenerator.com). Steve Cowan's top article generates over 2900 views. to your Favourites.