The playing field is equal on the Internet irrespective of the size of the business and hence Search Engine Optimization becomes so necessary. Most surfers arrive at a particular web site after a search. About 75% of web users in North America use search engines performing about 4 billion searches in a month. Briefly put, search engines are responsible for directing visitors to a website. Sadly, not many business owners know how to get their web sites listed in the databases of search engines, nor do they know how to get their site a higher rank when related key words are searched for.
How SEO works?
Several ecommerce sites face the problem of shopping cart abandonment. Web sites face an average abandonment rate of 30% or more. The main reasons for shopping cart abandonment are:
If a website has to be listed in a search then either it has it to be submitted or has to be among the ones indexed by search engine robots (bots) that travel across the web in search of web sites to add to their database. In order to rank higher, web sited must be optimized appropriately. Ranking is important from a statistical point of view as in the first site listed in the results page of a search engine is visited by thrice the number of people than the fifth site, result sites found on the first page of search are visited 78% more than the ones found between 11th and 30th.
Having the correct key words and a high amount of link popularity is the key to SEO. For more results visit at www.seo-prediction.com. The higher the frequency of the keywords and the higher the number of links to you site especially from similar websites, the better the ranking.
Search engines like Google look at links for a web site as validation. More validation means that a web site is listed higher in search results, provided it is well optimized.
A few companies try an illegitimate techniques called ?black hat? to increase rankings by building link farms. The companies make these farms by creating numerous websites usually of similar content all linking back to the main site. However, web sites using this and other black hat techniques always run the risk of being caught and not being listed in search engines at all.
Web Sites with graphic content can be optimized to suit search engines, as the latter are incapable of transforming pictures into words. However, this problem can be overcome by placing key words in a concealed bot recognizable code (known as alt tag) connected to each image and by providing small captions above the images.
Other type of hidden text known as Meta tags can be inserted into the web page code for eg. Page header, description and key words found in the web site. For more details www.greatseosecrets.com although search engines don't consider them as that important these days following Meta tag abuse, any type of optimization helps the web site.
Another way to optimize your web site is by using key words in place of hyperlinks in a web site. The key words in the links get captured by the robots that are in the search of them for adding to their database.
Anybody who uses search engines to find out information, which is the vast majority of internet users, uses phrases to find the information they are seeking. These phrases, to them, best describe the information they seek. Thus, if the are looking for information on what to look for when buying a second hand car they might use the term ?buying second hand cars?, or ?buying used cars?, or ?how to buy used cars? and so on. Each of these terms is commonly termed a ?keyword?, and searching for the most used keywords, or even lesser used keywords, is big business on the internet.
If you have a website, or even just one web page, dealing with that topic, you can optimize it only for one of these keywords if you want the bets results. Many people make the mistake of trying to optimize a webpage for all the keywords they can think of, totally ignorant of the fact that if they have 20 keywords then they should have 20 web pages, each optimized for one keyword.
Some people make millions of dollars explaining to others how to find and use these keywords on their websites, even though it is historical information. Yesterdays most frequently used keyword could never be used again for the rest of the year. Let me give you an example of that.
When I was new to internet marketing, I wrote a website to sell my trivia quizzes. I run trivia quizzes in my local pub, and at that time also sold them to pubs in nearby towns and cities and wrote a book on how to go about it. I decided to advertise it online and also to sell my trivia quizzes. I paid $6,500 for a mentor from Corey Rudl's Internet Marketing Center to teach me how to do it, and I was shown how to use keyword research to publicize my book.
My mentor ended up recommending I use the keyword ?black American history quiz? since it had a very high demand and low supply: so I did. Silly me! He was Canadian, and he didn't know that the word ?quiz? in the USA can also apply to a school exam, and the ?black American history quiz? was in demand by American high school kids for an exam on the topic.
I spent a fortune and made zilch. That is the last time I paid for information, and I was ripped off by the late Corey Rudl and his so-called Internet Marketing Center. At least that is my experience. It was only later that I found I could have got the same information free by registering for a few newsletters from other marketers.
I ended up losing many thousands of dollars through that experience, and using the bad information I was given, and am only now making up for it. That is the importance of knowing how to use SEO in your website. Learn how to select and use proper keywords, and do not be mislead by trends or spikes due to high school exams or current news as I was.
There are techniques to use to ensure that your website gets traffic from people browsing the web for information. If you know these techniques, you can make money from any topic, or niche, even if you personally know nothing about it. I have many websites on a number of topics, each of which makes me money in many different ways. There is no reason why you should do the same.
However, to do that, you must learn how to optimize each of the pages on your website. Stop regarding the site as an entity. It is the collection of pages that is important, each of those of which has to be treated as a separate entity. Every page will be listed separately in the search engines, and you need to know how to treat each differently, and how to optimize each so that every one will be listed in the search results when somebody uses your keyword to find the information they are seeking.
Good search engine optimization is very important, and without a good understanding of SEO, your internet business will have less a chance of success.
Both 789456 & Peter Nisbet are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.
Peter Nisbet has sinced written about articles on various topics from SEO Articles, Online Dating and Advertising Guide. Peter has made a study of SEO, which is now a passion, and if you want more information check out his website